Force Management
MARCH 16, 2023
For the modern sales organization, certain technologies are universal in the age of Sales 2.0. We rely on CRMs and continuous learning platforms to increase the efficiency of our sales force and drive organizational outcomes. The recent economic downturn has most sales organizations looking for ways to achieve even greater cost efficiency and support revenue-driving activities.
Iannarino
MARCH 17, 2023
According to Linkedin , seventy-eight percent of the salespeople engaged in social selling are outselling their peers who are not.
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SaaStr
MARCH 13, 2023
So even after doing SaaS all this years, and being perhaps the biggest fan of SaaS sales and sales processes out there … I still struggle with the idea of cold calling. Personally, I never answer a cold call, and want at least my initial discovery to be done over email. But I’m not the average tech buyer, and you probably aren’t either. So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023?
Sales Hacker
MARCH 12, 2023
In sales, it’s only natural that we’re using email to set up calls, demos, and appointments. When I consult for my clients, tweaking their email copy is something we spend a ton of time on. Email subject lines are critical in order to ensure your message actually gets read. But the real gold? Email CTAs, aka, the call to action. What is an email call to action (CTA)?
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Salesforce
MARCH 13, 2023
As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. I can’t tell you how many times I’ve thought: I wish I could just listen to every call, without needing to listen to every call. Now, thanks to artificial intelligence (AI), it’s finally possible – all while saving hours of time every day, and never missing another key moment.
Iannarino
MARCH 16, 2023
The writer Kurt Vonnegut used to tell his students to "pity the reader." Vonnegut wanted his students to slow down and think of the poor soul who would have to endure their writing. The goal was to improve their writing. My first editor once told me that if someone could say something in 500 words, I could say it in 1,500 words. He was asking me to pity my readers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
MARCH 17, 2023
ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.
Martech
MARCH 17, 2023
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.
Iannarino
MARCH 14, 2023
When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about your competitors, especially those with a weak connection to anything resembling a moral code. But it is your obligation to identify your competitors and develop sales strategies that allow you to beat them in a contest for your ideal customers.
SaaStr
MARCH 14, 2023
Q: What are some common mistakes that investors make when evaluating potential startup investments (such as Seed or Series A)? A few I’ve made and watched others around me make: Invest in good traction with a pretty good but not great CEO. A so-so CEO with good traction usually … ends up not scaling to something all that big. The market changes, competition changes, etc., and the good-but-not-great CEO can’t keep up.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Search Engine Land
MARCH 15, 2023
Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Google’s last broad core update – the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
Iannarino
MARCH 12, 2023
There are several types of sales. Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). In B2B Sales , the customers are other businesses. All types share the common need to help the client acquire better results or buy something they need. But each type has a different ideal customer.
SaaStr
MARCH 16, 2023
A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. CEO hires 2 reps, in the beginning, each barely pays for themselves, but by months 4–6 they are able to close 3x or more of their total compensation. Once 2+ reps can do 3x-5x their comp, the model gets pretty efficient. Sometimes, a CEO enjoys outbound (or at least is decent at it) and hires 1-2 or more SDRs themself and directly manages them.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Search Engine Land
MARCH 17, 2023
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.
Iannarino
MARCH 15, 2023
The different types of sales include B2C (business to consumer), B2G (business to government), and B2B (business to business). According to the Bureau of Labor Statistics, as of May 2020, there were approximately 14.2 million sales and related occupations in the United States, including both B2B and B2C sales roles. It is estimated there are around 3 million B2B salespeople.
SalesProInsider
MARCH 16, 2023
Think about the last time that you read a non-business book or watched a new release movie. You probably made the decision to read or watch based on a book jacket cover, a movie trailer, or a friend’s recommendation. We make these decisions and invest hours of our time based on pointed, direct information. Yet when we get into situations where we’re selling our services, we overcomplicate, overwhelm, and create uncertainty for our prospects.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
SaaStr
MARCH 17, 2023
Ok get EXCITED for SaaStr Europa 2023 , this time in London! We’ll looking forward to hosting 4,000 SaaS founders, execs and VCs in hip East London at Tobacco Docks across 2 packed days, 6-7 June. About 70% of our sponsorships are sold out, but we’ve got some good stuff left! 1 Super Gold 3 Gold 1 Platinum And some really, really good ancillary and related sponsorships are left: Registration (this is a good one — do this) Braindates and Mentorship (this is a good one) Coffee C
Search Engine Land
MARCH 17, 2023
Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support.
Iannarino
MARCH 13, 2023
In The Lost Art of Closing: Winning the 10 Commitments That Drive Sales , you will find one of the most powerful sales strategies for acquiring a first meeting with a prospective client. That strategy is the Trading Value Rule , which states that your cold call request for a meeting must include the value you intend to create for your client in the meeting.
Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
SaaStr
MARCH 11, 2023
Recently caught up with a great founder coming up on $40m ARR, but it had been a slog They raised a round at $100m valuation years back but weren’t about to raise again Their #1 competitor raised at $2.1B. And is just a smidge bigger today. Which would you rather be? — Jason Be Kind Lemkin (@jasonlk) March 6, 2023 So VCs have a lot of “-isms” that simplify a lot of complex things, as many -isms do.
Search Engine Land
MARCH 17, 2023
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand.
Iannarino
MARCH 11, 2023
Forty percent of people respond better to visual information than plain text.
Heinz Marketing
MARCH 17, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook,
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
SaaStr
MARCH 15, 2023
So at Team SaaStr, we flag certain startups as “hero companies” The ones founders really look up to, and especially want to learn from. We try to get as many of their founders and CROs and CMOs to speak at our events as possible. One of the top ones is GitLab. Whether you use GitLab or not to build and manage your software, you’ve at least looked at it and learned from them.
Search Engine Land
MARCH 13, 2023
Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next : “E-A-T is a template for how we rate an individual site.
Membrain
MARCH 12, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Morne Smit , certified leverage sales coach and Founder at Emerse.
Sales Pop!
MARCH 17, 2023
Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. What is Sales Enablement?
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.
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