A Sales Guy
MAY 30, 2016
If you’re selling your product, STOP ! It’s not what your customers want. Do you know what you’re selling? Let me give you a hint. It’s not the product your company makes and it’s not whatever services they offer. You’re not selling some cool feature. You’re not selling how inexpensive it is. You’re not selling the convenience of your product.
Hubspot
MAY 31, 2016
There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades. With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features.
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Understanding the Sales Force
JUNE 3, 2016
I've been trying very hard to find the time to write this article. I always have plenty of material but I just couldn't wait to write this particular article, and I've been waiting for nearly 24 hours since the idea was triggered by an email. 24 hours may not seem like a lot of time, but for me, once I decide to do something, I want to do it right then.
The Sales Hunter
MAY 31, 2016
The short answer to this question is, “No!” I say “no,” because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. I’ve had the unique opportunity to sit at both desks over the years, holding key Marketing and Sales […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
A Sales Guy
JUNE 3, 2016
via GIPHY. We all have the best intentions. I have to believe that. It keeps me sane. However, in spite of our intentions, we have a tendency to say and believe things about ourselves that just aren’t true. We say we’re committed to our job, but we haven’t done anything to improve our ability to get better at it in years. We say we’re health conscious, but rarely work out and eat like s**t most of the time.
ConversionXL
JUNE 3, 2016
Analytics is a field that moves fast. Most changes have happened as a result of the transition from PC computing to mobile. Mobile is still a new space for analytics. Things are happening quickly, and everyone’s looking for the newer, better, and faster solution. At Amplitude , we’ve now been analyzing data non-stop for four years. We want to share four of the themes that we’ve seen emerge over our time helping companies with analytics.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesLoft
JUNE 2, 2016
Sales development training is a continuous process , and a few weeks ago, our Sales Development Reps and Account Executives got up close and personal with one of the best sales trainer in the industry, John Barrows. John is sales trainer to the world’s leading tech companies. Through his extensive experience and the lessons learned throughout his years in the brutal, unforgiving world of sales, John’s goal is to provide the sales development training that’s been historically lacking in the SDR c
The Sales Hunter
JUNE 3, 2016
Welcome to the Executive Sales Leader Briefing, a new blog series I am doing every Friday. If you want to receive the Executive Sales Leader Briefing in text form in an email early Friday morning before it is published on the website, go to this page to sign up or complete the below information: Think […].
Engage Selling
MAY 31, 2016
It’s frustrating. When you see a sales rep struggling month after month, and missing target after target, it’s enough to make any sales leader uneasy. The problem is most leaders handle poor performers the wrong way.
Score More Sales
JUNE 2, 2016
With Summer unofficially starting here in the U.S. (Memorial Day weekend) comes the opportunity for you to defy the odds on your sales team and make it the most productive 3 months ever. Yep, you got that right. Create your own “Summer Olympics” for your career. You have 3 perfect months – 90ish days – to get small projects done.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SalesLoft
JUNE 1, 2016
The sales brush-off is a common problem every Sales Development Rep faces on the daily. SDRs need to become dialing machines in order to hit their monthly quota, but when they’re constantly hit by objections, delays, or other sales brush-off comments, hitting that number becomes harder and harder. We want to ensure that you, the SDR, don’t lose confidence after being brushed off by a prospect.
Partners in Excellence
JUNE 1, 2016
I get emails everyday from people seeking answers. Likewise, I read dozens of articles from people purporting to have the answers. The questions cover hundreds of areas: How do I get a person to answer the phone? How do I get a meeting? How do I differentiate my solutions from the competition? What’s my/our value proposition? How do I make sure I’m dealing with the right decisionmaker?
Engage Selling
JUNE 3, 2016
I’ve noticed a real difference between how top performers and poor performers treat their buyers. I discuss the distinction between the two in this week’s video sales tip! Want to drastically increase sales in your organization?
The Sales Hunter
MAY 30, 2016
Summer is nearly here, which means you need to be filling up your calendar with calls! That’s right! Summer is a busy time with many people going on vacation, so you MUST be proactive in booking your summer sales calls. Don’t wait until mid June or later. Do it now. Before you know it, […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesLoft
MAY 31, 2016
Sales pods are the key to scalable structure within many successful SaaS sales organizations. And in the first month of running a sales pod, we’ve learned a lot of lessons. But to truly see the benefits of setting up sales pods, you first need to understand the journey it takes for an organization to determine the goals, needs, and actions required to reach that level of scalability.
Hubspot
JUNE 3, 2016
How far will technology advance in the next 20 years? That's kind of a difficult question to wrap your head around, isn't it? Of course, that hasn't prevented people from offering up their own (sometimes bombastic) claims for what the future will hold. From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come.
Engage Selling
JUNE 2, 2016
Your prospects have to know, like and trust you to buy…right? For years, this was indeed the case. However, times have changed.
Sell Or Die
JUNE 1, 2016
Should you risk it all for sales? Pamela Barsky risked everything to pursue her retail sales dreams, now her products are flying off the shelf in one of the toughest retails markets in the world.New York City. She'll tell us her strategies for sales success. PLUS, author David Avrin stops by the studio and discusses his new book Visibility Marketing and the secrets to rising above the noise in your market.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
ConversionXL
MAY 31, 2016
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion rates. Mobile traffic is essentially being wasted, and it gets worse, because every day, the percentage of online traffic coming from mobile increases.
Hubspot
JUNE 3, 2016
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relatio
Partners in Excellence
MAY 31, 2016
I want to have a heart to heart with Sales Managers/Executives. Sales people and others can listen in if you want. We need to have a serious discussion about your performance. Yeah, I know we always tend to talk about the performance of our people, but we need to focus on your own performance. After all, the data on sales management turnover is pretty disturbing—the average longevity in the job is 20 months.
Hubspot
JUNE 3, 2016
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
MAY 30, 2016
In today’s world, everything needs to be faster, easier, and free to get our attention. I sometimes wonder how anyone got anything done in the days before the internet. While on one hand it’s a little scary to realise how much we depend on digital apps to run a business, on the other hand, it also makes our lives a whole lot easier. Just take a scroll through Google's Apps Marketplace.
Hubspot
JUNE 2, 2016
For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story. So before we dive into anything technical, let's start with a quick deconstruction.
Hubspot
JUNE 2, 2016
Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance. While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.
Hubspot
MAY 30, 2016
Very meta, we know. When it comes to SlideShare marketing, there's no better feeling than seeing your prized presentation featured on the SlideShare homepage. In addition to giving a boost to your self-esteem, landing a presentation on the first page of SlideShare will give your performance metrics a boost. With 70 million people checking out the SlideShare website monthly, it's no surprise that nabbing one of those coveted "featured" spots has the potential to send your presentation's views, li
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
JUNE 1, 2016
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.
Hubspot
MAY 30, 2016
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection.
Hubspot
JUNE 1, 2016
Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products.
Hubspot
JUNE 2, 2016
The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support. With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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