Social Media Tips, Thoughts and Trends Under 140 Characters

Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter.  Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy!

1. Social Media Thought: Not listening to your customer = Brandicide (Brand Homicide) do you have a social media listening strategy?
2. Social Media Tip: Once you find a conversation about your brand encourage it to spread by creating and hosting places for dialogue.
3. Social Media Tip: Social listening strategy comes before social media content strategy.
4. Social Media Tip: Most social media efforts are abandoned long before their results can be measured.
5. Social Media Tip: Integrate your tools in your marketing but also measure the effectiveness of each tool individually.
6. Social Media Trend: More people realizing that social media success is about leadership not technology.
7. Social Media Trend: simultaneous translation in mirco-blogging and collaboration platforms.
8. Social Media Trend: Mobile social apps aggregating multiple social networks and media into one place.
9. Social Media Tip: Aggregate your client and prospect list and develop nano-casts for each nano-segment.
10. Social Media Tip: Social media can be used for retaining, developing and prospecting clients, all aspects of the sales cycle.
11. Social Media Tip: Get out of your industry vacuum when building strategy. Look for SMM concepts that can be adapted.
12. Social Media Tip: Want to make good connections? Make value added, thoughtful comments on their blog.
13. Social Media Tip: teach your clients about social media, help them get online. It creates more dialogue opportunities.
14. Social Media Tip: Make it real at least twice a week. Meet offline in person with contacts.
15. Social Media Tip: Research and test the latest platforms but don’t go down the rabbit hole.
16. Social Media Tip: Teach people the principles of leadership before teaching them how to use Twitter or blogs.
17. Social Media Tip: Meetup.com is best used for community events. Using it just to promote your product or company will have minimal results.
18. Social Media Tip: Your great idea or blog post, is being written in 10 different languages by other people right now.
19. Social Media Tip: Any system or company bent on being exclusive versus inclusive will fail.
20. Social Media Tip: Instead of writing headlines write engagement lines.
21. Social Media Tip: As a leader, make the journey look fun & share your joy. People will want to follow the path.
22. Social Media saying: “Nothing happens until someone tweets something.”
23. Social Media Tip: Being a thought leader is just as much about selfless contribution as it is about unique dialogue.
24. Social Media Tip: You don’t have to like or use every tool to be successful.
25. Social Media Trend: Brands now need to think global social etiquette when planning their social media strategy.