Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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How to Time Your Value Creation

Iannarino

The Gist: It is critically important to guide your clients through the conversations necessary to improving their results. It’s also important that you have the right conversations at the right time. Time each conversation based on its ability to create value for decision-makers and your other contacts. There are some conversations that create greater value for your clients earlier in the conversation.

Clients 344
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Your Numbers Have To Add Up

Tibor Shanto

By Tibor Shanto. Want to split a room of salespeople, just ask if “sales is a numbers game or not?” The debate has raged on for years with few converts. Ultimately, neither can convince the other that they were wrong, but neither can say they were right. Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends.

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7 Lead Generation Methods To Maximize Sales Potential

ClickFunnels

The post 7 Lead Generation Methods To Maximize Sales Potential appeared first on ClickFunnels. The number of leads your business has — that is, the number of people on your email list — the greater the potential of your business. In fact, many entrepreneurs believe, Russell Brunson and Jon Morrow included, that in today’s world, you can reasonably expect to make about $1 per month per subscriber.

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What We Know: A Consultative Sales Process

Anthony Cole Training

On average, salespeople possess only 15% of the attributes required to sell consultatively.

Consult 215
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Few Want to Go Into Sales

Iannarino

The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. While some sales organizations still use legacy approaches, none of them are based on high-pressure sales. The greater pressure is internal, the result of a role that provides more autonomy and more responsibility for individual results. Some years ago, I taught a class on Professional Selling at Capital University.

Intrinsic 340
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Breaking Habits, Breaks Cycles And Predictability

Tibor Shanto

By Tibor Shanto. Sales like life is cyclical in many ways, some cycles help others may present headwinds. But one thing cycles have in common is their repeating nature and their predictability. No will be surprised by the back-to-school TV ads in a week or two, then Halloween, Thanksgiving, Christmas, etc. This regularity leads to people developing habits in response, action – reaction.

Pipeline 235

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Is empathy a more powerful indicator of success than sales numbers?

Membrain

Lisa McLeod, author of five best-selling books including Selling with a Noble Purpose, says the sales industry is focusing on the wrong targets. Sales quota attainment is a lagging indicator, and over-focusing on it can actually damage your team’s ability to perform.

Quota 147
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you.

Contract 340
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The Monday Morning Breakfast – Ep. 28 – Ian Moyse

Tibor Shanto

This week on the Monday Morning Breakfast Podcast, I welcome Ian Moyse. Ian Moyse is Chief Revenue Officer at OneUp Sales and a long time Sales leader. He was awarded the accolade of BESMA UK Sales Director of the year and was listed in the top 50 Sales Keynote speakers by Top Sales World in 2019 & 2021. Ian has led large and small sales teams and built sales teams of 4 organisations through growth to exit.

Growth 175
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How To Sell High Ticket Coaching

The 5% Institute

In this guide, you’ll learn exactly how to sell high ticket coaching, by using a proven step by step formula we teach Sales Professionals, Business Owners and Coaches around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling.

Sell 145
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Important Is Price?

Partners in Excellence

Price is important—of course, but sometimes I think we, sales people, make it more important than it is to the customer. Too often, pricing, moreover our willingness to discount, is the centerpiece of our sales strategies. First, the customer will always say that prices is important. It is, customers want to pay a fair price, they want to make sure they are getting the best pricing they can get.

Price 138
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How to Avoid Spamming Someone on a Cold Call

Iannarino

The Gist: No one likes getting a straight pitch on LinkedIn. That approach is treated as “spam.”. You can make the same mistakes when making a cold call by using the same flawed techniques. Creating opportunities is too important to emphasize quantity over quality. As a professional courtesy, I accept cold calls. I even take the spam calls that reach my iPhone, working very hard to persuade the person trying to steal from me to quit their job and find a more honorable profession.

Cold Call 331
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The Meanest Thing VCs Do To Founders

SaaStr

Q: What is the meanest thing that venture capitalists can do to founders? Even today, a lot of founders worry about raising VC capital. They hear the stories about how things went sideways. And those stories often are true. But assuming the VCs as a group do not control the board or the majority of shares of the company (in which case, they can, generally speaking, taking over control of the company, bring in their own CEO, etc.), then really there’s only so much investors can really do

Finance 140
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Your Cold Calling Math of Sales is Lying

Score More Sales

That’s right – you are probably going about phone prospecting wrong, and blaming your low success on an “ancient” and “out of date” prospecting strategy of cold calling. You may have just written it off – “no more cold calling” OR you may just accept that your reps are not productive during this block of occasional time but you ask them to do it anyway.

Cold Call 129
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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When Prices Go Up, Sellers Get Down to Business

Engage Selling

As the post-pandemic landscape continues to reveal itself in today’s marketplace, price increases are a defining characteristic…and a pain point for many of us. In some markets, these increases are incremental bump-ups. But in others, the spikes are meteoric, due … Read More » The post When Prices Go Up, Sellers Get Down to Business first appeared on The Sales Leader.

