Anthony Cole Training
AUGUST 30, 2019
The buyer's cycle has changed. These days, when a buyer wants to make a purchase, they have all of the tools located in the palm of their hand. If you are not making the buying process as frictionless as possible, then you are most likely going to lose out on a sale.
ConversionXL
AUGUST 28, 2019
Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. One you may not have heard of is creating and optimizing micro funnels. This post covers what micro funnels are and how and when they’re best used—especially as a means to track form interactions.
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Openview
AUGUST 27, 2019
The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView.
Membrain
AUGUST 25, 2019
I was speaking to a friend the other day.He’s VP of Sales Enablement for a large technology organization. He had just come out of a meeting of his peers–the top management in the sales organization. He called to say, “the field VP’s proposed that we initiate a major sales training program and are willing to fund it.”.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Anthony Cole Training
AUGUST 26, 2019
In this article, we discuss the 3 challenges facing salespeople today:
The 5% Institute
AUGUST 27, 2019
Whether you’re a Business Owner or Sales Manager; if you’re going to grow your team you’re going to eventually hire staff who can sell your products or services. As a part of the hiring process, you’re going to want to hire the most capable people, with the best capacity to fulfil the role. To make this easier, we’ve jotted down 10 very important sales interview questions to help you with this.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
AUGUST 26, 2019
While this should be a fun, end of summer article I'm guessing that you don't actually believe that the Beatles taught us about selling. The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20! The Beatles. Can you name the song that went on and on about building relationships?
Hubspot
AUGUST 30, 2019
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important? The answer? Both can be key to your strategy.
The 5% Institute
AUGUST 30, 2019
You may have an awesome product or service; but without knowing how to it get in front of the right potential audience – you’re not going to have much success. An effective way in crafting how to do this, is putting together something called a marketing strategy. In this guide, you’ll learn what a marketing strategy is, as well as what you need to focus on to make it successful.
Women Sales Pros
AUGUST 30, 2019
Do you struggle with titles? Do they seem a bit arbitrary, and for the most part, irrelevant? There are some who say that it may be time to do away with titles, and I might agree. But I also know that there are always going to be those that take comfort in them because titles are a way to assign value, place, or order. At the same time, we seem to be questioning traditional titles like CEO, as we are starting to change them to mean something else, like Chief Experience Officer.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
CloserIQ
AUGUST 26, 2019
In sales, it’s important to know the market and to know the best-practice techniques, but it’s not everything. At the end of the day, there is no use in knowing the market if you don’t know how to approach a prospect or handle a client. Effective communication is the link between your skills and knowledge and closing a deal. . It’s as if your know-how is the theoretical part of being a salesperson, and communication is the practical part of it ?
Hubspot
AUGUST 27, 2019
Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. The platform is ultimately a site for engagement: we "like" friends' photos, comment on their posts, and tag friends in influencer giveaways to try and win a free pair of yoga pants.
The 5% Institute
AUGUST 25, 2019
Although many Salespeople focus on learning the latest closing techniques ; the most important part of your sales process by far is the art of asking the right sales discovery questions. Sales discovery questions open dialogue with your prospect to discover pain, their biggest desires; and help them sell themselves on the idea of doing business with you.
ConversionXL
AUGUST 26, 2019
How do you become a great copywriter? Do you blindly follow copywriting best practices and what people say online? I scoured the internet to find 12 things people say you must do and ran them past my friend, Momoko Price one of the best conversion copywriters out there. You’ll be surprised to hear what she says. [This post contains video, click to play].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InsightSquared
AUGUST 28, 2019
It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.
Hubspot
AUGUST 28, 2019
Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Finish the year strong and find your new favorite technique in this list. 1.
A Sales Guy
AUGUST 28, 2019
Register here –> INBOUND19. The post Join me at Inbound19! appeared first on A Sales Guy.
Partners in Excellence
AUGUST 30, 2019
Recently, I met with a group of great sales executives. They were looking to raise the bar on performance, driving growth. We talked about a number of things, I was trying to understand what they had in place, the challenges they had, and their execution discipline. They had invested a huge amount in very powerful training and tools for the sales people.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Sales Hunter
AUGUST 27, 2019
If you’ve been following me for a long time, you know that I don’t consider networking the same as prospecting. Too many people go to a networking event but call it prospecting simply to avoid prospecting. Far too many prospecting events are nothing but a bunch of salespeople hanging out together trying to sell each other. Whether it’s an industry networking event, a local business open house, or a chamber of commerce event, they are typically a huge waste of time.
Hubspot
AUGUST 28, 2019
If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.
Miller Heiman Group
AUGUST 24, 2019
It’s time to begin making resource requests for your 2020 budget—and that means the resources that you’ll need to implement to grow your sales enablement strategy. While you consider the areas where you need to make investments, think about the answers to these questions: What are your sales goals for next year, and what kind of content, coaching and training does your organization need to achieve them?
Partners in Excellence
AUGUST 27, 2019
I wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some thoughts: “One size fits all:” Too often, we have a “one size fits all” approach to performance improvement. We focus on one thing, for example prospecting or pipeline coverage, and inflict this on the entire organization.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SalesProInsider
AUGUST 27, 2019
“Sales” Is Not a Dirty Word. I had a very strict Catholic mother and any swear word uttered by me or one of my 5 siblings was quickly followed by the taste of a bar of soap she put in our mouth. I share this because I know dirty words are bad…and lead to distasteful consequences. But the word “sales” is not one of those words! Perceptions about Salespeople Need to Evolve.
Engage Selling
AUGUST 29, 2019
Are you clear on your prospecting? You’re probably familiar with the saying “always be closing.” Sure, not a bad idea.
SaaStr
AUGUST 24, 2019
Many do and have. As we see more and more SaaS companies cross $1b+ in ARR (wow!), Twilio being the latest, we see more and more adding new core products to their existing core products. Twilio started with SMS. Now that’s just a piece of Twilio, and its 81%+ growth at $1b (double wow!) was fueled by its entry into email marketing by buying Sendgrid: Twilio Crossed $1 Billion in ARR Growing 81%.
Partners in Excellence
AUGUST 26, 2019
HBR recently published an article, “Why ‘Tell Them Something They Don’t Know’ Is Bad Advice In B2B Sales.” The title is very “clickbaity,” upon reading it, the theme was very different, though perhaps not well explained. I don’t think anyone would argue, insight is important. It’s key to capturing the attention and imaginations of our prospects and customers.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The Sales Hunter
AUGUST 30, 2019
Are your customers really bad, or do their expectations just not line up with yours? Bad customers are a result of failing to establish expectations with the customer that align with what you deliver. Watch this 35-second video: “Do You Have Lousy Customers?”: At the end of a month, a quarter, or a year, it is crazy how quickly salespeople make far claims that go way too far all because they are chasing a number.
Sandler Training
AUGUST 29, 2019
In addition to the people in your company who deliver services and keep operations running, how much do you value the folks who bring in the most revenue, i.e. the top sales performers? Answering this question directly should be part of your overall business plan. Read Time: 6 Minutes.
SaaStr
AUGUST 28, 2019
I remember the first time I lost a six figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They renewed the contract and added additional seats. And then one day, we got a call. Our competitor had been there, on site. And convinced them they had a better solution for a few critical 10x features.
Heinz Marketing
AUGUST 30, 2019
By Josh Baez , Engagement Manager at Heinz Marketing. It’s no secret today’s buyers are overwhelmed. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. When 70% of buying decisions are made before ever talking to a salesperson, are we, as marketers, enabling those decisions or hindering them?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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