Anthony Cole Training
OCTOBER 8, 2020
In every sales training and coaching program we work with individuals to help them write and deliver their phone scripts, value propositions and elevator pitches. These are important components for salespeople to differentiate themselves in a crowded marketplace. And this exchange should begin the relationship on the right foot by getting the audience engaged.
Cerebral Selling
OCTOBER 5, 2020
When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. And as I’ve discussed in the past, few types of messages deliver the requisite dose of emotion like polarizing messages do. Polarizing messages are ones where you cast out features, functions, and even benefits, and instead, lead with the customer’s enemy.
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Force Management
OCTOBER 8, 2020
This post is an extension of the Ten Reasons Why Our Sales Training Is Different. Read the original article to learn more about why our process equips our customers to achieve lasting results. Read it here. The impacts of the pandemic have left many sales leaders to shift priorities and find new ways to equip their sales teams to succeed. To help ramp up sales teams and get them ready to execute in 2021, many sales organizations are choosing virtual sales training engagements as a way to move fo
Membrain
OCTOBER 4, 2020
Frontline sales managers - the people from whom individual members of the sales organisation take their day-to-day direction - have always played an absolutely pivotal role in the success of every sales organisation.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Engage Selling
OCTOBER 9, 2020
Your customer today is in a tough spot when making decisions. If you’re a seller trying to convert new prospects into buyers, you’re feeling the effect.
The 5% Institute
OCTOBER 5, 2020
Your sales growth formula (also known as a sales targeting strategy ), is one of the most important parts of your marketing and sales efforts. The reason it’s so important is because it’s crucial to get your product in service in front of the right prospects and potential clients. In this article we’ll look at what sales growth formula is, the types of targets to set up and keep track of, and how to find your ideal clients.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
OCTOBER 7, 2020
Economic downturns are almost nobody’s favorite time. For sales teams, they can signal lower incomes, more worry, and harder work that yields smaller returns.
RAIN Group
OCTOBER 7, 2020
Imagine this: You're in a live sales meeting in a conference room with three decision-makers, and one of them, while you're talking, pulls out their phone and starts responding to text and email messages. They continue to check the news and start fiddling on social media. You even hear a light snicker.
Heinz Marketing
OCTOBER 4, 2020
By Sheena McKinney , Executive Assistant at Heinz Marketing. There are many things I miss about seeing my co-workers everyday. One is the not-so-stealthy manila folder that went around the office to collect signatures and sentiments for a group card. We love to celebrate birthdays, work anniversaries, and milestones. As the person in charge of getting and giving the cards I was always hard pressed to find an anniversary card that wasn’t a wedding anniversary.
Partners in Excellence
OCTOBER 7, 2020
Right now, open up your CRM system. Go to the opportunity tab, look at your sales process steps. It will probably reflect critical stages and selling activities, enabling you to move through your process. Probably, it also creates a “probability assessment,” that is a likelihood of winning. Unless your system has been modified, it measure your progress through the selling cycle.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
OCTOBER 7, 2020
This is gonna be fun! In 2005, GM produced four mini-vans known as the Buick Terraza, Chevrolet Uplander , Pontiac Montana SV6 and Saturn Relay. These four cars were exactly the same, with the brand logos being the only differentiators. Today, some Luxury car companies dress up the cars from their primary brands as Toyota is known to do with its Lexuses, Nissan with its Infinities, Honda with its Acuras, and Ford with its Lincolns.
SaaStr
OCTOBER 7, 2020
As you scale up in SaaS, one thing I can almost guarantee is that you are going to hire some VPs who were either fired or quit their last role. Especially in Bay Area-centric startups. There’s so much change and turn-over in the Bay Area especially that many of your top candidates will have had some significant bumps in their transitions from their last role.
Heinz Marketing
OCTOBER 5, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Cience
OCTOBER 8, 2020
I love reading people’s posts on LinkedIn. It’s a great source of inspiration for every person working in sales. For example, a couple of weeks ago, I read about a guy who followed up his prospect 125 times in nine years until they finally signed a deal. Talk about persistence paying off! That made me think: what does this guy know about follow-ups that others don’t?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Miller Heiman Group
OCTOBER 6, 2020
The year 2020 has been a year of unprecedented turmoil on so many fronts. Faced with uncertainty, businesses put the brakes on as deals stalled or vanished. Many companies have reorganized and/or instituted layoffs as priorities have shifted to maintaining revenue and/or just surviving. Others have faced incredible manufacturing and supply chain pressures.
