ConversionXL
SEPTEMBER 25, 2019
Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn. Several languages come up : Python, SQL, Bash, JavaScript. But only two are full-fledged programming languages—JavaScript and Python. If you’re interested in programming, these are the two languages that you should compare.
A Sales Guy
SEPTEMBER 23, 2019
Sales is suffering from 9 brutal ills: Number 5 in this 9 part series. The Bro Culture , . Lack of Coaching. Too Product-Centric and Not Problem Centric. Not enough salespeople understand the game/rules of sales. Too much reliance on selling tools. Upcoming: Not enough training in the industry/space. Too much activity management. Little respect for prospects and buyers time.
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Membrain
SEPTEMBER 25, 2019
In ancient English lore, a Will-o-the-wisp is a mischievous spirit of swampy and dark places that uses a lantern-like light to lure unwary travelers off the path. Travelers may mistake the Will-o-the-wisp for a fellow traveler leading the way or for a kindlier spirit, such as a Leprechaun, who might lead them to treasure.
Anthony Cole Training
SEPTEMBER 25, 2019
There is an age-old debate about which came first, the chicken or the egg?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
SEPTEMBER 26, 2019
So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this. Having a high profile IPO like this fail is a bit scary. The Fed’s Repo market had to essentially be bailed out by the government.
Sandler Training
SEPTEMBER 25, 2019
One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well does your company act and react at all those points along the way? Read Time: 6 Minutes.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
SEPTEMBER 22, 2019
It’s a sad fact that today’s average B2B sales person is still far more comfortable talking about their products than they are discussing business issues. However the average B2B buyer regards a sales person’s relevant business knowledge as being far more valuable than their ability to regurgitate product features, functions and benefits.
Partners in Excellence
SEPTEMBER 22, 2019
We and our customers live in worlds of paradox, uncertainty, confusion, complexity, overwhelm, overload, and constant change. Organizationally and individually, we are afraid of missing something—FOMO. We constantly move from one thing to another and then to the next. We see the latest technique, strategy du jour, technology, competitor and want to do the same thing.
SalesProInsider
SEPTEMBER 25, 2019
Preparation Promotes Powerful Performance. It’s a tongue twister and yet there’s a lot of depth in that statement. It got me thinking about when my daughter tried out for a competitive dance team. After a week of workouts, she was the only person “cut” before the season started. She was dismayed…for about 36 hours… and then she declared, “Mom, can we get me better classes for dance?
The 5% Institute
SEPTEMBER 24, 2019
Selling skills are a much needed and required asset in today’s busy landscape, due to level of and amount of competition in the marketplace. The difference between landing clients for life and making a meaningful difference to your business’s bottom line – or being just another average Salesperson or Business Owner, comes down to your understanding and implementation of selling skills.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
SEPTEMBER 24, 2019
At Objective Management Group (OMG), we ask salespeople to record their elevator pitch and value proposition as part of the sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson's messages. Elevator pitches and UVP's are usually so poorly constructed I have to wonder if anyone in sales leadership puts any time at all into formalizing their messages.
Women Sales Pros
SEPTEMBER 27, 2019
I got blasted on social media. No, it wasn’t someone inviting me to connect and then blasting me with a sales pitch (my usual complaint about bad social media behavior). It was someone critiquing me because I write about social sellingand the importance of sales reps staying in touch with prospects, clients, and colleagues, but I didn’t respond to his comment immediately.
criteria for success
SEPTEMBER 23, 2019
Happy Monday, Let's Talk Sales! listeners! This episode's featured guest is Jon Ferrara. Jon is the Founder and CEO of Nimble, a CRM solution for small to mid-sized businesses. He's also the Creator and Co-Founder of Goldmine Software, the first CRM, and has won multiple awards including the Forbes Top 10 Social Salespeople and Forbes [.]. The post Let’s Talk Sales!
The 5% Institute
SEPTEMBER 24, 2019
Change in leadership? One of the common changes that can bring about anxiety and insecurity within an established team, is when new management enter the business. So how should you handle a change in leadership? Should it always be a cause of concern, or should you just go about your everyday business like normal? In this article, we’ll look at why a change in leadership can bring anxiety to a team, what to look out for when leadership changes, and what you can do as a Manager when a change in l
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesforLife
SEPTEMBER 26, 2019
A couple of weeks ago, I had a phone conversation with Phil Howarth , Frost & Sullivan’s Managing Director of European operations. Phil is a fantastic leader of leaders, and highly accountable to his team in helping them become modern, digital sellers. Phil’s team has gone above and beyond modern digital selling, and have now hired an agency to superpower their lead generation efforts, using modern, digital sales actions to fuel leads and attain their goals.
