Anthony Cole Training
AUGUST 6, 2010
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Closing Bigger
AUGUST 23, 2010
'There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur.
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Hubspot
AUGUST 18, 2010
Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1.
Sales Gravy
AUGUST 23, 2010
"The account has been lost over time and you just found out about it today. The promotion that Fox proposed was simply the dramatic conclusion in a multi-act play. We've got some changes to make in our approach.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SBI
AUGUST 19, 2010
Doctors tell us to have a diet of nutritional foods that are low in calories. Instead, many of us (me included!) tend to eat foods that are filling but have little nutritional value (think potato chips). Then we wonder why we’re not hitting our goal of optimum health and weight. Potato chips are “empty calories”. That is, the calories we consume from potato chips provide minimum value.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Closing Bigger
AUGUST 26, 2010
'I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question. An excerpt from “ Guerrilla Social Media Marketing ” by Shane Gibson and Jay Conrad Levinson: What is an authentic guerrilla brand?
Hubspot
AUGUST 27, 2010
We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. So I need someone to help me out as a guest co-host on September 3 or 10. Don't know what HubSpot TV is? We're broadcasting live really soon (4pm EDT) so watch the live show. I posted a message on Twitter looking for volunteers and suggestions for a guest host, and I got a ton of them.
Sales Gravy
AUGUST 31, 2010
Last week I spoke at the first Los Angeles chapter meeting of the AA-ISP (American Association of Inside Sales Professionals), and it was great.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Score More Sales
AUGUST 18, 2010
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. A Personal “Hard Work and Focus Pays Off” Story. by Lori Richardson on August 19, 2010. This post isn’t as much about sales and growing business as it is about life. In a world where people cheat and try to take short cuts to success, at the expense of others – I think it’s good to hear about people who just plain work hard, helping others along the way.
Anthony Cole Training
AUGUST 2, 2010
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Closing Bigger
AUGUST 2, 2010
'Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the Guerrilla Marketing series of books, the top selling marketing series of books of all time (20 million copies sold). I know Jay personally and when the opportunity came up to write the book I jumped at it. It wasn’t until 1/2 way through the book did I realize the magnitude of the opportunity (and the work entailed in living up to the Guerrilla Marketi
Hubspot
AUGUST 24, 2010
Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer. 1.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Anthony Cole Training
AUGUST 3, 2010
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Hubspot
AUGUST 12, 2010
Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook.".
Hubspot
AUGUST 19, 2010
Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. We have talked many times about the adoption and marketing implications of location-based social networks on this blog in the past. However, this trend just got a lot more interesting for marketers.
Hubspot
AUGUST 5, 2010
As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” At this point you’re probably asking yourself: “Who is this kid and how did he do it?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
AUGUST 26, 2010
Search engines have been working at a rapid pace to improve their systems to handle and deliver results from social networks in real time. Today, the real-time search industry got a lot hotter. Google today turned on a new experiment feature that delivers search results on a keyword in real time. Google’s real-time search feature is currently in the process of being rolled out to everyone.
Hubspot
AUGUST 6, 2010
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? As a marketer, data gathered online can be a valuable tool for improving strategies, adjusting budgets and other enhancements. 5 Ways To Leverage Web Analytics to Become a Better Marketer. 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns.
Hubspot
AUGUST 11, 2010
Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
Hubspot
AUGUST 26, 2010
This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. A year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users? To answer that question I created a visual history of Twitter's growth, feeding data from Dharmesh Shah ( developer of TwitterGrader.com ) into OpenHeatMap to
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
AUGUST 17, 2010
When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., consider making some of these simple changes as well to b
Hubspot
AUGUST 25, 2010
The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog.
Hubspot
AUGUST 4, 2010
Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Are you one of them? Are you still using these outdated metrics? Page Rank. Page Rank used to be the ultimate definition of success on the web.
Closing Bigger
AUGUST 24, 2010
'A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?” I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me: “Social media is not really about B2C or B2B it’s about P2P or person-to-person communications and adding value.” – Jeff Booth CEO Builddirect.com (the worlds largest online wholesaler of bu
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
AUGUST 4, 2010
With new applications launching daily and “experts” promoting the next big thing in social media marketing, it is a fast changing and confusing industry for marketers. It doesn’t need to be complicated, but it is important for marketers to think about the larger communication trends that these applications belong to and then decide if the trends are relevant enough to test in their marketing strategy.
Hubspot
AUGUST 2, 2010
Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. If you're not already doing this, though, you can and you should be blogging for your business.
Hubspot
AUGUST 11, 2010
The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. No one can argue that social media isn’t ubiquitous. But some people—particularly those who are business-minded—just can’t seem to get away from asking: But is it relevant? Does it really have a valid place in marketing? And, What about ROI?
Closing Bigger
AUGUST 23, 2010
There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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