Price 126
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How Your Client Justifies Buying from You

Iannarino

The Gist: A modern approach to sales calls for a new sales conversation. The outcomes of early conversations have changed, in large part due to our complex environment. The end goal is a sense of certainty, something that requires a different set of conversations. This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both.

Clients 330
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Is Your Sales Process Backwards, Upside Down or Stupid?

Understanding the Sales Force

My wife and I recently watched the new funny but sad movie, Here and Now , written and directed by Billy Crystal, who stars as comedy writer Charlie Burnz. In one scene, Charlie recalled a happier time when his family used to have what they called "upside down day." On upside down day they started the day by eating dessert, had dinner for lunch, and finally ate breakfast for dinner.

Process 126
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New Documentary Short re:connection Explores Video in a Virtual World

David Meerman Scott

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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6 Ways Cloud Migration Costs Go Off the Rails

Smarter With Gartner

More than 70% of companies have now migrated at least some workloads into the public cloud, according to Gartner research. This momentum will continue as companies plan to increase their cloud adoption in the wake of COVID-19. Yet even as enterprises embrace the many benefits of the cloud, managing the cost of cloud computing is an ongoing challenge.

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The Source of the Problem is the Problem

Iannarino

The Gist: Most discovery is too shallow to create much value for your prospective clients. Finding the presenting problem is now a superficial, commoditized level of discovery. You create value when you uncover a problem’s root causes and promote deeper understanding. Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling.

Clients 235
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Sales Call Planning Guide

RAIN Group

By failing to prepare, you are preparing to fail. ?. - Benjamin Franklin. We acknowledge that sometimes you can't prepare for a sales call or—hallelujah—a buyer calls you out of the blue. It's reasonable to suggest that, on occasion, sales calls are appropriately deemed 'exploratory discussions'; the kind of discussion in which we just talk and 'see where it goes.'.

Sales 128
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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

Marketing automation looks like a brilliant solution to your marketing efforts. It’s a great way for your sales team to spend more time doing what you hired them to do. Less on the grunt work they’re currently doing. “Marketing automation is technology that manages marketing processes…automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text…Marketing and sales departments use marketing automation to au

CRM 122
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Future-fit organizations actively sense and respond to disruptions and anticipate change, but that requires a rigorous and deliberate approach to scouting for trends. Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting.

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Dear SaaStr: How Do I Know If It’s The Right Time to Sell My Company?

SaaStr

First off, the axiom that companies are bought, not sold, is mostly right. 95 times out of 100, you can’t wake up some morning and just go sell your start-up. Unless there are pre-existing relationships that have expressed a desire to buy (which sometimes there are) … calling up CorpDev at Google isn’t going to work. So to me the real question is — when you get an offer … how do you know?

Sell 119
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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 115
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How to Win More Business by Knowing Your Customers

Sales Nexus

Have you ever wondered how to win more business by communicating with your clients and knowing your clients more? How do you make your business stand when there’s a ton of competition? Listen in on the conversation between SalesNexus CEO Craig Klein and SaaS Story In The Making host Matt Wolach. They discuss how an intimate knowledge of your customer base can help you win more business and keep your customers longer.

Customers 111
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Episode 500: How to Succeed at Being a Lifelong Learner [PODCAST]

Sandler Training

To celebrate episode #500 and over 2 million total downloads, we flip the tables to get Mike Montague's top lessons learned from hosting the show! The post Episode 500: How to Succeed at Being a Lifelong Learner [PODCAST] appeared first on Sandler Training.

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Dear SaaStr: What’s the Proper Way to Commission Multi-Year Deals?

SaaStr

Q: What’s the proper way to commission a multi-year SaaS sale with increasing ACV each year? There’s no perfect answer here, but at least until you are at $10m+ ARR , my strongest recommendation is align around cash. Later , you will align around bookings (including multi-year bookings), and change the comps plan to align around bookings. But the sucker better is to align around bookings anywhere < $10m-$20m in ARR, really, at anytime when cash still matters.

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B2B Reads: Anecdotes, Content Dilemma, and Dear CEO’s

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Anecdotes Are Not Science. New technology creates the appearance (and sometimes the actual fact) of new insights, new resolution, new certainty.

B2B 114
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What If You Couldn’t Discount?

Partners in Excellence

How would buying and selling change if you couldn’t discount? What if the price is the price period? There would be no more, “If you give me an order by the end of the quarter, I’ll give you X% off…” or, “We’re running a promotion… ” or, “What if I could come in Y% lower than the alternative… ” or, “For you, we will offer a special price… ” What if the price was the price?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.