Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. Grove had an admirable penchant to treat his sales force as the best source for figuring what was going on with Intel’s clients.

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How to be Successful in Sales in 2021

Anthony Cole Training

Here at Anthony Cole Training Group, we are always striving towards helping our clients achieve sales success. We interviewed our Sales Development Experts for a curated list of how to be successful in sales for 2021. Their advice includes successful sales traits, habits, and characteristics. Use this detailed resource to your advantage, and boost your sales success in 2021!

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The Fearless Sales Leader

STAR Results

The Fearless Sales Leader. Fearless sales leaders know that business success is defined as achieving an objective or goal. Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. As part of their role, sales leaders set the direction, create the culture, hire, develop, and retain top sales professionals, aiming to create an environment that facilitates success.

Sales 336
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Discovery Calls: How to Execute Calls Worth Everyone’s Time

Veloxy

For sales representatives, there’s nothing more attractive than closing calls. These are calls where the deal gets moved across the line, contracts get signed and reps earn their commissions. Unfortunately, closing calls depend on who you’re selling to and could take you tens of hours. This is where discovery calls come to the rescue. Round one of almost all sales pits you against a prospect in the ring by way of discovery call.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Make Your First Impression Impressive

Iannarino

The Gist: You never get a second chance to make a first impression. Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you.

Clients 340
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In Sales Time Is Value Not Money

Tibor Shanto

By Tibor Shanto. Helping people adopt new skills and habits can take many forms. One proven way is to use analogies from different yet relatable practices. In sales the go to is often sports, and one can understand why. The stats, competitiveness, playbooks, execution, individual contribution to the team effort, and more. No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value.

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Top 5 Takeaways from Our Conversation with John McMahon

Force Management

Five-time CRO John McMahon’s book, The Qualified Sales Leader: Proven Lessons from a Five Time CRO , has been at the top of sales leaders’ reading lists since it was published in April. McMahon recently joined John Kaplan on The Audible-Ready Sales podcast to discuss the book’s themes and key takeaways for sales leaders. Listen to their conversation here.

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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. We are evolving our approaches too slowly and need to innovate faster. As you start to recognize how much professional sales has changed and how impotent the legacy approaches are, you start to realize just how many structures and strategies were designed to

Process 333
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The Yin Yang Dynamics Of Prospecting

Tibor Shanto

By Tibor Shanto. Dynamics is a critical part of most interactions, core to nonverbal communication, which itself accounts for 80% plus of communication. The most dramatic pieces of music feature a full range of dynamics, often contrasted in unexpected ways. The best composers understand dynamics and can create just the right dynamic tension to thrill and win the audience.

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Why You May Want To Hire A Lead Generation Specialist

ClickFunnels

The post Why You May Want To Hire A Lead Generation Specialist appeared first on ClickFunnels. Sales are the lifeblood of any business. And lead generation is how you keep your sales pipeline full. But as an entrepreneur, you likely already have too much on your plate, so you may not always be able to give it the attention it deserves. However, neglecting lead generation can have disastrous consequences.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Salespeople Will Close 50% More Business By Changing This One Thing They Do!

Understanding the Sales Force

We've gone from don't wear a mask, to wear a mask, to wear 2 masks, back to no need to be masked and now back to wear masks indoors, even if you have been vaccinated. CDC Guidelines change almost weekly, often lack the science to justify their recommendations, don't take local conditions into consideration and are usually very confusing to say the least.

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Why Your Next Lead Is No Better Than the Last

Iannarino

The Gist: New leads are not better than old leads. Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. In Pee-wee’s Big Adventure , Pee-wee Herman is briefing his friends on his missing bicycle.

Intrinsic 330
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Are You Guilty of “Distracted Selling”?

SalesProInsider

Has This Ever Happened to You? Have you ever had a conversation scheduled with someone and yet you were distracted by something right up until the time of the meeting? Maybe something was happening on your phone or in your office. Maybe there was a television screen in the background that kept capturing your attention. That distraction is a detriment to having a productive conversation, to having the kind of information exchange that is needed to help somebody who is considering your service or

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Lead Generation Vs Conversion – Here’s What You Need To Know

ClickFunnels

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Marketing terms can be confusing. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? What is lead generation? Conversion vs. lead generation. Want to get some clarity once and for all?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Do You Have A Brain Trust?

Partners in Excellence

Every two weeks, on Friday afternoon, I have a call with Brent. Once a month, on Saturday mornings, Ned and I speak. Mitch and I speak monthly, Jill and I speak monthly Kelly and I speak about every six weeks, Rene and I have a talk every 4-6 weeks. The list goes on, it’s about 15-20 people. Tamara, Hank, Glen, George, Scott, Mike, Howard, Shari, Alice, Charlie, Bert, Maria, and more.

