A Sales Guy
MAY 17, 2017
Before any sale can begin, the target of your efforts has to talk to you. They have to engage. I know, this is the most remedial concept in theory, but in practice, it’s a b h. Making it worse, even though theoretically it’s simple, sales people continue to forget. They make this mistake over and over again, by not offering their target any reason to talk to them.
Anthony Cole Training
MAY 19, 2017
QUESTIONS THAT COMPANIES NEED TO ANSWER.
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Understanding the Sales Force
MAY 19, 2017
Image Copyright ColorCarnival. We just completed a two-day Sales Leadership Intensive and that's always a great experience for the sales leaders who attend. The focus is on coaching salespeople for impact and everyone learns what it takes to become so effective at coaching salespeople that they ask for more. It's been a long time since I have written an article that mentioned our son, the baseball player.
Hubspot
MAY 15, 2017
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
A Sales Guy
MAY 16, 2017
You can’t get too far from the social media experts who tell you to, hustle, grind, put in the work, just do it. It’s a pretty popular message and it makes sense. You can’t finish unless you start. But, doing isn’t has hard as keep doing. It’s easy to write a blog post, it’s not easy to write one every day for a week or a year.
SalesProInsider
MAY 16, 2017
I recently found myself in a sales situation that brought back memories of a sale I am not proud of. In fact, I am quite embarrassed. Yet if we’re smart, we can learn from mistakes, can’t we? And big mistakes can lead to really big lessons, can’t they? So you never ever ever make the same stupid mistake I did, read on. Years ago I built a relationship with a buyer…a manager of a district branch with 475 other branches throughout the US.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
MAY 15, 2017
There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator , the DiSC Profile , and the Big Five are a few that come to mind -- we even use DiSC here at HubSpot. These tests and their subsequent results often hinge upon the different traits and habits of introverts versus extroverts.
A Sales Guy
MAY 15, 2017
Yup, it’s that time again. A new Real Deal of Sales is up. In this episode we talk to Sales Leaders about the difficulties of being, well you guessed it, sales managers. The sales managers we talked to were huge people, people. They were motivated by helping others and making a difference in people’s lives. Go check it out and let me know what you think.
Pointclear
MAY 16, 2017
When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation.
The Sales Hunter
MAY 17, 2017
Do you know who your customers sell to? You might say they don’t have customers, but stop and ask yourself, “Why are they buying from me?” Everyone serves someone, and who they serve is their customer. A few years ago I was in China talking to the owner of a manufacturing facility, and I […].
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
MAY 17, 2017
Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether.
Partners in Excellence
MAY 15, 2017
Recently read a provocative post declaring “Sales Quotas A Thing Of The Past!” For the most part, the article was a tutorial on pipeline metrics and a diatribe against much of the quota setting process. I don’t disagree with a large part of the article. Much of the way sales quotas and goals are set is wrong. Too often, we see manager setting goals that are arbitrary or not based on sound analysis.
SalesLoft
MAY 17, 2017
With such a deluge of information assaulting your eyes, ears, and inbox each day, a quality personal referral is more powerful than ever before. It’s easy for your customers to search the internet for your product or service, they have a certain amount of skepticism about the information they find. While the information they surface in their research can be helpful, it’s often more persuasive and valuable to receive the thoughts and guidance of somebody they already know and trust.
The Sales Hunter
MAY 19, 2017
Who do you listen to and what do you learn from them? Recently I sat with an estimated 40,000 other people listening to 86-year-old Warren Buffett and 93-year-old Charlie Munger answer questions for 5 hours. The event was the annual shareholder meeting of Berkshire Hathaway, held each year on the first weekend in May […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
MAY 18, 2017
Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren ' t CPC rates skyrocketing and lead generation ads taking over? Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we're dubunking 24 common myths about Facebook Ads below. The following is an excerpt from 24 Facebook Marketing Myths , a free guide we created with the experts at Socialbakers.
