Hubspot
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.
Membrain
FEBRUARY 18, 2018
Late last year I attended a presentation from Brent Adamson , Coauthor of The Challenger Sale and Principal Executive Advisor at CEB (now Gartner). He spoke on sales enablement. something that everyone needs to own within the enterprise.
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ConversionXL
FEBRUARY 21, 2018
The endgame of optimization begins when the local maximum has been found for the most relevant pages on your website. At this point, uncovering more gains can become a greater challenge. How can you deal with such a scenario? The first thing to realize is that this is not a typical situation to be in. Most businesses are still learning their way around the fundamentals.
Heinz Marketing
FEBRUARY 9, 2018
If I hear one more marketer tell me that the sales team is their “eyes and ears to the customer” I am going to scream. There’s no doubt that your sales team is likely on the phone with current and prospective customers more than you are. But their job is not to build your personas for you. They are not there to help determine who the active members of your buying committee are.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Engage Selling
FEBRUARY 8, 2018
It’s a common scenario. A seller sends a proposal out to a prospect. They’re excited because the prospect seems eager to move forward and hasn’t brought up any objections or indications that they’re even on the fence.
SalesFolk
FEBRUARY 27, 2018
If you want to start a meaningful conversation over cold email, you have to give the recipient a really good reason to hit the respond button. In other words, you need to start a conversation to which they can actually contribute. Whether it’s highlighting a benefit you know the other person will need or posing a question they won’t read elsewhere, an effective message is all about the potential client and building a relationship with them.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
A Sales Guy
FEBRUARY 15, 2018
Ok, they’re not exactly sales training videos, but they offer a s**t load of value in helping you selling and grow your career. I’ve been posting sales videos to Linkedin over the past 3 months and they are pure fire, if I do say so myself. I cover topics ranging from motivation to question asking. I cover all types of challenges and issues sales people struggle with.
Membrain
FEBRUARY 14, 2018
Sometimes improved performance lies in what you do. Sometimes, it lies in what you stop doing. If better sales results are part of your plan this year, here are some things you should stop doing right now.
SalesforLife
FEBRUARY 5, 2018
Sometimes, giving 100 percent is just not enough. Overperformers are sometimes defined as sales professionals who bring back at least 125 percent of their quota. That was the starting point for a survey by the Harvard Business Review that looked at the motivations and personal attributes of overperformers in the sales arena.
Topline Leadership
FEBRUARY 19, 2018
A common complaint I hear from sales managers is that their sales reps are stuck selling to low-level decision makers: supervisors, purchasing agents, clerks. People at those levels are often concerned only about price. Coaching sales reps to reach higher-level decision makers will make closing the sale more attainable. The post Coaching Sales Reps to Reach Higher-Level Decision Makers appeared first on TopLine Leadership.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Outreach
FEBRUARY 14, 2018
When you hear the term “Sales Development Rep”, what comes to mind? For most of us we imagine a tired, overworked, low-level sales rep whose head has been surgically attached to the phone, and whose only goals are to harass you into a meeting and harangue you into seeing the value of their product. We may even recall a bad experience we had with an annoying SDR who pitched us on a product we would never use, or maybe we worked with an SDR who wouldn’t leave us alone after we told them we weren’t
Hubspot
FEBRUARY 19, 2018
Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.
Score More Sales
FEBRUARY 1, 2018
Of course, the Super Bowl is “The Big Game” for football fans, but it could also be a big game for you. Just talking about the game could lead to big (or bigger) opportunities if you position yourself appropriately – not just as a fan, but as a leader.
Membrain
FEBRUARY 4, 2018
Have you ever wondered why so many apparently promising B2B sales opportunities end with the prospect deciding to either stick with the status quo or choose the cheapest from a set of apparently similar options? Or why even if they do have a preference, the customer is often only willing to pay a very modest premium for what they see as no more than a "slightly better" solution?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Engage Selling
FEBRUARY 22, 2018
I am sick of sales managers complaining about their top sellers not being team players. Sellers do need to be acting legally, morally, and ethically, and we do want them to get along with people.
