ConversionXL
JUNE 27, 2016
For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” [Tweet It!]. Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Hubspot
JUNE 28, 2016
As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.
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The Sales Hunter
JUNE 28, 2016
Social media is powerful. No doubt about that, but what it can also do is suck up your time so fast you suddenly find yourself with not only no sales, but also no leads. Here are 10 things you can do to leverage social media, and best of all, once they’re set up they […].
A Sales Guy
JULY 1, 2016
I did this podcast last week with Jon Ekstrom. He’s a fantastic interviewer. I really liked this interview. He pulled some good personal stuff out of me. I go off on a couple of rants. I really enjoyed doing this podcast. [link]. I think you guys will like this. It’s a great, casual conversation about sales, business norms, expectations, authenticity and more.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Engage Selling
JUNE 30, 2016
There is a specific group of individuals and businesses out there that are actually your best and fastest way to make more sales. You won’t find them by knocking on doors or during your regular prospecting routines and practices.
Hubspot
JUNE 27, 2016
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Understanding the Sales Force
JUNE 28, 2016
I've written dozens of articles on Sales Process an you can read many of them right here. If you pay attention, you can even see how my thinking has changed over the last 10 years. While I have never wavered on the importance of sales process, I have modified my thinking on why it's so important, what it must consist of, how it should work, and how it should be integrated into CRM.
SalesLoft
JUNE 28, 2016
It’s finally here: the one year anniversary of SDR TV’s most popular video series — Sales Tips! . The past year has been a wild ride here at Salesloft, what with product changes, team growth, and the addition of so many more thought-leaders to the sales development community. The Sales Tip video series was born as a result of this growing community.
Hubspot
JUNE 28, 2016
A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. And while we may think about this stuff from time to time -- and maybe even sheepishly practice holding those conversations in the car on the way to work -- I don't think we often verbalize our thoughts on where we want our career paths to go (presuming
Score More Sales
JUNE 30, 2016
There are dozens of distractions going on during the summer months when you are in a sales or sales leadership role. You know how difficult it can be to keep your sales focus by doing enough of the right activities to build the opportunities that turn into deals.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
JUNE 27, 2016
I finished reading Game 7 - Ron Darling's book on the final game of the 1986 World Series , and I'm half way through Shoe Dog - Nike creator Phil Knight's memoir. They're similar books because each devotes so much ink and analysis as to how their own thinking and beliefs - both positive and negative - shaped their actions and outcomes. Read them and imagine sales instead of baseball and entrepreneurship, and both books will help shape the ideal thought process to support selling!
SalesLoft
JUNE 27, 2016
This week is the one year anniversary of SDR TV’s most popular video series, Sales Tips! We’re celebrating with recap playlists like how to craft personalized sales emails and the best ways to supercharge sales calls. And to close out the playlist celebration before tomorrow’s can’t-miss blooper reel , we’ve compiled a playlist featuring none other than the fearless AE leader, closer extraordinaire, and (M) VP of Sales Tips — DG!
Engage Selling
JUNE 30, 2016
Many sales professionals associate summer with a drop in sales. It doesn’t have to be that way. Want to drastically increase sales in your organization? Pick up your copy of Nonstop Sales Boom.
Pointclear
JUNE 28, 2016
I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Partners in Excellence
JUNE 28, 2016
There is no doubt the performance planning and review process in most organizations is broken. Too often, it’s a meaningless annual exercise of managers and their people filling out forms, having “the conversation” then going back to their real work. Too often, the review process has become completely detached from how managers work with their people on a day to day basis.
The Sales Hunter
JUNE 26, 2016
Last week we talked about celebrating the first half of the year! Now I want to challenge you to be bold about your goals in the second half of the year. Yes, up the ante on your goals as you look to finish this year strong. You have it in you to set a […].
Hubspot
JUNE 28, 2016
Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths! 1) “Content creation is inbound marketing.”.
Sell Or Die
JUNE 29, 2016
Live in-studio, 2015 NASCAR track champion and driver of the #54 Toyota Racing Camry in the NASCAR K&N Pro Series West, Julia Landauer joins us to discuss how she helped get her racing team in prime position by providing value to clients and launching a successful speaking career. PLUS.selling sports is selling fun. Vice President of Ticket Sales for the NBA's Charlotte Hornets stopped by the studio to discuss selling entertainment and what challenges he sees in his young sales staff and how
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Partners in Excellence
JUNE 25, 2016
A few updates you may find interesting to peruse over the weekend. What I’m Learning: I’m in the middle of an outstanding course entitled: Model Thinking on Coursera. It’s taught by Scott Page of the University of Michigan. It’s a fascinating course. I think every sales professional should look at courses on models and systems thinking.
Sales Gravy
JUNE 29, 2016
If you are not using social media or you are spending too much time using it, here are 10 ways to make social media more effective and efficient for you.
Hubspot
JUNE 28, 2016
When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association , workers typically fail to take even five vacation days a year. But you're not doing yourself any favors by riding out the wave at work.
Engage Selling
JUNE 27, 2016
Last week I was observing the geese in Alan Weiss’s pond.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
ConversionXL
JUNE 28, 2016
Developing organizational trust in your process and results is the most critical piece in the optimization process. An organization that has been burnt by broken tests or disillusioned by a trough of losing tests won’t be able to maintain enthusiasm for its testing program. And a culture of experimentation is important, not only for your job security, but for the effectiveness of your testing program.
Partners in Excellence
JUNE 27, 2016
SaaS has become all the rage of businesses these days. Of course it’s attractive when we see the number of SaaS unicorns or when we read of the high growth rates of SaaS companies (though a 100% growth rate of a young $1M SaaS company is very different than the 5% growth rate of a $1B company.) But there’s a lot of sex and sizzle behind these business models, with everyone wanting to jump on board–giving rise to Everything as a Service.
Hubspot
JUNE 30, 2016
What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. How do you create a customer retention strategy that keeps your current customers engaged?
Hubspot
JUNE 30, 2016
When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
JUNE 30, 2016
As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”.
Hubspot
JUNE 27, 2016
Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels.
Hubspot
JUNE 27, 2016
Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet? When this happens, some people even begin to imagine outlandish reasons why the prospect has failed to respond, such as a month-long vacation (she forgot to tell yo
Hubspot
JUNE 28, 2016
In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. In the end, that usually means you aren't communicating your value well, or strongly, enough.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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