Sat.Aug 01, 2015 - Fri.Aug 07, 2015

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What’s a Good Conversion Rate? [Rant]

ConversionXL

If I were to tell you – what would you do with that information? Honestly, think about it and see if you can answer that. Let’s say it’s 2%, 5% or 10% – now what? What will you do differently? If yours is already good, would you sit back and relax? If it’s crap, would you work harder? You have to work harder no matter what.

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Boy That Was Unexpected

A Sales Guy

Doing the unexpected is powerful. When we unexpectedly surprise someone with a compliment, it makes them feel better than a compliment they were expecting. When we give someone a gift they weren’t expecting, the gift is that much more special. When we unexpectedly do something for someone, the impact is far greater than when it was expected. Being unexpected is a force multiplier.

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Trending Sources

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Do Your Clients Find You Interesting?

Engage Selling

It goes without saying, but the more interesting you are, the more clients and prospects will want to engage with you. To be clear, being interesting doesn’t simply mean having the best stories on a Monday morning after a busy weekend. But, don’t think you need to start jumping out of airplanes or start setting world […].

Clients 101
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Quit Selling Price and Start Selling You

The Sales Hunter

The believability a customer has in you will only be equal to or less than the credibility you’ve established in their mind. The believability a customer has will determine their belief in the outcomes they expect to receive. The price they are willing to pay will never be more than the value / benefits […].

Price 99
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Ways Animation Can Actually Improve User Experience

ConversionXL

Animation for the sake of “cool” can often hurt conversions since it’s distracting, but not always. There are 4 ways animation, when used properly, can actually strengthen UX. And better user experience can lead to higher conversions. You don’t need to overhaul your site to take advantage of animation. Just about any site can utilize basic animation in it’s loading sequence, calls-to-action, or navigation.

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Do You Like to Consume Video?

A Sales Guy

As many of you have noticed, I’ve been doing A LOT more video. I’m obsessed with it. I think video tells a much better story. It’s taps so many more of our senses. It’s more fun and in many cases, easier to consume. In spite of my obsession, I suck at it. Video is not easy. They take a lot of work. Unlike writing you can’t just sit down and put out a video.

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More Trending

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VIDEO SALES TIP: Great Salespeople Don’t Stop at the End of the Day

The Sales Hunter

Is selling simply a job to you? Or is it more than that? In my experience working with salespeople, I have found that the great ones really don’t stop at the end of the day. They have a passion for selling and are constantly learning. Do you motivate yourself to keep going and growing? […].

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Sales Tip: Change Starts with…Change

Engage Selling

You need diversity in your sales team. This is an important lesson if you want to keep up with changing markets and grow your sales. Need to get new sales reps up to speed? Get them a Nonstop Sales Boom and they’ll be well on their way to creating massive sales success in your business!

Sales 91
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A Sales Podcast, The Word and #heykeenan

A Sales Guy

Is now on iTunes. Many of you have been asking me to put The Word in a Podcast for easier listening. You said it was hard to find 45 minutes to watch a video, but if you could listen to it in the car, while working out, on your iPod or phone, you’d be down. Well, here you go! The Word is now a Podcast. Enjoy peeps. Now go subscribe.

Sales 111
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The “Competitor” Question

Partners in Excellence

It happened again this morning. I was doing a review with a sales person. It was a very important call, we were discussing the customers’ attitudes, views, priorities, and so forth. I asked, what competition are they looking at, what do they think of them? There was a momentary pause on the phone. The sales person responded, “I think they are looking at competition, but I’m not sure……” He went on, “… I’m really afraid of planting the idea

Up-sell 91
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What Value Does Your Sales Proposal Bring to You and Your Ability to Close the Sale?

The Sales Hunter

I’ve seen far too many sales proposals, and I’ll admit 90% of them are a waste. Reason is simple: We don’t take the time to do them right. Reason we don’t take the time is we’re too busy scrambling to get them out, as we feel it’s what the customer wants. What gives us the right […].

Closing 89
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Are You Throwing Your Sales Away?

Engage Selling

If your sales are suffering right now, I want to make you aware of a shocking statistic. According to a study conducted by our friends at InsideSales.com, an incredible 30% of leads are never followed up on by the sales team when passed on by the marketing department. Can you believe it?! It doesn’t matter if […].

Sales 91
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4 Science-Backed Reasons to Read More (Even If You're Busy)

Hubspot

When was the last time you read a book? If you’re like me, you probably have a reading list of books and articles a mile long. It's not that you don't want to read them, but making time to actually do so isn't always easy. Your schedule is full of projects and meetings, you’ve finally organized your priorities and learned to manage your time, and after all that, you just can’t make time in your day for yet another activity.

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Being Too Smart About Our Solutions

Partners in Excellence

Not long ago, I had a fascinating call with a sales person. He was very knowledgeable about the issues and challenges customers in his target segments faced. Turns out, he had spent much of his career in “operational roles” in his target markets. Stated differently, he had held the same jobs and faced the same issues as the people he now called on.