Openview
FEBRUARY 7, 2018
Many organizations have adopted the practice of hosting Quarterly Business Reviews (QBRs) with each of their sales professionals to review what happened the previous quarter and to, perhaps more importantly, look ahead to future quarters. While QBRs are often dreaded by just about everyone in the sales organization due to their reputation for being incredibly time consuming and invasive, they can be very helpful for not just the sales leader, but the team of sales professionals as well.
Understanding the Sales Force
FEBRUARY 2, 2018
We want to get better at selling and as sales leaders we want our salespeople to improve. We need them to improve. We hope that training and coaching and sales ennoblement tools will get us there. We have also been told that there is more than one way to skin a cat but it might come as a surprise that there is more than one way to measure the progress being made by your salespeople.
Hubspot
FEBRUARY 7, 2018
There’s no such thing as a born salesperson. Great sales reps make it look easy, but superior performance usually indicates a salesperson has taken the time to hone their skills and is constantly iterating to better help their prospects. Whether you’re a first-time rep or looking to get back to the basics, these tips are the essential pillars of successful selling.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Sales Hunter
FEBRUARY 6, 2018
A few weeks ago, I was sitting in an airport (no surprise!) waiting to board my flight, when an inbound inquiry from my website appeared from a person looking to see if I might be the right person for their sales kick-off meeting. The person said I could email them back when it was convenient, […].
Score More Sales
FEBRUARY 26, 2018
It’s strange to think that the talk you have going on in your head can and will affect your success in any endeavor – but it’s true.
Sales Hacker
FEBRUARY 27, 2018
As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. We’ll also review how to determine if your team structure is working or not, as this is a crucial factor that impacts revenue goals.
InsightSquared
FEBRUARY 22, 2018
Boston’s Trident Booksellers and Cafe thrums on a Saturday morning. The place is packed — Busboys bustle past waiting patrons to drop off clean glasses for the bartenders, only to be coaxed out of the way by a waiter looking for their next order, or a host seating a table. The kitchen rages, tossed about under the weight of tickets from the two dining rooms.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
SalesforLife
FEBRUARY 22, 2018
Forrester continues to lead market research on the topic of social selling. With incredible past insights on WHY execute a digital sales transformation, Mary Shea and the team have now begun reviewing social selling tools.
Hubspot
FEBRUARY 21, 2018
Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
Engage Selling
FEBRUARY 24, 2018
Despite changes to our selling marketplace, too many sales professionals are rooted in beliefs about customer engagement that simply aren’t true. That’s why today, I’m going to dispel the three big sales engagement myths.
Score More Sales
FEBRUARY 10, 2018
Our colleague Dave Kurlan over at Objective Management Group, a sales candidate assessment and evaluation company made news some years ago with a survey (based on evaluations of over 1 million salespeople over the last 25 years) showing that three out of four sales reps aren’t effective in their jobs.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Sales Hacker
FEBRUARY 13, 2018
In this article, you’ll learn how to structure your sales development (SDR) team for maximum efficiency and scalability. Sales leaders, read on! “The only easy day was yesterday.”. -U.S. Navy SEALs. This is one of the most famous principles of the U.S. Navy SEALs. From a business perspective, to me, this means you have to constantly improve your game.
Heinz Marketing
FEBRUARY 8, 2018
By Matt Heinz, President of Heinz Marketing. Is Inc Magazines’ “ How I Work ” a favorite of yours? or maybe, Lifehacker’s This Is How I Work Series? Mine too. For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions ( starting with my own answers). Check out the updated the questions below.
SalesforLife
FEBRUARY 13, 2018
It's the time of year when sales teams wrap up celebrating last year's wins and start setting goals to exceed last year's performance. Likewise, marketing teams are heads-down in planning their own strategies for the year. Too often, though, those teams are so focused on their own planning that they forget they're stronger together.
Hubspot
FEBRUARY 19, 2018
I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself -- and probably not an authority. Obviously I need to update it.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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