Hubspot
SEPTEMBER 25, 2019
Transitioning to a career in sales can happen in a variety of ways, however, few roles can set you up for a successful career in sales like a sales associate role can. As a sales associate, you are often the first touchpoint potential customers have to your company, providing valuable experience that can set you up well for your career. Not only do you get hands-on experience selling directly to consumers, but you have the opportunity to represent your company and gain valuable knowledge about t
Sales Hacker
SEPTEMBER 27, 2019
How do your peers tackle their roles? Structure their days? Overcome their challenges? Do they even struggle with the same challenges? These are the questions we set out to answer in this series. Here, you’ll get a glimpse of the behind-the-scenes of top salespeople’s typical day and week. Today, we’re looking at the VP of Strategic Accounts role, and for that, we talked to Ryan Staley.
Heinz Marketing
SEPTEMBER 25, 2019
By Lauren Dichter , Marketing Consultant at Heinz Marketing. The VP of Sales is one of the most important roles within a B2B company. They’re at the top of the sales totem pole (unless there’s a CRO) and are therefore the internal face of the organization’s success. But how can they ensure their Sales Development Reps, Market Development Reps, Sales Team Leads, Account Executives, Sales Team Managers, Account Managers and the like are working like a well-oiled machine?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
G2
SEPTEMBER 26, 2019
For some reason, a number of businesses tend to forget about the importance of customer onboarding.
The Sales Hunter
SEPTEMBER 24, 2019
We cannot forget that not all prospects are created equal. Some prospects are actually not prospects at all, they’re just suspects in disguise. Everybody in sales cannot find enough time to prospect. If we’re already challenged for time, shouldn’t we focus our time on the best opportunities? Gain more insights in my video: One concept I strongly advocate is to qualify a lead fast to ensure that you’re quickly able to know who has potential and who does not.
The 5% Institute
SEPTEMBER 23, 2019
Is cold calling effective today, or is it a complete waste of time? In today’s landscape, there is so much talk of cold calling being dead due to the activity being abused by spammers and telemarketers who rent lists. So, the age old question is what should you focus your sales attention on? Is cold calling effective, or should you focus your prospecting on other related sales activities?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Hacker
SEPTEMBER 25, 2019
In June, CNBC reported that recently listed cloud software companies were getting crushed for poor sales execution. That’s not hard to believe. Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. Even starting small, though, most companies fail to make this transition. And those that do often struggle through the transition, leaving behind a churn of leadership and sales resources after every funding milestone.
Heinz Marketing
SEPTEMBER 22, 2019
By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. . No, this is not a dating app for finding your special someone.
Hubspot
SEPTEMBER 24, 2019
“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. Last year, it got a feature in The Boston Globe , where the primary audience is between the ages of 50 and 69, and 48% male. These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.
The Sales Hunter
SEPTEMBER 27, 2019
In our on-line world today, it’s easy to think that relationships aren’t as important as they used to be. I feel strongly that it’s the opposite, actually. Relationships are more important than ever, because most everything else in life has become automated. The power of the relationship is trust and confidence as well as what that means both short and long-term.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
SEPTEMBER 27, 2019
I got a call from one of the most inspiring leaders I know: “Dave, I’m so frustrated, I have a vision for what we could be doing to grow the business, I think we can achieve so much more than we are–we are making our numbers. But we can do so much more, I can’t get people to move forward!” What this leader faced is, probably, the root challenge of all leaders.
SaaStr
SEPTEMBER 24, 2019
Join Seth Shaw, Invision’s Chief Customer Officer alongside moderator and Arm Holdings CMO, Joyce Kim for a Q&A session. Want to see more content like this? Join us at SaaStr Annual 2020. Joyce Kim | CMO @ Arm Holdings. Seth Shaw | CCO @ Invision. FULL TRANSCRIPT BELOW. Ladies and gentlemen, welcome back from lunch. At this time we have Joyce Kim, Arm Holdings Chief Marketing Officer, and Seth Shaw, InVision, Chief Customer Officer.
Hubspot
SEPTEMBER 25, 2019
Did you know that the most downvoted comment on Reddit was from a brand? And surprisingly, that comment came from the major video game company EA. Why is this so shocking? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it.
Highspot
SEPTEMBER 26, 2019
I currently have 130 emails in my inbox, 35 unanswered text messages, 13 voicemails, and seven Slack messages. With all of the distractions and channels we use to communicate, both personally and professionally, it’s no wonder that it’s nearly impossible to get through to buyers. Or is it? Through the RAIN Group Center for Sales Research , we surveyed 489 sellers in 26 industries and 488 buyers representing $4.2 billion in purchases across more than 25 industries.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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