Anthony Cole Training
DECEMBER 30, 2016
Assertive (not aggressive) salespeople win more business than others. They care so much about doing the right thing for their clients that they are willing to risk the relationship and the deal in order to make sure the prospect or client makes the right decisions. Does that describe your people? Are they assertive?
Hubspot
DECEMBER 28, 2016
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.
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The Sales Hunter
DECEMBER 27, 2016
Do you use your personality to help you communicate more effectively? How many times have we found ourselves running from the person who has zero personality? Sales is about connecting with the other person. It’s about creating confidence, and that means allowing both parties to feel comfortable with each other. Where does your personality fit […].
Engage Selling
DECEMBER 30, 2016
At this time of year, goals are a common topic of conversation among sales professionals. Make sure you about know the major mistake you need to avoid. Want to drastically increase sales in your organization?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Pointclear
DECEMBER 27, 2016
Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense.
Hubspot
DECEMBER 29, 2016
No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You read that correctly. Let’s stop networking.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesLoft
DECEMBER 28, 2016
As we gaze ahead to the new year, there’s so much to look forward to in the modern sales community. From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. To get some insight into the can’t-miss sales events of the new year, Salesloft’s Director of Marketing and Events Tami McQueen gave us the rundown of when and where to be for t he best opportunities to meet, greet,
Partners in Excellence
DECEMBER 26, 2016
I think I’m suffering “Social Selling Fatigue.” Perhaps it’s the time of year, perhaps Kelly Riggs pushed me over the edge forwarding this article, “ How B2B Sales Can Benefit From Social Selling.” But I’ve reached a tipping point. I usually try avoiding lashing out directly, but I just can’t help it.
Hubspot
DECEMBER 28, 2016
Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.
The Sales Hunter
DECEMBER 29, 2016
I found myself reading a magazine… yes, a magazine! Wow, how old school is that? I was struck by an article about how it’s important at this time of year to organize your office. The article listed step-by-step instructions as to how to be more efficient. The author said to have a file folder (what […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
DECEMBER 29, 2016
The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights–each tuned to a specific set of problems and challenges. Each offered a unique point of view, helping the customer think differently about the business. Each was tuned to a specific persona.
Hubspot
DECEMBER 30, 2016
When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next. Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making.
The Sales Hunter
DECEMBER 25, 2016
Do you know what happens when you focus on ONE thing at a time and do it well? You get better results! Multi-tasking may sound like a great approach, but ultimately it can slow your momentum. Check out the video to see what I mean: Copyright 2016, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesLoft
DECEMBER 27, 2016
Sales is a challenging job, there’s no doubt about it. And there’s no harder job in the sales profession than being a full cycle rep. Full cycle sales reps are sales professionals that manage the entire sales process, from prospecting to close and everything in between. Not only are you out prospecting for new leads like and SDR, you have to turn around and work those deals to close like an account executive.
Partners in Excellence
DECEMBER 28, 2016
Through 2016, we’ve conducted extensive research on sales performance, trying to understand the differences between top performers and everyone else. We’ve reached some startling conclusions. 99% of top sales performers pee at least once a day. (Consistent with our 2015 results ). 85% of top sales performers brush their teeth at least once a day.
Hubspot
DECEMBER 26, 2016
What do you think of when you see the word "introvert"? "Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com , is "a person characterized by concern primarily with his or her own thoughts and feelings.
The Sales Hunter
DECEMBER 30, 2016
In creating a culture for success, the sales leader plays a key role with customers, but it is not at the end of the year when everyone is chasing the last order to make quota. The manager who only appears before a customer at the end of the quarter or year, looking to close an […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
DECEMBER 28, 2016
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thou
Hubspot
DECEMBER 28, 2016
When it comes to devising solutions to challenging problems, a room full of bright minds working towards a common goal is almost always more effective than working alone. Under the belief that the composition of a group influences the quality of its work, Google has spent years hunting for the key to what makes teams truly great. The tech giant is known for tapping its prodigious brainpower to solve complex problems with creative solutions.
Hubspot
DECEMBER 27, 2016
Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust with your audience, which in turn leads to inbound inquiries.
Hubspot
DECEMBER 27, 2016
Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. It's nothing personal -- people just want to get to the good stuff. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
DECEMBER 29, 2016
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's a frustrating situation, for sure, but the damage goes beyond that -- it's also hurting your bottom line.
Hubspot
DECEMBER 29, 2016
What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and an
Hubspot
DECEMBER 29, 2016
Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to finalize your plans -- fast. So in addition to all that content, why not look at what your favorite influencers are actually doing themselves ?
Hubspot
DECEMBER 26, 2016
Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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