The 5% Institute
MAY 16, 2017
When it comes down to writing persuasive sales letters, blog posts or social media ads, you need to ensure you’re using powerful and persuasive words that’ll have a person want to take some course of action. Now no doubt effective copywriting is an art in its own form – however the most talented marketers and copywriters know which words to use that makes their readers excited, what lifts their emotional state, and what words convert well to make readers into action takers and buyers.
SalesLoft
MAY 15, 2017
“Thus it is that in war the victorious strategist only seeks battle after the victory has been won. Whereas he who is destined to defeat first fights and afterward looks for victory.”. -Sun Tzu, The Art of War. The importance of training and strategy to success is not a new discovery. Sun Tzu, the famous Chinese general, military strategist, and philosopher, was writing about it in the 5th century BC.
The Sales Hunter
MAY 14, 2017
I’m not talking about a righteous pride. I am talking about a deep sense of feeling good about how you help others. You have an impact. Do you grasp the difference it makes? I want to challenge you this week to be proud of the impact you have. Check out the video to see what […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
MAY 18, 2017
We know empathy -- the ability to understand and relate to the emotions of others -- is a core competency of creativity, leadership, and being an all-around happy, successful person. Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more thoroughly and with more self-acceptance.
Partners in Excellence
MAY 14, 2017
It seems that SDR/BDRs are bearing more than their fair share of blame and frustration from their targets. Yes, I’ve whined about them many times in my blog and on LinkedIn. I’ve thinly disguised the lamest emails and recounted misguided conversations I’ve had with these poor sales people. SDR bashing and shaming has become one of the latest “sports” in social media.
Sales Gravy
MAY 16, 2017
Sales Gravy recently had the opportunity to speak with Kevin Davis, author of the brand new book and online sales training program, The Sales Manager's Guide to Greatness.
Sell Or Die
MAY 18, 2017
Jeb Blount is the author of Fanatical Prospecting and has devoted his life to help people make more sales through the art and science of prospecting. His new book Sales EQ explores the new psychology of selling. In this interview he'll explain how ultra high performers are leveraging emotional intelligence to close more deals. PLUS! This episode contain multiple giveaways.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
MAY 16, 2017
Generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. But while the goal remains the same, the audience -- and their preferences and behaviors -- has not. People don't want to just read content anymore. They want immersive video experiences. When it's time to research a purchase or service a product, they don't want to wait to talk to a rep on the phone.
ConversionXL
MAY 16, 2017
It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up short on bringing true business value to your company. In any field, it’s important to be critical.
Sales Gravy
MAY 19, 2017
Increasingly, companies and sales professionals are becoming more reliant on content marketing to drive demand gen. Sadly, most content marketing is wasted because of simple mistakes. Don't allow these 25 Content Marketing Mistakes hold you back.
SalesHandy
MAY 16, 2017
Cold email outreach is hard, and the act of sales itself goes against the grain of the average Joe’s comfort zone. Hence, looking out for pointers to write an effective Business email for a cold email outreach is natural. Traditional sales calls, in-person meets, and meeting strangers are all out of the comfort zone too. Salespeople, however, make it an integral part of their career.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
MAY 15, 2017
Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together.
SalesLoft
MAY 19, 2017
With so much competition and noise in the sales profession, personalization is key in the modern sales era. It’s the best way to break through the endless stream of generic messages from other sellers and make meaningful connections with your prospects. Put yourself in the buyer’s seat for a minute; if you receive an email from a seller and they strike up a conversation about a common interest you both share or they compliment a recent announcement about your company, it’s likely that you will r
Sales Gravy
MAY 17, 2017
Having an opportunity to make "hands on" use of your product or service turns prospects into raving fans, your goal should be to do everything you can to make sure that (qualified) prospects have this opportunity.
SalesHandy
MAY 16, 2017
Cold email outreach is hard, and the act of sales itself goes against the grain of the average Joe’s comfort zone. Hence, looking out for pointers to write an effective Business email for a cold email outreach is natural. Traditional sales calls, in-person meets, and meeting strangers are all out of the comfort zone too. Salespeople, however, make it an integral part of their career.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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