Sat.Feb 04, 2023 - Fri.Feb 10, 2023

article thumbnail

How B2B Sales Leaders Build Positive Sales Accountability

Iannarino

All sales organizations are pursuing their sales goals during a difficult time, as buyers expect more from their providers. Reaching high levels of success starts with accountability. Salespeople have more freedom over their time than people in most other business roles, so it's important that they be accountable for certain outcomes within an allotted time frame.

B2B 297
article thumbnail

Is Outbound Dying?

Partners in Excellence

I’m breaking into a nervous sweat just writing the title to this post. As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. How do we incite customers to change when they don’t recognize they may need to change? How do we drive sufficient levels of demand to achieve our goals?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

#4: Relationships | Tony's 5 Key Takeaways from 30 Years in Business

Anthony Cole Training

Recently, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Here's #4: Relationships.

Sales 156
article thumbnail

How to Feel Better about Prospect Follow-Up

SalesProInsider

What’s your mindset around follow-up efforts for reconnecting with prospects who have stopped responding? What about those who haven’t followed through on the actions that they said they would? Do you get into a mindset of negativity? Do you feel frustrated that you must keep chasing them? Annoyed that you’re the one who’s constantly following up and checking in with them when they’re not doing what they said they would?

Follow-up 132
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Warwick Brown for a deep discussion about key account management.

article thumbnail

How to Create a Sales Training Program That Wins Deals

Iannarino

If ever there was a time to train salespeople, that time is now. The sales model we describe as the legacy approach repels potential customers. Many salespeople have a first meeting without securing a second one. This is evidence that the decision-maker found the salesperson lacking. They failed the audition.

Sales 290

More Trending

article thumbnail

How to use AI and machine learning to personalize and optimize campaigns

Martech

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,

Campaign 144
article thumbnail

Can Customers Be JOLTed Past Their Fear of Making a Mistake?

Membrain

I recently finished reading the latest book out of Ted McKenna and Matthew Dixon (one of the authors of The Challenger Sale and The Challenger Customer ), The JOLT Effect. It provides a useful lens through which to think about, and overcome, buyer resistance to making a decision.

Customers 131
article thumbnail

What’s the Best Sales Leadership Framework? 3 Elements to Compare

Iannarino

No respectable contractor would start construction on a building without first having a blueprint. Your sales leadership framework is similar to a blueprint: It will dictate how you build your team and create the foundation for how your team works together.

article thumbnail

“Just The Facts, Ma’am…”

Partners in Excellence

If you search the streaming services, you can find a classic 1950’s Police TV Series entitled “Dragnet.” It was a big show in the 1950s, the leading protagonist was Sergeant Joe Friday, played by Jack Webb. Sergeant Joe Friday was a very straight laced detective famous for his investigative technique. In virtually every episode, he drove witness recollections with the phrase, “Just the fact, Ma’am.” Sergeant Friday wasn’t interested in any of the periphe

Technique 124
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

This is What Would Happen if Bob Got Promoted to Sales Manager

Understanding the Sales Force

For those of you who are familiar with my series of articles about Bob - the worst salesperson ever - you can catch up by enjoying, laughing, and making fun of him here. 12 of the articles that show up on that page are about Bob! Today, I reviewed the worst OMG evaluation of a sales manager that I have ever seen. It was literally the worst because he was in the 1 percentile, meaning that 99% of all sales managers are stronger than he is.

Promote 118
article thumbnail

Salesforce Ventures: Only 150 Private SaaS Companies Have Hit $100,000,000 in ARR

SaaStr

In the latest SaaStr Workshop Wednesday (sign up for FREE here ), Jessica Bartos of Salesforce Ventures did a great deep dive on the state of SaaS and venture in 2013. The full session is below and it’s a great watch. One metric stood out to me I hadn’t seen presented before: just how many private SaaS companies (i.e., startups) have crossed $100,000,000.

article thumbnail

A Simple Rule to Ensure Integrity in Your B2B Sales Pipeline

Iannarino

Sales leaders and sales managers spend a lot of their time worrying about new opportunities. To ensure they have enough, many set an objective for each salesperson to have 300 percent of their goal in the pipeline. At the same time, they claim to want their sales pipeline to have integrity. One of the challenges with this approach to sales is that it doesn’t address the real issue: low sales effectiveness.

