Hubspot
NOVEMBER 22, 2024
Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Boo, you were ghosted by a prospect you thought for sure would convert.
Martech
NOVEMBER 21, 2024
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.
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Salesforce
NOVEMBER 19, 2024
So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. But the competition is fierce, and you’re not sure how to attract customers. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.
Sales Pop!
NOVEMBER 18, 2024
The upcoming new year influences many to reconsider where they are today and where they wish to be heading, making today the perfect time to reflect on their good and bad experiences over the current year. The first dilemma is whether the time is right to quit one’s job. If so, the question becomes, ‘What shall I do next?’ The first step is to take time to reflect on all previous experiences, what was learned from them, and authentic desires for moving forward.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Hubspot
NOVEMBER 18, 2024
I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
NOVEMBER 22, 2024
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Salesforce
NOVEMBER 18, 2024
Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. We’re at an inflection point where workforces are overwhelmed with low-value tasks and stalled productivity, but customers expect more personalized experiences and empathetic conversations.
Martech
NOVEMBER 19, 2024
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
SaaStr
NOVEMBER 22, 2024
Want to know how to be better than 95% of the world in SaaS sales? Honestly it’s easy. Or at least, it’s plain and simple. If you’re truly willing to put in the work. The 2 simple edges in sales: #1. Be a True Product Expert 95% of the sales reps I talk to don’t even really understand the products they are selling. How can I integrate it into my stack?
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Hubspot
NOVEMBER 19, 2024
Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. If you’re new to trend forecasting, this article will serve as an ultimate guide. I’m exploring the subject of trend forecasting in full, including its benefits, types, and tips on how to make trend predictions accurately.
Partners in Excellence
NOVEMBER 21, 2024
I had a fascinating conversation today. It was with an entrepreneur doing fascinating things in leveraging AI, data, analytics to help his customers. He had a number customers, including some thought leaders and opinion shapers in his markets. As we were discussing the problem he solved, he spoke in terms of data quality, currency, data analytics, reporting.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
SaaStr
NOVEMBER 19, 2024
Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Force Management
NOVEMBER 21, 2024
A well-defined negotiation strategy is a critical component of an organization’s success. A great negotiation strategy goes beyond individual seller skills - leaders should create a repeatable framework to ensure negotiation is being executed consistently across all deals to ensure maximum revenue. If your team repeatedly loses margin on deals, loses to competitors based on price or struggles to expand deal sizes, it may be time to assess your negotiation strategy.
Engage Selling
NOVEMBER 18, 2024
Do your customers think their business is too unique to draw lessons from others? Here’s how to counter that mindset so they can benefit from the successful practices of others. … The post Sorry, You’re not Different… first appeared on Colleen Francis - The Sales Leader.
Martech
NOVEMBER 20, 2024
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions.
SaaStr
NOVEMBER 20, 2024
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Microsoft acquired GitHub also in 2018 and it has since grown to over 100 million developers and more than 420 million repositories, including at least 28 million public repositories, making it the world’s largest source code host.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Sales Hacker
NOVEMBER 19, 2024
Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.
Partners in Excellence
NOVEMBER 21, 2024
No, I’m not doing a review of Tim Ferris’ “ The 4 Hour Work Week ,” 17 years after it’s original publication. But if you haven’t read it, it’s a fascinating read. I’m imagining the end game of all the productivity and efficiency hacks I see filling my feeds. My feeds are filled with expert advice about how we become much more efficient, how we get more done in the same amount of time or less.
Martech
NOVEMBER 18, 2024
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL.
SaaStr
NOVEMBER 21, 2024
Just had a check-in call with a $50k a year vendor we use for SaaStr They sent a new sales rep to call who didn't know the account They just walked through a deck with data they didn't collect or know That we'd already read What a waste of everyone's time The Death of the… — Jason ✨????SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) October 2, 2024 So we’ve talked a lot on SaaStr about how Customer Success has changed over the past 24 months.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
RAIN Group
NOVEMBER 20, 2024
TL;DR? Download the complimentary guide and take it to read later. In today's competitive sales landscape, having a well-structured sales playbook can be the difference between good and great performance. Research underscores the critical importance of effective sales enablement including sales training, and, by extension, sales playbooks, in setting the stage for transforming your sales organization.
Heinz Marketing
NOVEMBER 22, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
SaaStr
NOVEMBER 18, 2024
So the best of the best in SaaS and Cloud are still on fire. Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. More on that data here. The last 3 SaaS IPOs took 11.3 years to IPO (Klaviyo, Rubrik, OneStream) And the current top of top performers below?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
NOVEMBER 18, 2024
We’ve all seen the data. Customer would prefer a rep-free buying experience! And when they do have to involve sellers, they want to minimize seller engagement, often not engaging sellers until the final 20% of their buying process. While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!!
Salesforce
NOVEMBER 18, 2024
When I started my career, I struggled through internet searches and industry-specific events to find “my tribe” — those people who understand the professional journey and can help navigate the path to success. I looked all over to find community. Along the way, I was introduced to someone who I identified with and welcomed me into her network. She served as my mentor and was instrumental in giving me confidence to make meaningful connections, actively engage in discussions, and bounce ideas off
Martech
NOVEMBER 22, 2024
Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.
SaaStr
NOVEMBER 17, 2024
So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000! I was the first and largest investor in Logikcull as they “de-bootstrapped” in 2015, and at first it grew very quickly, double digits every month.
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