Predictable Revenue
OCTOBER 8, 2020
Learn why remote sales management has always been a great model (even pre-COVID), what sales reps are afraid to lose and how sales managers can solve that, and why you should be enabling salespeople to learn from their peers in a virtual environment. The post How to Manage a Small Sales Team Virtually appeared first on Predictable Revenue.
Sales Hacker
OCTOBER 7, 2020
Right now, businesses are under more pressure than ever to reduce costs. Between the downturned economy and a customer base not as willing to spend money, many boards and CEOs are demanding their companies trim a significant amount of fat to get through the hard times. But if you are a VP of Sales being told to reduce costs, what is the best way to approach these cuts to minimize damage to the company and your team?
Cience
OCTOBER 6, 2020
As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. Sales research, overlooked by more of us than we’d like to admit at the prospecting stage, has outsize impacts on top-of-funnel velocity.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Miller Heiman Group
OCTOBER 7, 2020
What is the #1 obstacle preventing sales organizations from reaching their goals in the current crisis? Talent gaps within sales and sales management teams. Our recent research reveals that only 32% of organizations are confident that they have the talent to succeed in the future, and the constant stream of changes over this past year leaves businesses especially vulnerable if they don’t have strategies in place to help teams pivot and adapt.
Heinz Marketing
OCTOBER 8, 2020
By Payal Parikh , Director of Client Engagement at Heinz Marketing. As parents, we teach our kids to set some life goals. What do you want to become when you grow up? What profession do you want to take up for yourself? That’s a pretty high-level goal and I am sure elementary age kids change it every year! As Angela Duckworth suggests in the Goal Hierarchy from her book GRIT – set up a top level-goal, some mid-level goals and multiple low-level goals.
Sales Hacker
OCTOBER 8, 2020
Trust is the key to making sales in today’s world. Unfortunately, any engagement where a buyer feels they are being sold to results in a feeling of distrust due to a misalignment of objectives. Your goal is to make money. The buyer’s goal is to deliver business outcomes that boost revenue, improve customer experience , or drive down costs. Align objectives between the buyer and the seller, and this distrust and reluctance evaporates.
Cience
OCTOBER 5, 2020
CIENCE Technologies offers human-driven and machine-powered B2B lead generation services and solutions. The CIENCE Orchestrated Outbound method begins with highly-accurate, bespoke research on targeted audiences. Utilizing multi-channel outreach and appointment setting best practices, our specialized SDRs walk prospects through a personalized prospect experience, resulting in more consistently-set meetings and higher performing top of funnel pipelines.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
OCTOBER 8, 2020
While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% increase in conversion rates from real-time marketing.
Force Management
OCTOBER 6, 2020
Your sales reps are having conversations with critical leads right now. The challenge for many organizations is that those buyer needs may have changed or perhaps the solutions they’re selling have shifted. In the flurry of trying to drive pipeline and close deals, stopping to train sales teams on the tools they need to excel in this environment may unfortunately, fall by the wayside.
SaaStr
OCTOBER 8, 2020
We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. The A+ session is above but a few top learnings: Expanding Your Product-Line: Overcoming Your Own Success. 1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies cross
Heinz Marketing
OCTOBER 3, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Five essential sales enablement strategies for remote working. Does remote selling give you the same results as in-office sales?
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Outreach
OCTOBER 5, 2020
Sales can be a tough job in the best of times. But today, extraordinary changes in the macroeconomic environment, buyer behavior, and budget cuts are forcing companies to operate with smaller teams and fewer resources. This puts tremendous pressure on salespeople to perform well — and on sales leaders to maximize their team’s productivity and improve sales outcomes.
Hubspot
OCTOBER 6, 2020
When I go to bed every night, I have to set about five alarms for the morning. I'm just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers. And it makes sense. In the world of sales, 80% of sales require 5 follow-up calls after a meeting.
Understanding the Sales Force
OCTOBER 5, 2020
Testing. Testing 1234. Testing. Check, check, check. How do I sound? Testing 12345.
Partners in Excellence
OCTOBER 7, 2020
I had a fascinating call with a young sales person. He’d been reading a lot of my blogs, particularly on the “ customer’s why.” He had been trying to apply the concepts in improving his customer conversations. “Dave,” he asked, “I tried everything you suggested in your blogs. I really tried to understand what the customer faced, whey they needed to change, what the consequences of not changing might be.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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