Sat.May 03, 2025 - Fri.May 09, 2025

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Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies

Iannarino

Replacing human salespeople with AI in B2B sales undermines trust and customer loyalty, leading to poor client experiences and lost business opportunities.

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7 Ways AI Will Change Sales In The Next 12 Months

SaaStr

Dear SaaStr: How will Ai Change Sales in The Next 12 Months? Within a year, an AI sales rep will join every human sales rep on every Zoom and call 95% of I dont knows and Uh Ill get back to you will be gone Within a year, an AI BDR will answer all inbound sales questions 98% of humans setting up appointments with AEs will be — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) April 20, 2025 AI is going to fundamentally reshape sales over the next 12 months, and were already seeing the earl

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Toxicity Detection in Salesforce CRM: Keeping Customer Interactions Safe and Trustworthy

Salesforce

As businesses increasingly turn to AI-driven customer relationship management (CRM) solutions, safeguarding user interactions from harmful or inappropriate content becomes essential. Salesforces large language models (LLMs) are trained on vast datasets, which occasionally include unsafe language. While these models offer substantial benefits for automating interactions, content generation and improving customer experience, they also carry the potential risk of toxic language generation.

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The Sales Performance Assessment: Accelerate Your Sales Growth

criteria for success

What is a Sales Performance Assessment? Well, the success of any business is dependent on sales growth. And sales growth is the result of a well-developed sales strategy. Before developing your winning sales strategy, you must first assess the current state of sales to identify the strengths and weaknesses of your sales organization. How? Cue the Sales Performance Assessment.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales at Allego

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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MLB’s Replay Center Provides Lessons for the Sales Call Debrief

Understanding the Sales Force

Its Sunday night and I havent begun to write my Monday article, which is usually completed by Friday. Oh no! I have an excuse but I dont believe in excuses so that wont work. I didnt have the opportunity to write on Friday or Saturday because we were in NYC and among the things we did, was to take a private tour of the MLB Replay Center. Wow – that was amazing!

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How to Handle Sales Concerns Without Damaging Trust or Losing Deals

Iannarino

Learn how to identify sales objections as concerns in order to build trust and close deals without jeopardizing client relationships or appearing pushy.

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More Trending

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Hiring & Retaining Top Sales Talent: Part 1

Anthony Cole Training

The Pareto Principle, also known as the 80/20 rule, suggests that 80% of outcomes are typically driven by 20% of causes. In sales, this means that a significant portion of sales revenue often comes from a relatively small number of customers. By focusing on this "vital few," financial firms can optimize their sales efforts and maximize profits. This same principle applies to the makeup of sales teams.

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Integration isn’t a martech problem, it’s an organizational one

Martech

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.

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Dear SaaStr: Does A Founder Need To Sell Themselves?

SaaStr

Dear SaaStr: Does A Founder Need To Sell Themselves in the Early Days? Yes, a startup founder should absolutely handle sales when first getting started. Its not optionalits critical. Heres why: 1. You Need to Prove You Can Sell It If you cant sell your product yourself, how can you expect anyone else to? Salespeople arent magicianstheyre process-scalers.

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5 Reasons to Integrate ClickFunnels with Your Shopify Store

ClickFunnels

The post 5 Reasons to Integrate ClickFunnels with Your Shopify Store appeared first on ClickFunnels. If you’re serious about scaling your Shopify store, you need more than just great products. You need a plan for turning visitors into loyal customers. One of the best ways to convert is with an e-commerce sales funnel. It’s not just a buzzword; it’s a game-changer for online retailers who want to increase sales and build a base of repeat buyers.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

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US asks court to breakup Google ad businesses

Martech

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.

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Three Questions to Answer When Building an Internal AI Operations Team

Force Management

As AI becomes even more prevalent in society and business, leaders are looking for ways to embed the new technology into their go-to-market motion. Gartner predicted in 2023 that 35% of CROs would establish an internal AI Operations team by 2025. These teams help to manage change, compliance and adoption to ensure new technology is used in a way that promotes the companys goals.

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From 0 to $10m ARR, At What Point Do We Start Hiring and Whom?

