Sat.Mar 16, 2019 - Fri.Mar 22, 2019

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A More Beautiful Question – Change

A Sales Guy

I absolutely love this. I talk about change in Gap Selling and how the discovery is critical to creating the gap. When you’re asking your buyers questions, your helping them look at things differently and are setting the stage for them to change. And that’s your job as a sales person. the brain finds ways to “reduce our mental workload” and one way is to accept without question (or even to just ignore) much of what is going on around us at anytime.

Up-sell 135
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5 steps to get sales enablement right

Membrain

The number of companies with a dedicated sales enablement function has increased from less than 20% to more than 60% in just a few years [1]. On average, organizations that invest in a dedicated sales enablement function improve sales results by 29%, according to a study by Vantage Point Performance.

Sales 122
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Changing The Questions

Partners in Excellence

We know questions are critical to our success as sales people. Sadly, we ask too few, choosing instead to pitch our products and solutions, hoping the customer has some interest in considering them, though we often don’t know why. Most modern selling programs talk about the importance of questions, but too often they focus on the wrong questions: Do you have funding for this project?

Pitch 117
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8 Successful Sales Pitch Examples and Why They Work

Sales Hacker

Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only 24.3% of 400 surveyed sales reps exceeded quotas last year, and that 61% consider selling harder than it was five years ago. Prospects expect sales pitches to be highly personalized, too. But with the rise of automation tools , sales is more of a “numbers game” than ever, so personalizing a pitch can seem like an impossible task.

Pitch 106
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A More Beautiful Question

A Sales Guy

Anything that forces people to have to think is not an easy sell, which highlights the challenge of questioning in our everyday lives. The post A More Beautiful Question appeared first on A Sales Guy.

Sell 119
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Why Is Managing Change So Hard? Here’s How Executives Can Succeed Every Time

Membrain

Change can be hard, but it’s often inevitable and necessary for companies to ensure future success. Companies budget significant amounts of money for training and consultants to help them improve employee skills and business processes. But is that enough?

Consult 107

More Trending

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Human-First Sales: What Does it Mean For the SDR Role?

InsightSquared

In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. The good news is that there’s no consensus on what works and what doesn’t work, since every director, manager, and SDR for that matter thinks that they have the secret sauce of connecting with prospects.

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The Ultimate List of Email Marketing Stats for 2019

Hubspot

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent , which is an astounding 3,800% ROI, making it one of the most effective options available.

B2C 101
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How To Recession Proof Your Business

Women Sales Pros

Yes it’s coming, whether you like or not, at some point this economy is going to shift. And depending on which economist you follow, it looks like the downturn will hit somewhere around end of 2020 beginning of 2021. Now before you put this article down because it’s beginning to sound like doomsday, know that a down shift in the economy is not necessarily a bad thing in fact it is a very normal thing.

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The Ideal Sales and Marketing Relationship for ABM Success

Heinz Marketing

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. Account Based Marketing (ABM) has been a hot topic in the B2B Marketing world within the past year or so. Companies are transitioning from casting a wide net to bring in as many leads as possible to targeting specific, key accounts that fit a predefined criteria. A little more background on ABM.

Sales 96
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Lucidchart Returns to Ramp 2019

InsightSquared

Lucidchart is thrilled to be returning as a platinum sponsor of the revenue ops event of the year, Ramp by Insightsquared ! Last year, VP of Sales Peter Chun led an interactive discussion with ops pros on the business, sales, and marketing sides of the house. We also spoke to many sales, ops, revenue, and marketing leaders who are looking for ways to see a more holistic picture of the accounts that reps are actively working.

Contact 94
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Google Ads vs. AdSense: We Break Down the Differences

Hubspot

When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads ’ inception. It’s called Google AdSense. Below, we’ll go over the main differences between Google Ads and AdSense, from whom they’re geared toward, how their bidding works, and how much money they can make and cost you.

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Is Leadership Really About Solving Problems?

Partners in Excellence

All of us, me included, often think a key aspect of leadership is about solving problems. Whatever the problem–a strategy problem, a market problem, a product problem, operational problems, sales/marketing problems, people problems…… We tend to think of ourselves as problem solvers. It’s that ability to solve problems that probably got us promotion after promotion in the first place.

Teamwork 100
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A day in the life of an SDR

CloserIQ

Most SDRs work hard all day, every day. But that’s not the same thing as working efficiently. With so much to do, it can be difficult to take a step back and evaluate whether you’re working smart in addition to working hard. The highest-performing SDRs follow a set routine that maximizes their productivity. Here’s a typical (and productive) day: MORNING.

Contact 94
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Avoid the sea of sameness, do your research!

ConversionXL

Have you looked at your competition? They probably are very similar to you and that’s not helping you make more money. In this episode, Peep discusses why research and building your brand is key to stand out against the sea of sameness. [This post contains video, click to play]. Subscribe to our YouTube Channel. The post Avoid the sea of sameness, do your research!

