Force Management
FEBRUARY 27, 2025
First principles thinking is a reasoning process used by some of todays top innovators to look at complex problems through a new lens. The concept is based on Aristotles writings about first principles, which he called the first basis from which a thing is known.
Sales Gravy
FEBRUARY 27, 2025
You nailed the pitch. The budget was there. The decision-maker was engaged. So why did the deal go cold? The problem might not be your process. It might be you. Before a prospect buys from you, they have to buy into you. Your professional presence sets the stage for every interaction. First Impressions Matter If you dont make a strong first impression, it wont matter how great your service is.
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Highspot
FEBRUARY 28, 2025
As a sales enablement leader, you worry your sellers are stretched too thin. Instead of building relationships and closing deals, they’re bogged down by administrative tasks, searching for content, and struggling to stay on top of follow-ups. Inconsistent coaching and fragmented workflows only make things worse, causing missed opportunities and slower sales cycles.
Cerebral Selling
FEBRUARY 23, 2025
When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. What type of solution are you looking for? Why now? What made you decide to look at us? The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
FEBRUARY 24, 2025
So few having been doing M&A and acquiring start-ups for longer than Steve Mitzenmacher. He’s been heading M&A since early days at Yahoo!, the NetApp, then Rackspace, and then mostly recently at Own Backup. And then Own was acquired itself … for $1.9 Billion! So Steve went from acquirer. to the acquired He joined SaaStr Workshop Wednesday with me and I took the opportunity to ask some of the questions about M&A I still have after many deals myself: #1.
Martech
FEBRUARY 24, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
FEBRUARY 28, 2025
Most sales training programs failnot because of the content, but because of their inability to drive long-term behavioral change in sales teams.
SaaStr
FEBRUARY 24, 2025
So as weve discussed recently on SaaStr, at the moment Venture Capital is in a bifurcated world. Big AI Growth rounds are absorbing enormous amounts of capital, a record amount. But ordinary B2B VC deals are down. We saw that across 2024 per EY and other data here: Whats Really Going in Venture Today: Deals Are Down, But Big AI Dollars Are Up. Per EY.
Martech
FEBRUARY 24, 2025
For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.
Hubspot
FEBRUARY 24, 2025
Objection handling is one of the trickier, more grating aspects of sales life. Pushback is natural and often productive in a sales engagement, but in many cases, a piece of you is going to think, Oh, come on, when a prospect brings up concerns. In those instances, you cant lose composure and run the risk of making critical mistakes, but what can those "critical mistakes" look like?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Sales Gravy
FEBRUARY 25, 2025
Carolyn is dealing with a dilemma so many sales professionals face this time of year: How do you shake off a mid-winter rut and regain your momentum when its cold, dark, and everyone else seems to be dragging too? On this Ask Jeb episode I offer practical, real-world strategies to help you thaw out from the winter freeze. Whether youre fighting the gloom of early sunsets, the aftereffects of holiday downtime, or the struggle to get your customers back in buying mode, these tips will help you pow
SaaStr
FEBRUARY 26, 2025
So Salesforce has now grown into the active granddad of SaaS. Not moving, er growing, as fast as it once did. But it’s matured into a true force of nature: $40B ARR Growing 9% 33% Non-GAAP Operating Margins (19% GAAP) Generating $13B of free cash flow a year!! Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth.
Martech
FEBRUARY 24, 2025
Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. To stay ahead, you need the right external tools.
Hubspot
FEBRUARY 24, 2025
Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Like the SaaS founder I was working with who said they needed better analytics when what they really wanted was to prove their products value to skeptical investors.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Gravy
FEBRUARY 23, 2025
Three weeks ago it warmed up here in Augusta Georgia so I played hooky from work to take advantage of the nice weather and play a round of Golf. While I was waiting for the group in front of me to clear the green my phone rang. I answered but I couldnt hear anything on the other end so I hung up. Ten minutes later it rang again with a call from the same number.
