Sat.Jun 05, 2021 - Fri.Jun 11, 2021

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The 25 Best Cold Email Subject Lines To Help You Stand Out

Veloxy

Email marketing might be an effective way to promote your business. But according to The Radicati Group, the average business person gets 115 emails a day, and that number is growing. In other words, if you want to make an impact, you’ve got to craft an email that stands out from everything else in your customer’s inbox. One way to do that is to use a subject line guaranteed to get a great open rate.

Launch 300
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5 Patterns To Interrupt In Prospecting Outreach

Tibor Shanto

By Tibor Shanto. One thing that great prospectors have in common, is an understanding that at first contact, we are an interruption. If your email, InMail or phone call is not scheduled, you are an interruption. You are about to cost them 23 minutes of productivity , like it or not. That initial interruption is never welcome, leading many sellers to want to “normalize” the conversation too quickly.

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Trending Sources

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Finding and Cultivating the Right Prospects for Your Business

Anthony Cole Training

Knowing how and where to reach our target persona will positively impact our ability to hunt, qualify, and discover potential new business.

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8-Year Old Houston Astros Fan Demonstrates a Huge Secret of Sales Success

Understanding the Sales Force

Walter and I attended a recent Boston Red Sox / Houston Astros game at Fenway Park. It was my first visit to Fenway Park since 2019 and it was exciting to see most of the seats filled. It was exciting to hear all of the fan noise that has been missing for so long but there was one fan in particular that I heard louder than all of the others. Starting in the fourth inning, Timmy, the eight-year-old Astros fan sitting next to me, didn't stop chatting with me for the remainder of the game.

Gaming 161
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What If We Started With A Blank Sheet Of Paper?

Partners in Excellence

Buying is changing profoundly. This impacts everything we do to try to engage our customers, creating value through their buying and usage journey. To effectively engage our prospects and customer, we have to rethink all our strategies and approaches in working with them. Somehow, our engagement strategies are less and less effective. Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls.

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The future of B2B selling is collaborative

Membrain

I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on “Identifying the New Post-Covid Frontline Sales Professional” with Dave Mattson of Sandler Training and Lisa Leitch of Teneo Results. I’ve included a link to the recording at the bottom of this article.

B2B 144

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

As we gear up for SaaStr Annual 2021 in the SF Bay Area , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size.

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How Value And Value Creation Evolves

Partners in Excellence

It’s imperative that we continue to evolve our thinking on value and value creation. Way back, in the old days, we created value for our customers by educating them about new products and solutions. The way customers learned about new things and how they might solve problems or addressed new opportunities was largely interactions with sales people.

Education 139
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How Oneflow Makes Contract Management Seamless in Membrain

Membrain

Remember when signing a contract meant printing multiple copies and sitting at a desk with the customer to put ink on paper? Today’s e-signing tools have simplified the process and made it possible to close even large, complex deals electronically.

Contract 131
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Common Email Writing Mistakes that Kill Your Sales

Predictable Revenue

Email marketing has enormous potential when it comes to promoting your products and services and increasing sales. When done properly, email marketing can turn leads into customers and boost your sales rates significantly. But, not everyone knows how to write professional and effective emails. Businesses and even marketing professionals tend to make some basic email writing mistakes that are killing their sales.

Promote 116
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

If a sales rep closed a deal, A customer success manager should take it over. Find a way to fund both, even with SMBs. — Jason BeKind Lemkin (@jasonlk) June 7, 2021. An open question around smaller customers is how do you staff up Customer Success for them — if at all. Many founders wrestle with the question of if they can really afford customer success professionals for their smaller customers.

Customers 137
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How Are You Helping Others Achieve Success?

Partners in Excellence

We are focused on our own success. Striving for success is key to how we grow, learn, develop and learn. Sometimes we fail. But our failures are important to our success. They help us learn, change, improve. As human beings we are driven to achieve. There’s a funny thing about success, we can’t be successful on our own. We are reliant on others in order to achieve success.

Customers 121
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Customer Insights to Transform Sales Conversations

Sales Hacker

We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers. But what are these insights that will transform the conversations salespeople have? Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good targe

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 107
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Interesting Learnings from Veeva at $2 Billion in ARR

SaaStr

Veeva Systems is a quieter SaaS enterprise giant that if you sell bigger deals, and/or do vertical SaaS, it’s worth learning more about. CEO Peter Gassner is truly of the most impressive founders I’ve personally met and you can take a look at our deep dive from SaaStr Annual 2017 here not long after they’d IPO’d: One of many remarkable things about Veeva: it burned about $3m on the way to IPO.