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The 5 Best Free Resume Builders We've Ever Discovered

Hubspot

A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to 'spruce it up a bit' for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort -- something content alone can't always convey. Fortunately, with the help of Zety, I was able to input Max's resume information, choose a template, and have Zety design the piece for me, within a sp

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How to Build Exceptional Sales Teams

SalesLoft

Three accomplished sales leaders joined SalesLoft’s CMO, Sydney Sloan , on stage at this year’s Rainmaker conference. Jim Steele , President & CRO Yext; Mark Roberge , Lecturer at Harvard Business School; and Alyssa Merwin , VP Sales Solutions N.A., LinkedIn discussed their lessons learned, pitfalls to avoid, and strategies for inspiring breakthrough performance.

Sales 91
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The Age of the $1 Billion+ Acquisition in SaaS Has Just Begun

SaaStr

When I started off as a SaaS founder, the #1 SaaS company’s market cap was … $2.6 billion. Yup, Salesforce was worth just a bit more than $2 billion. And their largest acquisition to date at the time was (drumroll, please) $15m. Fast forward to 2019. Twilio has just bought Sendgrid for $3 billion. SAP bought Qualtrics for $8 billion.

Growth 91
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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A Different Approach to Commission

Engage Selling

Financial compensation doesn’t have to be the only approach to commission. There’s another, perhaps more valuable approach which can further motivate your sales team to produce results. It’s time. Think about it.

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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

Hubspot

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out.

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6 Tips for Improving Your Sales Team’s Customer Service Skills

CloserIQ

One thing that nearly every sales team needs to prioritize is constantly improving their customer service skills. Of course, every team understands that its customer service is the voice and face for its clients. As such, inappropriate handling of clients isn’t acceptable as it can damage the reputation of a company. While small businesses expect to provide excellent customer service, only a handful of them train their workers to do the same.

Service 89
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The Power of Smart Differentiation in Sales

Understanding the Sales Force

In a previous article, I wrote about the one question that can help salespeople differentiate themselves from the competition. On the heels of that article, one interesting theme from the emails I received was the importance of differentiation. Some questioned whether I was exaggerating the importance of differentiation and I think that's a great topic for discussion!

Sales 84
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Your Sales Process Dovetail: Where Modern, Digital Prospecting Intersects With Core Sales Methodologies

SalesforLife

I’ve had two epiphanies lately. The first happened when I was recently preparing for a webinar I conducted with Ray Makela, CEO of Sales Readiness Group. We were getting our content ready, and it dawned on us how naturally what we do at Sales For Life, which is helping with modern digital prospecting, connects to some of the best global sales methodologies.

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The 6 Best Cold Emails Ever Sent – And Why They Worked

Sales Hacker

Cold email templates are a great way to learn the basics of email copywriting as you build your campaigns. But wouldn’t it be even better to learn from proven cold email success stories that drove everything from website backlinks to booked meetings, and more? To help get you started on the right path, I’ve rounded up six examples of the best cold emails marketers and salespeople have ever sent – as well as the factors that made them work.

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Growth doesn’t come copying your competitors

ConversionXL

Will copying market leaders best practices grow your business? NO! You must apply best practices, design, copy, etc that are suited for your business to get real results. In this episode, Peep discusses why you shouldn’t rip off companies like Amazon and expect growth in your business. [This post contains video, click to play]. Subscribe to our YouTube Channel.

Growth 80
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Why Your Cost of Sales Generally Doubles As You Scale

SaaStr

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, after she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to even close anything. But then, by trial-and-error, learning, and better training … eventually, the CEO gets the company to two trained, scaled sales reps that are pre

Quota 83
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Announcing Outreach + Dynamics 365

Outreach

Big news—four letters. MSFT. No, we didn’t just take a Myers-Briggs test (I’m an IFSP). MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company. We are proud to share that Outreach has partnered with Microsoft to deliver a deep product integration with Dynamics 365 for Sales!

Trust 82
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Key Account Management: The Ultimate Guide

Hubspot

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. But how do you protect those customers from the competitors who are no doubt courting them?

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How to Win More Competitive Deals with the CI Playbook

Sales Hacker

According to the 2019 State of Competitive Intelligence, companies who share competitive intelligence with their organization on a daily basis are 84% more likely to see an increase in revenue. So how can marketing and sales teams leverage CI to win more competitive deals? Join David Donlan, Chief Revenue Officer at Crayon, to learn how to leverage competitive intelligence into your sales & marketing playbook to help you win more deals at scale.

Sales 75
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What do you think makes a good SaaS pricing page?

SaaStr

A few thoughts at least: The stronger the brand, the more complex the pricing page can be. So yes, copy Salesforce, Twilio, Slack, and other iconic leaders. But bear in mind their brands make them a default choice. That means their prospects will be more patient with complex pricing. But your prospects may just move on if the pricing page makes it seem too … hard.

Price 82
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.