Whatever It Takes In Sales
Iannarino
JUNE 24, 2021
The Gist: Advice to “do whatever it takes to win the deal” is presented without the necessary guardrails. When what you’re doing isn’t working, you need to change your approach. Do all the things that are necessary for you to succeed, without violating your values. “Do whatever it takes” sounds like a good way to succeed in sales , until you recognize that there are no constraints or guardrails.
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