Price 90
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Things You Need to do NOW to Make Your Annual Number

The Sales Hunter

We’re heading quickly into the last few months of the year, and that means the scramble is on to grab business. Here are five things you need to do now: 1. Conduct business reviews ASAP with all of your big accounts. By discussing current business circumstances together, you will uncover new opportunities you can take care […].

Price 88
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Top Tips To Retain Your Best Millennial Sales Talent – Part 2

Engage Selling

Thanks for coming back for part two of three in this new series. If you missed part one, you can find it here (insert link) Today I’ll share four more tips on keeping your best millennial sales people happy and motivated. Thanks for coming back for part two of three in this new series. If you missed part one, you can find it here (insert link) Today I’ll share four more tips on keeping your best millennial sales people happy and motivated.

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5 Easy Ways to Help Reduce Your Website’s Page Loading Speed

Hubspot

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. So what’s the biggest factor contributing to your page speed?

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7 People In 10 Years!

Partners in Excellence

Recently, I had an email exchange with a friend. He was seeking advice about his current role. As he described his situation, I stopped him at the sentence, “I’m the 7th person in 10 years to hold this job.” Without knowing anything more, the problem–at least the primary problem–had nothing to do with him (or probably his predecessors).

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Help! I Can’t Sell. What Am I Supposed to Do Now?

The Sales Hunter

During a program I was doing recently, I was asked this exact question by a person who was incredibly sincere. Sad comment is I’ve been asked this question far too many times by people who suddenly find themselves in a sales position. My advice to the person was to first relax and get the […].

Sell 87
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Started From The Bottom, Now We’re Sales Development Leaders: Jordan Rackie of QASymphony

SalesLoft

Growing up, I spent the majority of my teenage summers working at a local restaurant. My parents believed that everybody should work in the restaurant business at least once in their life to help build a servant attitude and learn that with hard work comes reward. Sales development is no different. On the journey to becoming a successful leader, the first step is building a solid foundation of diligence and service of others.

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5 Twitter Analytics Features You Might Not Know About (But Should)

Hubspot

Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. Who follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you? How quickly do they expect a response? As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses.

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Leadership Is About Personal Responsibility And Action

Partners in Excellence

Forgive me, I’m on a bit of a rant. Those who have followed me for some time know I get off on tangents, sometimes writing these articles to deal with frustration and sort out my own thinking. In this specific article, I also have to recognize, I will probably hurt the feelings of a well intended follower–but frankly, I don’t really care.

Trust 82
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Sales Motivation Video: Your Success Happens Today!

The Sales Hunter

Are you riding the success you achieved yesterday? If so, it is time to adjust your focus. Great salespeople are always looking ahead. If you want to replicate past success, you have to focus on what you need to do today! Sure, celebrate what you achieve, but just don’t get stuck there. Check out the […].

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BBQ, Brock, Bourbon: AA-ISP Atlanta

SalesLoft

Here in Atlanta, we take a few things pretty seriously; soul food and Southern spirits are two of them. Take it from a born and raised Atlantan, no one does BBQ and bourbon like we do. But this summer, we’re pairing the two local classics with none other than inside sales master and marketing expert Dave Brock for AA-ISP Atlanta’s inside sales roundup.

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Decentralized Content Marketing: The Latest Trend We Need to Face

Hubspot

In the beginning, there were blogs. Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs. but let’s cut to the recent stuff, shall we? The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. When companies, organizations, and individuals began to blog, the whole structure of power regarding how information gets distributed began to shift from a centralized channel

Launch 73
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5 Reasons People Fail at Cold Calling

Sales Gravy

Cold calling won’t call if you don’t ask for a meeting twice. You should expect a “no” to your request for a meeting on your first attempt. Your dream client says “no” to everyone who calls, not knowing how to tell who is worth meeting and who isn’t.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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How to Boost Conversions with Voice of Customer Research [Case Study]

ConversionXL

“Give people what they want, when they want it, in the form they want it in…” said Kevin Spacey in a speech at the Edinburgh Television Festival in 2013 about the recent success of his series, House of Cards. Though he was referring to Netflix and the film industry, he just as easily could have been talking about optimizing websites. Figure out the why.

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SalesLoft Power Dialer, Now With LocalDial

SalesLoft

Sales is a tough racket. When you think historically about the sales profession, it has always been a numbers game. The more doors you knock on, calls you make , and emails you send , the greater the chance of success. New-school selling has taken advantage of technology to accelerate, optimize, and empower reps to do more, be more, and achieve more.

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Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

Hubspot

You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?". You're stumped. Your friends are stumped. You whip our your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells.

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Never Let the Pipeline Dry Up

Sales Gravy

When everything is rosy, sales should be booming and the showrooms should be busy. So, it might seem odd to say that NOW is the time to look for new opportunities.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.