Pipeline 279
article thumbnail

How ChatGPT is set to change marketing technology

Martech

We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Google reiterates guidance on AI-generated content – write content for people

Search Engine Land

With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Google’s take. Google wrote , “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to

Trust 110
article thumbnail

5 Interesting Learnings from Cvent at $650,000,000 in ARR

SaaStr

So everyone knows Salesforce, founded in 1999, originally to manage your salesforce. But there’s another SaaS leader that almost everyone in B2B software also uses also founded in 1999 — to manage their events. Cvent. It’s still around, too. A lot of it is a bit old, and hard to use, and expensive. But after taking a hit from lockdown, it bounced back, IPO’d for the second time via a SPAC, and today is at $650,000,000 in ARR, growing 20%, with a health 21% EBITDA margi

article thumbnail

Effective Selling and the Art of B2B Competitive Displacement

Iannarino

There are some sales organizations that sell to companies that are seeking to change providers. In these cases, the B2B buyer has already decided to remove their existing provider and starts taking calls from different salespeople. These companies agree to meet with two or three sales reps to explore their options. This process works like most other sales, but there is another sales strategy in which a salesperson approaches companies that are not actively looking to replace their provider.

B2B 277
article thumbnail

Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

The Keys to Leading a Multi-Generational Sales Team

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount (People Follow You) sits down with Leigh Cantrell and Rob Matura who are Regional Vice Presidents at Cigna to discuss the keys to leading multi-generational sales teams. It's a fascinating conversation in which you'll learn about the challenges and rewards of building sales teams from diverse age groups.

Teamwork 103
article thumbnail

Dear SaaStr: Do CEOs of Successful SaaS Startups Ever Have Any Free/Down Time?

SaaStr

Dear SaaStr: Do CEOs of Successful SaaS Startups Ever Have Any Free/Down Time? As CEO I’ve had as much free / down time as any exec on my team, possibly more: I always took my vacations Once I had great VPs, I didn’t even worry much about work on vacations I intentionally didn’t come into the office (when we all had offices) on any weekends I would often wait for the last one in the office to leave, but always leave with them I’d make sure there was no guilt finishing the normal day at 6 or when

109
109
article thumbnail

The Ultimate Sales Presentation Outline To Close More Deals

Iannarino

A small hole can sink a big ship. Even the smallest crack can let in water; before you know it, you’ll be sinking faster and faster. The same is true of an ineffective sales presentation. If your presentation isn't airtight, you'll soon find your prospect poking at loopholes and raising objections. Before you know it, your prospect has abandoned ship (and your sales funnel ) and your sale is a wreck on the ocean floor.

article thumbnail

4 steps to becoming a more strategic marketer in 2023

Martech

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Twitter Blue subscribers can now Tweet 4,000 characters

Search Engine Land

Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself? we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that. so we're introducing longer Tweets! you're gonna want to check this out. tap this … [link] — Twitter Blue (@TwitterBlue) February 8, 2023 Twitter Blue only.

article thumbnail

Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With?

SaaStr

Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? 75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research.

Negotiate 106
article thumbnail

3 Ways Generative AI Will Reshape Customer Service

Salesforce

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load. After an agent closes a case, she may enter case notes, but these notes can get lost in the ether and other agents may end up problem-solving similar issues from scratch, not knowing th

Service 98
article thumbnail

What Great SDR Follow-Up Looks Like

Predictable Revenue

Michael Tuso joins the Predictable Revenue podcast to discuss what great sales development follow-up looks like and tips for better SDR prospecting. The post What Great SDR Follow-Up Looks Like appeared first on Predictable Revenue.

article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

article thumbnail

Conductor acquires Searchmetrics in big enterprise SEO merger

Search Engine Land

Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King. I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees.

Legal 109
article thumbnail

Braindates Are Open for SaaStr APAC 2023!

SaaStr

1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. If you haven’t already, sign up here for tickets before we sell out. And we’re excited to share that the SaaStr APAC Braindates platform is now open. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa.

GTM 104
article thumbnail

The 8 Metrics That Matter in Field Service – How You Can Improve Them

Salesforce

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. We’ve outlined simple fixes and capabilities that can help you achieve positive field service results and see faster time to value.

Service 98
article thumbnail

Unlocking the Potential of AI for Use with Your Own Content

David Meerman Scott

Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.

96
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.