Anthony Cole Training
FEBRUARY 6, 2012
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
ConversionXL
FEBRUARY 16, 2012
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. The less known your company is, the better value proposition you need.
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A Sales Guy
FEBRUARY 22, 2012
Hiring “A” players is without a doubt critical in building and maintaining successful sales teams. We all want the absolute best talent we can get. In the end, our job is to build teams, not find the best talent. But, finding the best people for your team is critical. There are a lot of misconceptions about what an “A” player or superstar looks like and how to spot them in an interview.
The Sales Hunter
FEBRUARY 27, 2012
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Understanding the Sales Force
FEBRUARY 15, 2012
Understanding the Sales Force by Dave Kurlan It's rare when a company isn't using something for CRM, even if it's an old version of ACT. In most companies, it's not whether they are using CRM, it's which CRM they have chosen to use and whether the CRM has actually been adopted. The CRM application of choice is completely useless to management unless the entire sales force is using it as intended.
Partners in Excellence
FEBRUARY 14, 2012
It seems to be human nature to look for the secrets to success—the formula, if followed, will lead every sales person to the pot of gold at the end of every deal or opportunity. I know what that secret is, I’ve resisted revealing it, but have decided it’s time. What would you do if you knew that in every opportunity you did certain things, and that if you did those things the probability of winning the deal is very high?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
ConversionXL
FEBRUARY 24, 2012
Two weeks ago I announced that I will start doing ‘Product Fridays’, highlighting products sold well. I decided to change that to ‘Rant Friday’ Since I usually write how-to posts, I’ll use Friday as the day to rant on stuff I believe. Here goes. Design like Jagger or why you shouldn’t design your own website (unless you’re a designer).
A Sales Guy
FEBRUARY 15, 2012
“ Our job isn’ t to assemble the best players, it’s to put together the best team” – Bill Belichick and Scot Pioli New England Patriots. I had to process this for a little while. For me it was a bit confusing. Doesn’t a great team require the best players? As I kicked this around my head I kept being reminded of all the amazingly talented teams that fell on their face and failed.
Closing Bigger
FEBRUARY 28, 2012
'Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think.
Understanding the Sales Force
FEBRUARY 9, 2012
Understanding the Sales Force by Dave Kurlan Today I was asked how many sales candidate assessments are required in order to hire one salesperson. Great question. Let's make an assumption that your postings on various job sites draw 200 resumes and 34% of those candidates take the assessment. So you have 68 assessments completed and of those, somewhere between 25% and 50% of those candidates are recommended, giving us a pool of 17-34 candidates.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
FEBRUARY 3, 2012
I’ve been reading a lot of different stuff about coaching recently. It’s good to see the different points of view, I learn something from each of them. But in the end, sometimes I wonder if we are taking something that is already very tough and making it more complicated than it need be. I read endless debates about who we should spend our time with, A’s, B’s, or C’s.
Anthony Cole Training
FEBRUARY 27, 2012
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
The Sales Hunter
FEBRUARY 16, 2012
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
A Sales Guy
FEBRUARY 2, 2012
Being bad it turns out, is what makes us good. So make as many mistakes as you can. You will eventually become an expert. Our minds and more importantly our feelings require mistakes to learn. When mistakes are made our mind reacts physically. Our minds are constantly searching its surroundings for subtle, predictable patterns we can’t consciously recognize.
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Engage Selling
FEBRUARY 1, 2012
I received this question on our website this week and thought it was worth sharing: How do you tell others in a resume that you have the skills to sell their products? My Answer: Great question! Thanks for writing in. Sadly, most resumes are nothing more than descriptions of where you worked and what activities you have performed. To stand out, you need to focus on results!
Understanding the Sales Force
FEBRUARY 2, 2012
Understanding the Sales Force by Dave Kurlan In just the first minute of your interview with a sales candidate you should know whether you don't want that candidate working for you. Think about it. If you decide in minute one that this candidate is NOT for you, there are options. You can end the interview and find yourself an hour that you didn't expect to have.
Partners in Excellence
FEBRUARY 7, 2012
I had a conversation with an interesting individual today. It was a fascinating conversation–different from so many that I have with sales people. I was interviewing a candidate for a client. On paper, the person didn’t seem to be a natural fit, but I was taken by this individual—at least his mentality and attitude. Too many people I speak with have a sense of entitlement-that they are owed something.
Anthony Cole Training
FEBRUARY 27, 2012
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Sales Hunter
FEBRUARY 4, 2012
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
A Sales Guy
FEBRUARY 9, 2012
A cadence is a rhythmic sequence. In sales leadership a cadence is a rhythmic sequence for engaging with your team. A sales cadence is the frequency or sequence with which you meet with the team and individuals on the team. It’s how to monitor progress. A predefined cadence is a critical element to successful sales leadership. A good cadence is the glue that keeps the strategy in place, validates the structure, strengthens the people, and improves the processes.
Pointclear
FEBRUARY 9, 2012
In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. This third and final article shares findings uncovered during an overall review of our lead contact strategies.
Understanding the Sales Force
FEBRUARY 22, 2012
Understanding the Sales Force by Dave Kurlan A dozen leads came in today and among them were leads from DELL and Bose. Both are large companies and might even make great clients but are they good leads? That all depends on who you ask. So I pretended to ask 6 salespeople that I've worked with over the past several years. I pretended to say, "I have leads from DELL and Bose - are you interested in either of them?
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Partners in Excellence
FEBRUARY 8, 2012
The rise of “Big Data,” rich analytics and other capabilities enables sales and marketing professionals to engage the customer in very different ways. They also provide tools to provide more data driven insight in our deals and proposals to customers. Having business justified solutions is important to creating value to customers. But I worry the pendulum is swinging too far to the analytics and data side.
Anthony Cole Training
FEBRUARY 13, 2012
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
The Sales Hunter
FEBRUARY 7, 2012
Home. About. FREE Resources. Hire Mark. Client List. Testimonials. Client Login. Mark Hunter. Client List. Testimonials. Speaking. Mark’s Insights on SALES MOTIVATION. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Training. Mark’s Insights on PRICING. Mark’s Insights on PROSPECTING. Blog. FREE Resources. Sales Articles.
A Sales Guy
FEBRUARY 26, 2012
Only one week to go in the A Sales Guy Community charity (no pun intended, really! I’m not that cheesy.) effort. We started off with a bang, but have fizzled a little. We have one week to go. I thought I would have the Sader’s say a little something. It is pretty funny to look back on our lives and think about the ideas and plans you had for life in your teens and twenties.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Pointclear
FEBRUARY 28, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation.
Understanding the Sales Force
FEBRUARY 5, 2012
Understanding the Sales Force by Dave Kurlan Watching the Super Bowl got me thinking about strategy and tactics. In baseball, the strategy most often involves how the pitchers will exploit the weaknesses of the opposing teams' hitters but during the game itself, it's more about tactics. In football, the head coach has a game strategy that is tweaked during the week and during the game itself, strategy continues to play a big part as plays are selected while personnel substitutions might be more
Partners in Excellence
FEBRUARY 9, 2012
It’s been a while since I’ve ranted, but I’ve hit a tipping point. It’s about LinkedIn–actually, about how people use LinkedIn. I can’t imagine any business professional not leveraging LinkedIn as much as possible. It’s powerful in building your own brand and people’s awareness of you. It’s a powerful research tool, enabling us to get a little deeper insight into the people we are talking to, helping identify potential prospects.
Anthony Cole Training
FEBRUARY 24, 2012
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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