SaaStr
FEBRUARY 23, 2025
Dear SaaStr: What’s a Good Example of a Monthly Investor Update? The #1 key: design a template that is simple enough you can send it out on the first of the month, every month. That way you will actually get it done. Beyond that, in SaaS, I love a short update that has: Revenue % growth this month, and for last 3 months averaged MRR/ARR Paying Customers, % growth Net Churn, change NPS, change Burn rate, change Here’s an early (and impressive) example the co-founder of Algolia (now at
Martech
FEBRUARY 24, 2025
Im all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. Your intake form is critical to this process after all, garbage in, garbage out applies to operational data, too. Marketers must structure intake to capture the right inputs to tell a compelling data story beyond just KPIs and targets.
Salesforce
FEBRUARY 24, 2025
Running a small and medium business (SMB) means balancing all the things marketing your brand, building loyal customers, and keeping your team on track. As your business grows, so do these challenges. Thats where software-as-a-service customer relationship management (SaaS CRM) yes, its a mouthful can make business easier. Our research shows that small businesses understand the value of CRM systems, with 92% of small marketing teams adopting CRM tools a rate that surpasses mid-market and ent
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
David Meerman Scott
FEBRUARY 27, 2025
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
SaaStr
FEBRUARY 24, 2025
The Market Reality: Integration is the New Must-Have Want to know what’s keeping your prospects from signing? It’s probably not your core product anymore. According to recent data, the average company now juggles 112+ SaaS applications. More critically, G2’s latest research shows integrations have become the #1 consideration for B2B SaaS buyers.
Membrain
FEBRUARY 26, 2025
Ive been doing some work with a brilliant CRO. Weve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people werent using it.
G2
FEBRUARY 28, 2025
Remember HAL 9000 from "2001: A Space Odyssey"? The eerily calm, near-sentient robot? It was a dependable coworker for the humans onboard. Well, at least before it turned rogue (more on that later).
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesfolks
FEBRUARY 27, 2025
Fixing revenue leaks and uncovering hidden revenue streams in your business doesnt always require massive investment. Often, it just requires a shift in mindset and a strategic review of your existing resources.
SaaStr
FEBRUARY 24, 2025
Dear SaaStr: What are the pros and cons of selling a company? Its complicated. Having a good exit is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a winner. At least by any normal standards. But as time goes by … you may see it all differently: You may see you only get so many at-bats.
PandaDoc
FEBRUARY 28, 2025
Want to drive more reliable profit for your organization? A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. Despite this, these teams are often siloed off from one another, causing inefficiencies, data inconsistencies, and misaligned technology and objectivesall of which hinder revenue growth.
G2
FEBRUARY 28, 2025
I tried 6 best fleet management providers to track, package and deliver fleet via accurate navigational routes and manage vehicle activities across routes.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Salesfolks
FEBRUARY 25, 2025
As a sales leader, your job isnt just to push for quotas. Its to help your team find their why. Because when salespeople sell with purpose, they dont just hit targetsthey redefine what success really means.
Predictable Revenue
FEBRUARY 25, 2025
PostNitro's Founder, Muneeb Awan, joins the Predictable Revenue Podcast to share their story, and their journey to Product-Market Fit. The post Customer Feedback for Product Success with Muneeb Awan appeared first on Predictable Revenue.
PandaDoc
FEBRUARY 28, 2025
When it comes to drafting a sales contract, the first thing to understand is its purpose: defining a mutual understanding between the seller and the buyer. A legally-binding one at that. Easy, right? Well, before you run off and punch one up, theres more you need to understand. First, what all it includes. A well-structured sales contract will include the terms of the sale, the specific responsibilities of both the buyer and the seller, and helps prevent anything that may potentially lead to a d
G2
FEBRUARY 28, 2025
Working remotely has completely reshaped how I experience events. Instead of packed conference halls and in-person networking, Ive spent the past few years attending virtual events from my desk. Some have been seamless, engaging, and genuinely productive. Others? Lets just say theyve made me appreciate a well-run event even more.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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