Trust 143
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How Your Email Campaigns Harm Your Results

Iannarino

The Gist: We have reached peak email prospecting, the point when its effectiveness begins an inevitable decline. Two emails aren’t better than one, and any more than two undermines your goals. It’s time to reimagine email’s role in prospecting. Every day, your clients wonder if they’ve been sentenced to one of the lower levels of Hell, perhaps a floor or two above politicians and attorneys.

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The Real Estate Sales Process – 8 x Proven Steps

The 5% Institute

In this article, we’ll detail our eight steps of the real estate sales process, which works for Realtors or Real Estate Professionals who’d like to use a more consultative sales process. Learning, implementing and following a sales process is one of the most important things you can learn in sales and real estate. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

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10 Prospecting Tips To Explode Your Sales

ClickFunnels

The post 10 Prospecting Tips To Explode Your Sales appeared first on ClickFunnels. Prospecting is a crucial part of the sales process. You need to identify prospects, reach out to them, and persuade them to take the next step in your sales funnel. But all that is often easier said than done. Sourcing prospects can be time-consuming, cold outreach can feel awkward, and gatekeepers might prevent you from even speaking to the right person.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Data and confused: The increasing complexity of digital ad targeting

Martech

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin

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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. The reason clients disengage is because the conversation isn’t one they find valuable. A lot of legacy practices prevent second meetings. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. That first meeting can end with you impressing your client by using their time wisely and making the experience a valuable one, moving both of you forward in the

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Value Messaging – Your Ultimate Guide

The 5% Institute

In this article, we’ll explore what value messaging is, why it’s important, and how to can help you close more sales in a non-pushy way. If you want to win clients – your value messaging needs to be on point. Read on to learn how. Value Messaging – Your Ultimate Guide. What Is Value Messaging? Put simply; value messaging is the way in which your potential clients see your product or service, after you’ve described how it’ll help them achieve their individual wants and needs.

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. Ask them what those top 3 are before you hire them. You may need something different. — Jason BeKind Lemkin (@jasonlk) August 4, 2021. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Build Rapport in Sales and Connect with People

RAIN Group

If you want to be a successful salesperson, you need to get comfortable with skepticism. Why? Because people have doubts about one another. In its Trust and Distrust in America report, Pew Research Center found that 71% of Americans think interpersonal confidence has worsened in the past two decades. Nearly half of Americans think the reason is unreliability.

Trust 137
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The Small Screen that Commands Your Time and Attention

Iannarino

At 4:30 AM each morning, I am greeted by my most faithful companion: it never strays more than a few feet away. Every morning, it serenades me with “Early Riser,” forcing each note out of the tiny speakers next to its charging port. All the other notifications are muted at that early hour, and no one calls or texts me until closer to 8, but I automatically palm the device anyway.

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The 10 Step Sales Process For Sales Success

The 5% Institute

In this article, we’ll detail the 10 step sales process / selling process that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

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Give Your Sales People What They Need!

Partners in Excellence

My friend, Orrin Broberg, wrote a great post: 5 Critical Sales Enablement Mistakes To Avoid. His first point was stunning in it’s simplicity, we fail to give sales people what they need. It’s a critical issue, we have to understand, at a deep level, what sales people need to perform at the highest levels possible. But, too often fail and as a result, actually adversely impact performance or waste money, time, resources.

Sales 127
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Who’s Accelerating in SaaS? DataDog. HubSpot. Zendesk. Everyone.

SaaStr

We all know times are good in SaaS and Cloud — but just how good? Is it all the big public cloud vendors and a handful of outliers? Really impressive, accelerating, Datadog quarter. – $234M rev (+67% YoY) vs $212M consensus (10% beat) – $247M next Q guidance vs $225M consensus (10% raise) – Last Q YoY growth was 51% – >130% net retention – 7 months GM adj.

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You Must Own Your Profession

Engage Selling

“Follow every step of this bulletproof routine every day and you’re sure to become a high performer in sales.” That, my friend, is terrible advice. And yet that kind of guidance keeps getting spread around as though it’s the plain … Read More » The post You Must Own Your Profession first appeared on The Sales Leader.

Sales 123
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8 x Modern Selling Techniques For Easier Sales

The 5% Institute

In this article, we’ll explore eight modern selling techniques to help you close easier and more consistently. These tips are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate. 8 x Modern Selling Techniques For Easier Sales.

Technique 145
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How to Make Sales and Marketing Meetings More Effective and Impactful

Sales Hacker

There’s a common misconception that both sales and marketing are not equally important. This can easily result in challenges between marketing and sales alignment. Sales and marketing might be different instruments, but they are all part of the same orchestra. If they are aligned well, there will be a special type of cohesion that will allow a business to flourish.

Meeting 126
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.