“Is it possible that what we’re selling is just priced too high?”
Many businesses struggle with their pricing models. Is it too high? Is it too low? Is our product line even worth what we’re asking consumers to pay?
Questions like these tend to pop up quite often. There’s a constant back and forth that goes on, often for years, inside the heads of high level executives and business owners. Especially when sales are down, there can be a natural tendency to cave in and drop your prices in an attempt to attract more clients and gain more sales.
If this sense of not knowing is all too familiar for you, I have a simple answer waiting for you right here.