SaaStr

Dear SaaStr: From 0 to $10m ARR, At What Point Do We Start Hiring and Whom? From 0 t o $ 10M ARR, the hiring roadmap is critical because every hire has a disproportionate impact on your trajectory. Heres how Id break it down: 0 t o $ 1M ARR: Founder-Led Everything Sales : Founders should lead sales. You need to be in the trenches, hearing objections, refining the pitch, and closing deals.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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5 Reasons Your Company Needs an AI Committee

Salesforce

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. Its all exciting and good until projects overlap and no one knows which are the “right” tools to use.

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A Thought Experiment: “Don’t Bother Me With That Sh*t!”

Partners in Excellence

Let’s do a thought experiment. Imagine we have a seasoned seller. We start providing new tools and technologies focused on improving efficiency. Imagine, “Use this AI tool, you need to 10X your personalized emails… ” Alternatively, we say, “You need to build your pipeline… ” Or we say, “This is the playbook, stick to it!

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The latest AI-powered martech news and releases

Martech

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

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Dear SaaStr: Why Do Enterprise Customers Insist on Pilots?

SaaStr

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Once for the pilot, and again to convert the pilot for a longer deal. Having an “opt out” clause after a pilot ends helps, but still, it’s a double sale. But the thing is, net net it might be less work.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Gross Profit Margin: How to Calculate It and What It Tells You

Salesforce

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your companys operational efficiency and pricing strategies. As a small and medium business (SMB) , understanding this metric is crucial for leveraging data to improve your performance.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team.

GTM 78
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How smarter campaign modeling and automation drive real marketing ROI

Martech

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Operational inefficiencies, fragmented workflows and inconsistent data inputs continue to stand in the way.

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Top SaaStr Posts and Pods of the Week: Rippling’s CEO, How AI is Changing Sales, and 20VC + SaaStr Are Back!

SaaStr

Top Posts: #1. 10 Ways AI Will Change Sales Forever. Its Already Happening, In Fact. #2. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #3. 20VC + SaaStr: The Hidden Game of Silicon Valley: Decoding Venture Capitals New Rules #4. The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!!

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Explore the Future of Client Relationship Management with Deloitte

Salesforce

Regardless of the field, professionals responsible for business development are continually looking to create more personalized client experiences to enhance relationships that contribute to the bottom line. Relationship insights, like who owns an individual relationship with an organization and whats the best way to nurture it, are not always readily available.

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Common Sales Training Implementation Challenges

RAIN Group

While our recent research on the state of sales training and continuous learning highlighted the clear benefits of highly effective sales training, it also revealed that many organizations struggle to achieve these results. As part of our survey of 242 sales professionals across various industries and regions, we asked respondents to identify the biggest challenges their organizations face in providing effective sales training and development for people in sales roles.

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind. Here are the need-to-know insights about the changes. 15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust.

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5 Interesting Learnings from Twilio at $4.7 Billion in ARR

SaaStr

So Twilio continues its slow but significant re-acceleration from the lows of 18-24 month ago. Growth is back to double digits, NRR is up, and free cash flow is strong. And its bets on AI seem to be paying off. Voice agents are a large growth vector. Is it a better Twilio though? It’s a leaner, meaner Twilio, focused again on its core, with more AI but less headcount than before.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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25 Motivational Sales Quotes from Revenue.io and Top Industry Leaders

RingDNA

Inspirational sales quotes will fuel your drive, sharpen your mindset, and elevate how you lead and sell. AI is raising the performance baseline and pushing the ceiling on what’s possible. But even as technology transforms how we sell, one truth remains: Great sales still depend on great people, meaningful conversations, and precise timing. At Revenue.io, we operate at the intersection of data-driven enablement and authentic human connection.

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Nimble CRM Tips & Updates – May 7, 2025

Adaptive Business Services

We do have one new update to report today. Previously, you would add contacts to a group message from the contact lists. For example, select a tag or a segment. Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. Nice! Another quick note. In the last newsletter I talked a bit about using Nimbles webforms for newsletter sign-ups.

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Figma’s new tools create a design-to-deployment ecosystem

Martech

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Buzz Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand cons

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPalwhere she led an 800+ person global team.

GTM 66
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.