Sat.Dec 07, 2024 - Fri.Dec 13, 2024

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

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How to Displace Competitors and Win High-Value Enterprise Clients

Iannarino

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 220
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Trending Sources

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Sales Prospecting Tactics

Anthony Cole Training

'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.

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Why syncing email and SMS is critical to marketing success

Martech

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. The days of pure top-down enterprise sales are over when it comes to technical products.

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A Strategy for Developing Consultative Sales and Elevating Your Status

Iannarino

Dont let outdated strategies destroy your credibility; discover how to elevate your status in every B2B meeting.

Consult 202

More Trending

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How to reframe AI adoption to focus on outcomes, not tools

Martech

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Managing stress is crucial for any workplace. According to Vivian Health, over 52% of employees take stress-related absences. Stress also leads over half of the workforce to apply for or consider moving to new jobs. Your sales team is likely to feel the strainespecially since sales is listed in the top ten of Vivian Healths rankings of the most stressful industries.

Angle 90
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How to Improve B2B Sales Effectiveness: A Consultative Guide for Engaging Modern, Empowered Buyers

Iannarino

The universe of B2B sales is evolving at an alarming pace. It's no longer enough to rely on legacy approaches and outdated sales tactics. Today, more than ever, salespeople and sales leaders must adapt to survive and thrive in this dynamic environment.

B2B 165
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From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth

Sales Hacker

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. The early days and career beginnings In 2012, Martin Roth joined Levelset (formerly ZLien) as one of the earliest employees, a time when the company was a mere side business for its founder, S

GTM 84
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.

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Customers Can’t Tell You What They Need!

Partners in Excellence

I think since the first book on selling was ever written, we have internalized the discovery process. In this process, we focus on understanding the customer needs. We have endless lists, of questions to discover our customers needs. Most of these questions are biased to features and capabilities of our products. These need questions tend to focus on the solution, naturally.

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Smart AI Needs Smarter Data – How Data Governance Delivers Both

Salesforce

Agentforce and AI apps are revolutionizing how businesses operate. However, the rapid growth of data that comes with using AI brings a critical challenge: managing it responsibly.The solution? Data governance. Managing data securely and responsibly is now more important than ever. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust.

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Top SaaStr Content of the Week: Samsara CEO, GitHub’s CRO, David Sacks on SaaS, Do 1-on-1s Still Work?

SaaStr

Top Posts: #1. Should We Still Do 1-on-1s? 93% of You Say Yes #2. Has Quitting Culture Now Crossed Into Founder CEOs? #3. Webinars Almost Always Work. If You Really Commit. Start Next Week. #4. Carta: Pre-Seed to Series A Funding is Down -9% in 2024 #5. 5 Interesting Learnings from Twilio at $4.5 Billion in ARR Top Videos & Podcasts: #1. Samsaras Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder #2.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

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Metrics Don’t Produce Revenue!

Partners in Excellence

I continue to be stunned by the dashboards people show me. The variety of things we can track and measure is amazing. Add onto this, much of it is in real time. We no longer have to wait until the end of the week/month to get reports. I reflect back to the “old days,” imagine the stone ages of 10 years ago. Then, we might have had some pipeline reports and manually generated activity reports, and they were seldom in real time.

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Membrain’s Top Ten Most Popular Podcasts From 2024

Membrain

In The Art and Science of Complex Sales podcast , our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.

Consult 96
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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

Dear SaaStr: Why Is It So Easy For Entrepreneurs With Previous Success to Raise Funds From VCs for Their New Venture Despite Not Having Domain Expertise? Because, while risky and more expensive, betting on repeat founders works. It doesnt necessarily work better. But importantly, it does work. (And most things in venture dont really work.) The HubSpot co-founders, for example, had $100m exits the first time.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Making Sales Connections with Craft Beer feat. Kirk Richardson

Sales Gravy

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-

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AI adoption gap found between executives and entry-level marketers

Martech

The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a

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“They Responded To Our Outreach!!”

Partners in Excellence

As you know, I participate in 100s of pipeline and deal reviews every year. One of my standard queries focuses on pipeline quality. It seems like such a simple/obvious question, but you’d be amazed at the amount of “hand waving” and confused responses I get. “How do you know this is a real deal? How do you know this is qualified?

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Is SaaS Back? (TL;DR: It Sure Feels Like It)

SaaStr

Holy cow are some top SaaS stocks on a run. Not just Palantir: – Toast now worth $40B, up 118% this year – Samsara now worth $30B, up 79% this year – Monday now worth $14B, up 63% this year – HubSpot now worth $39B, up 39% this year – Shopify now worth $148B, up 55% this year pic.twitter.com/q1qP1nwr9r — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 4, 2024 So it was just 8 months ago we wrote “Is SaaS Dead?

Growth 98
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 88
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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. Domingos is CTO at Mitel, a half century-old Canadian communications business.

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“Cheat Codes….”

Partners in Excellence

Every morning while I’m having my first coffee, I take a quick look at LinkedIn. I limit myself to 3 swipes on my IPhone. There are two dominant classes of content (discounting the increasing ads). The first is “My story… ” These are either, “Here are the hardships I overcame… ” or “I’ve made millions of dollars each year… ” The other category are the “Cheat codes.” Cheat codes are presented by “experts,” c

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5 Interesting Learnings from Doximity at $550,000,000 in ARR

SaaStr

So one of the quiet SaaS leaders that has just crushed it in 2024 is Doximity: At $550m in ARR, it’s worth a cool $10.4 Billion (!) — or 20x ARR. And its stock it up a stunning +90% this year. What’s going on? A combination of: Growth re-accelerating. Doximity is growing 20% now, vs. 18% at $450m ARR. Insane profitability. 53% EBITDA.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Business Decision Making with Intention

The Advantexe Advisor

I believe there has been a major shift in the culture that drives and supports everyday business decision-making. The big old pile of nasty issues that have presented to business professionals during the past 5 years have included the pandemic, all of the geopolitical issues, the economic issues, the global warming issues, and the evolution of defining what is work has created a business environment where developing new skills and learning capabilities through traditional trial and error, curios

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Understanding customer entry and exit in event-based journeys

Martech

Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

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“I’m Trying To Think, But Nothing Happens….”

Partners in Excellence

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!” While we genuinely seek to help our sellers improve their performance, there seem to be unintended consequences to what we are doing.

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From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by SaaStr CEO and Founder Jason Lemkin

SaaStr

At the closing AMA of SaaStr Annual, SaaStr CEO and Founder, Jason Lemkin shared candid insights about what’s really happening in SaaS today. In this Ask Me Anything Part 1, Lemkin answers the questions: What does SaaStr Annual attendee data tell us about the state of SaaS? Is outbound sales dead? When sales slow how do you keep the team motivated and push through?

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.