Sat.May 18, 2019 - Fri.May 24, 2019

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Make the "Business-to-People" Sale

Anthony Cole Training

Most Sales Managers would agree that completing prospecting activities and hitting sales goals are critical to success. However, what happens when we focus too much on the numbers and not enough on being a resource for prospects, we impact (or lose) the human element of our business.

Sales 160
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Get Out the Map: Aligning Sales Processes to the Buyer’s Path

Miller Heiman Group

In 1492, Christopher Columbus set sail across the ocean blue with the goal of finding riches in the East Indies. However, though he had a clear goal, he didn’t have a map, so he fell well short of his intended destination, landing in the Caribbean islands instead. (Despite what many believe, he didn’t discover continental North America or even set foot there.).

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Is Your Value Proposition Strong Enough?

Jill Konrath

I was eating lunch with the new president of a large manufacturing company. She was well aware of the work I’d done with their sales organization. So when I asked about her biggest challenge, I assumed we’d be talking sales. Instead, she answered, “Waste.”.

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How to Magically Move Prospects into a Buying State of Mind

Membrain

Let's cover some of the lies being told to companies with sales organizations and how those lies prevent sales organizations from being their best.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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“Is It OK To Manipulate For Good Purposes?”

Partners in Excellence

James Muir published an outstanding post, “ Is it ok to manipulate clients for their own good? ” It’s a must read. Basically, James describes a conversation with a sales person who feels it’s OK to manipulate and pressure a customer because that sales person knows how happy the customer will be with the solution. Most of you would, hopefully, find this premise not only arrogant, but preposterous.

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The New Salesenomics

Understanding the Sales Force

Back in the 1960's it made sense for gasoline prices to be discounted down to the nearest 9/10 of a cent because gas prices ranged between 17.9 to 18.9 cents. But when gas prices are around $3.00 per gallon, how does 9/10 cent continue to make sense? Some habits die really hard. I don't know about you but some things just don't make sense to me. I loved the Leavitt/Dubner series of books on Freakonomics and thought I could share some interesting sales and sales management data that make little s

More Trending

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You Lost Me at “Hello”

Women Sales Pros

Ask sales managers what they look for in a salesperson and inevitably one of the top three responses is some variation of enthusiasm, passion, or energy. But can enthusiasm be a liability? In a coaching session with a junior sales rep this morning, I was role-playing the client and the rep was playing herself on a sales call to a major account. After “Hello,” I, as the “client,” thought a tornado had suddenly entered the room.

Clients 96
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Customers Are Irresponsible When They Don’t Answer Our Prospecting Calls!

Partners in Excellence

I’m following a fascinating discussion in LinkedIn. You should read it here. The author makes a fair point that executives must constantly look for opportunities to learn, improve, and grow their businesses. He poses the premise they should do this by answering every prospecting call they get–since sales people presenting their solutions will give the customer insights and ideas to improve their business.

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Shhh: The Secret to Closing More Deals

Miller Heiman Group

It may seem counterintuitive to think that the secret sauce to winning deals isn’t something you do or say—rather, it’s silence. But ask any competent journalist how to get a great interview, and you’ll learn that the key is what you don’t say: the pause while you wait for a reply. Give the person you’re speaking with the chance to fill the void, and you’re likely to learn something invaluable that they may not have told you otherwise.

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Why I Love Working At Outreach

Outreach

Outreach is a proud paradox: we balance explosive growth with unwavering values. We believe in agility and pivoting quickly, but we don't compromise on high standards or delivering the best quality for our customers. Every member of the Outreach Family owns what they do, and they truly want to do the right thing, whether that’s by their customers, their colleagues, or the Sales Engagement community as a whole.

Gaming 91
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 Ways to Spark Motivation and Increase Your Drive

RAIN Group

Fitness centers are packed in January—everyone's motivated to lose those holiday pounds. Then, a month later, the place clears out. What happened? Where did everyone go? I can tell you: their motivation crashed and burned. There one month, gone the next. Is it gone forever? Thankfully, no. What happens, though, is that most people wait for motivation.

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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

Xero is one of those SaaS companies most of us have heard of and know is a big success and sort of know about, but, not really ??. What lessons can we learn from this huge Kiwi SMB success, for other founders? Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand!

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Who Am I Talking To?

Partners in Excellence

I suppose I’m being naive. I had always thought “social platforms,” were a way that we could connect and engage with each other. While they wouldn’t replace face to face and personal connections, they might expand our relationships. They would enable us to expand our relationships–though they wouldn’t be close, with people we might not otherwise meet.

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A Day in the Life of an Account Executive

Sales Hacker

What Does an Account Executive Do? An Account Executive (AE) is responsible both for serving the account needs of existing customers, and closing new deals. They typically have a revenue target, and are paid commissions on each sale they close. In SaaS sales, an AE usually works with a Sales Development Representative (SDR). The SDR specializes in the cold outreach and high-frequency communications needed to catch a prospect’s attention and set a sales meeting.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Best 10 Web Chat Tools in 2019

Hubspot

Did you know this? HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Speed is everything for today's buyers and customers. Web chat tools can be used at almost every stage of the customer lifecycle.