Growth 117
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They Want to Renegotiate…Now What? (Part 3 of 3)

Engage Selling

“What do I do when my long-time customer calls me and says they want to renegotiate a deal we’ve reached previously?” I get asked that a lot by sellers and business leaders…especially these days. But don’t blame the current environment! … Read More » The post They Want to Renegotiate…Now What? (Part 3 of 3) first appeared on The Sales Leader.

Customers 101
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How to Train Your HR Department to Hire Quality Sales Reps

Sales Hacker

There’s one thing recruiters are unanimous about. It’s that sales representatives are one of the toughest positions to hire for. Why? Here are just a few reasons: It isn’t an attractive job. The required skills aren’t taught in school. The demand for sales reps is one of the highest of any job. But you can train your HR team to overcome these hurdles.

Teamwork 106
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Find your enterprise CX North Star

Concentrix Catalyst

How do your customers currently perceive their interactions with your organization? And, once you’ve obtained this knowledge—how can you use it to improve your customer experience? I recently hosted a […]. The post Find your enterprise CX North Star appeared first on PK.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The 5 Simple Reasons So Many Companies Are Leaving the SF Bay Area

SaaStr

Q: Why are so many companies leaving Silicon Valley? It’s a combination of factors: We’ve all learned to work as distributed teams now. All of us. And what we’re learning is that not only do many employees want to work and live in cheaper parts of the U.S. (and the world), but a lot of them want to work somewhere warm. Many tech employees have moved somewhere warmer than the SF Bay Area.

Up-sell 114
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Business to Business? Or People to People?

David Meerman Scott

If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain. You are always marketing and selling to people.

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10 Essential Sales Metrics You Need to Track To Boost Growth

TaskDrive

Succeeding in sales can often come down to tracking the right sales metrics. Learn why sales metrics matter and which ones to track in this article. The post 10 Essential Sales Metrics You Need to Track To Boost Growth appeared first on TaskDrive.

Growth 98
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What is Direct Marketing?

Refreshing Solutions

The world of marketing is changing. Direct Marketing is becoming more and more popular as a way to reach your customers in the most effective manner possible. There are many benefits to using this marketing strategy, including reaching potential clients with minimal cost and without having to compete on price. However, you may not know how exactly to get started with direct marketing or what it entails.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The 7 Ways Prospects Choose One Vendor Over Another

SaaStr

There’s a basic set of criteria most buyers look for. And breaking them down also shows us where the openings are for new entrants: Most trusted brand. In the end, 80%+ of buyers are going to pick the most trusted or one of the most trusted brands in the space. This is not irrational. Most of us don’t have the time or often the skills to truly decided which vendor is best.

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Seamless Account Management

SalesPop

In my opinion, every sales organization and sales leader has had a very distinguished and legitimate request to achieve goals. This request involved elements, however, which have not always been available. Such elements included sales processes, and sales applications such as analytics, data mining, and many others that needed to fit together for a seamless data flow.

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The Psychological Safety, Diversity & Inclusion of Virtual Simulations

The Advantexe Advisor

It feels like we are coming to the end of something, at the same time we are on the doorstep of something new. The end is the end of pandemic living and the new is whatever version of blended work and learning is going to happen next. By September, many people will be “back” in their offices. But it will not be the same. As I scan the literature – and there is a lot of it to read – the prevailing data suggests: 80%-90% of organizations will have some sort of flexible work at home policy. 75% of

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Your Brief Guide to Using Goal Seek in Excel

Hubspot

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you're not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don't know how many people you need to attract.

Campaign 101
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem

SaaStr

The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” Sounds good. I started to dig in a bit to understand what this founder really meant though. At this rough stage ($20k-$80k or so MRR), usually most SaaS startups finally have a regular stream of leads — just not that many. 10 a month, 20, 100, whatever it is.

Sales 118
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A Tribute to Utah Jazz Great and NBA All-Star Mark Eaton

Sell Or Die

In episode 553 The Sell or Die Podcast, we are taking time to pay tribute to a dear friend of ours Mark Eaton, former NBA basketball player and All star. We are rebroadcasting our podcast episode with him. Please listen carefully to Mark’s wise words as he shares the four commitments to a winning team that he learned throughout his journey. Mark shares the amazing lessons and strategies he learned with us during his career.

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How to Take Control of Your Personal Finances

Sales Hacker

Are you tired of wondering where your money goes every month — and why everyone seems to have more of it than you do? You’re not alone. John Healy spent 15 years of his sales career in the same spot before making a dramatic shift. Now he and his wife have paid off student loans and tripled their net worth in 3 years. Join this session to go beyond the ‘hacks’.

Finance 83
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3 Ways to Leverage Brand Champions for Your Business

Hubspot

In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There's nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you're not in.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.