Price 87
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Micromanaging…a Good Thing?

Engage Selling

Micromanaging often gets a bad wrap in the professional world. But, could it actually be a good thing? Look, the term micromanage can have different meanings to different people.

Clients 80
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“Forwarding This Marketing Email Is Strictly Prohibited By Law….”

Partners in Excellence

It’s been a while since I’ve whined about the stupid prospecting emails I get. I could literally post every day–even if I set the criteria “I’ll only post unsolicited marketing emails from ‘Global 1000’ corporations.” Today, I received an intriguing email from a Fortune 50 corporation. I’ll overlook: The fact that our company is already a customer, using some of the services they are trying to get me to buy.

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Word Play: Leveraging Machine Learning to Understand Email Sentiment

Outreach

Understanding human communication is difficult. Languages have nuances, slang, and regional dialects, and while these subtleties may be learned by humans, these are surprisingly hard for machines to understand. But while the science is not there yet, Outreach is making progress. Our Data Science team continues to push the boundaries of what’s possible in the field of Natural Language Understanding (NLP).

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Does Your Sales Organization Have What it Takes to Be Elite?

Force Management

An elite sales organization is one that drives higher win rates , larger deal sizes , higher margins , and predictable revenue. Can you confidently say you and your team excel in all of these areas? Whether you're launching a new product, moving to a subscription model or trying to meet accelerating growth rates, it is difficult to scale if you don't have the foundation in place.

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Economic Slowdown Fast Approaching: How Are You Going To Maintain Sales Pipeline In A Tougher Economy?

SalesforLife

Over the last month or so, I’ve been hearing from our customers, my key contacts, and board of advisor members, that—in contrast to the last 10 years of economic growth—all signs are pointing to an economic slowdown. Many people have been in the workforce for less than 10 years, so this will be the first time that many sales leaders will be managing a situation like this.

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“Me, Myself, And I” — An Investment Opportunity

Partners in Excellence

As a disclaimer, there is no redeeming lesson in this post. Just some Sunday humor and observations about the world. If you are looking for deep insight, stop here, if you want a chuckle–and an investment opportunity, read further. About a year ago, Kookie and I were visiting Manhattan. Kookie was raised there (well, the Bronx), and we lived there for about 15 years.

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The Essential Selling Skills Bootcamp Part 4: Continuing to Prospect in a Cluttered World

Closer's Coffee

For Parts 1-3 of the Essential Selling Skills Bootcamp, click here. Telephone Prospecting. Subjects Covered. The Five Steps of Telephone Prospecting. Social Prospecting. Best Sales Prospecting Tools. The Reality of Telephone prospecting. When prospecting over the phone, you will encounter much rejection, and that is because you will contact more prospects than any other prospecting channel.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Changes You Can Make >Today< To Grow Faster

SaaStr

Almost all of our 4,000+ pieces of content and 300+ SaaStr sessions and 250+ podcasts are really just about how to do … better. A smidge better. A bit better. Since SaaS compounds, even doing just 5% better now can compound dramatically over time. Everything doesn’t have to be 10x better to move the needle, if it compounds. But a lot of advice takes time to pan out.

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Five Things to Cover During One-on-One Sales Meetings

Sandler Training

Many managers are surprised to hear us suggest that it’s important to meet one-on-one with every salesperson on staff at least every other week. Some even say it’s impossible! But it’s not. If you keep the meetings brief . if you think of these interactions as check-ins rather than as opportunities to “fix” people …. Read Time: 4 Minutes.

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Your Sales Velocity: Why It Matters

Engage Selling

Imagine you’re driving your car on a highway. Nearly everything in the vehicle seems to be in working order except for the speedometer. You don’t know how fast or how slow you’re moving.

Sales 69
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How To Leverage The Rise of "Near Me" Searches

Hubspot

Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales. All of which is to say -- people searching online for local services is now more prevalent than ever before.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Critical Skills and Habits You Need to Succeed in the AI Era

Selling Power

Today’s post is by Ilan Kasan, co-founder and CEO of Exceed.ai, the leader in AI and automation for sales and marketing. Ilan is a thought leader and blogger and a strong proponent that the best sales teams will join forces with AI to exceed their goals. To succeed in the 1950s, salespeople needed a handful of critical skills: connecting with potential customers, listening to their needs, and forming a strong relationship based on trust.

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6 Applications to Enable Your Sales Team on a Budget

Heinz Marketing

By Sachi Enseki-Tom , Intern at Heinz Marketing. If you’re a start-up looking for some fundamental tools to help get your sales engine going, here are 6 applications that can help enable your sales team that won’t break the bank. Each of these applications focus on optimizing your sales process through improving communication and engagement amongst your team and your customers.

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8 Surefire Tactics Proven to Shorten the Enterprise Sales Cycle

Sales Hacker

Sales will always be a numbers game. But when you express those numbers as minutes in the day, they suddenly become a more visibly finite resource: Just 1,440 minutes in the day. Still, fewer minutes in a workday. Even with a 12-hour work schedule, there are just 720 minutes (or 43,200 seconds) in a given workday. The question is, how many of those minutes are spent managing the close?

Sales 68
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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before.

Angle 78
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.