Sat.Oct 21, 2017 - Fri.Oct 27, 2017

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).

B2B 156
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Sales and Super Mario

Anthony Cole Training

Last week, my fiancé and I were gifted a new Super Nintendo Classic with all the originals preloaded- Donkey Kong Country, Street Fighter, Zelda and of course, Super Mario World. Now I realize only a certain group reading this will know the exact system I am referring to but my theory still applies to Atari lovers, Gameboy enthusiasts and even those of you who know nothing about gaming and gaming consoles.

Gaming 122
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Trending Sources

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The 30+ Most Desirable Sales Skills & Traits You MUST Develop To Become An Unstoppable Rep

Sales Hacker

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? We’ve done our research and compiled the top 30 sales skills you need to master if you want to achieve complete sales enlightenment.

Negotiate 102
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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges -- technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? Remote meetings are becoming increasingly commonplace.

Meeting 101
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The 5 Biggest Differences Between Top and Bottom B2B Sales Performers

Adaptive Business Services

Have you ever wondered why there seems to be such a large gap between the top sales performers and the bottom ones? Why do some sales reps hit their quotas effortlessly while others struggle and lag behind? Being good at sales is a skill. It takes discipline, hard work and often natural talent. Some people are just born good salespeople, while others need to work at it.

B2B 91
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5 reasons you should dump your old CRM

Membrain

More and more organizations are coming to terms with the fact that traditional CRM has simply not lived up to its promises. Touted as a powerful sales performance tool, in many organizations it has turned out to be an unwieldy tracking and reporting tool, a glorified Rolodex that salespeople resent while sales managers wrangle to get them to use it at all.

CRM 85

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The Ultimate Guide to Sales Qualification

Hubspot

One of the most important conversations salespeople have with their prospects is the discovery call. Here lies the proverbial fork in the road for you and your prospect. Either they’re a good fit for your product or service and you can move forward with the relationship, or it’s time to part ways. But it’s not always immediately obvious which path to take.

Sales 100
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When Should I Discount to Close a Deal?

The Sales Hunter

Let’s face it — there’s not one salesperson who has not struggled with this issue. You’re thinking, “If I just discount the price, I will be able to close the deal.” Does this hit home with you? I suspect it does, as it’s one of the most common issues thrown at me when I’m speaking […].

Closing 73
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How I Booked 26 Qualified Sales Meetings in One Week Using Only Cold Email

SalesFolk

A couple years ago, I took a job as a sales development representative (SDR) at TechValidate Software, a division of SurveyMonkey. I worked on a team of recent UC Berkeley and Stanford grads, all of whom were and still are amazingly gifted at selling, and who will doubtless become pinnacle sales leaders in Silicon Valley. Sounds great, right? Sort of.

Meeting 73
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7 Sales Influencers to Follow on Twitter at Dreamforce 2017

InsightSquared

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. To help you stay up-to-date on the latest sales intelligence, sales operations and sales leadership discussions happening during the conference, we curated a list of seven influencers you should follow on Twitter, and included their speaking sessions. . 1.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The 4 Types of Business Etiquette

Hubspot

The first time I went to dinner with a business partner, I was terrified. What if I accidentally brought up a sensitive subject or committed a faux pas? What if it was hard to eat my meal gracefully? What if I made too much eye contact -- or equally bad, too little? Fortunately, the dinner went well. Now that I attended several professional dinners per year, I stay up-to-date with the types of business etiquette and professional norms.

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Sales Motivation Video: End-of-the-Year Sales Strategies

The Sales Hunter

It’s 4th quarter, which means you need to be extra diligent in spending your time wisely. Who are you spending time with? Make sure you are focusing on the prospects and customers who have the greatest likelihood to pay out this year. Now is the time to keep your foot on the accelerator and not […].

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Emotion is Not the Enemy: 7 Ways to Use Emotion to Your Advantage in Sales Negotiations

RAIN Group

It's common advice to minimize emotions in a negotiation. For example, the reading line of the article "Emotion: The 'Enemy' of Negotiation" is "To succeed in negotiation, says one Wharton expert, one must take emotion out of the equation.". We disagree. Emotions are primary drivers of decision making in buying, and primary drivers in negotiation outcomes.

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We Claim To Be Data Driven, Yet We Ignore The Data

Partners in Excellence

Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of what I see in the practice of sales and marketing. We are surrounded by data about what drives sales and marketing effectiveness. Hundreds of market research reports, done by thoughtful researchers provide stunningly depressing news about sales and marketing performance.

Quota 68
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Ways to Improve Your Talk Track Immediately

Hubspot

Every salesperson has a go-to spiel for when someone asks who you are and what you do. You might call it a talk track, elevator pitch, or script -- but you’ve got one. Many salespeople launch into a 30-second diatribe on what their company does, why it’s important, and why they’d love to tell you more. Don’t be that rep. Inevitably, they’ll start rambling.

Pitch 80
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Revisiting the Buyers Journey

Membrain

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

B2B 59
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Effectiveness Vs. Efficiency: How Sales Leadership Can Optimize Team Performance [Roundup]

SalesforLife

Welcome to your weekly roundup for Oct -27. In this week's roundup, we've gathered insights from several different articles around one topic: optimizing your sales team's performance. In this installment, you'll learn how sales coaching can optimize your team's prospecting efforts, four opporunities sales enablement can help with your sales force and what skills are necessary for a top performing sales rep.

Sales 59
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Seriously slammed? Some ideas to help you out.

Jill Konrath

I'm not typically an eavesdropper. Normally I mind my own business when I'm out to eat. But Friday morning, while having a veggie omelet for breakfast at George's Restaurant, my ears suddenly perked up when the guy at the table next to me said, "I'm seriously slammed.".

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The 6 Key Marketing Metrics Your CEO Actually Cares About

Hubspot

Gone are the days of the CMO who isn't fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line -- especially when 80% of CEOs don't trust the efforts of their marketing teams.

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Is Social Selling Missing The Digital Revolution?

Partners in Excellence

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. I can imagine conversations like: Sales person: “We can now light up our displays at shows, so people can really see our products and how cool they are.

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Using Social Selling To Connect the Dots with Job Hops

SalesforLife

One of the traits that I pride myself on is the ability to use social media as my own personal game of Sherlock Holmes. Who knows who, where did they work, when were they there, do they know someone at my company, have they purchased us before, what role are they in – all these questions revolve through my mind as I read articles, updates and comments on LinkedIn.

Sell 56
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How to Avoid Four Common Sales Operations System Traps

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In my recent blog post, “The Three Levers of Sales Operations” I discussed the three strings sales operators can tug and influence to get results: Systems, Training and Management. In this post I’ll detail some of the common traps to avoid when using the Systems Lever. A systems issue can come in a few forms ranging from large scale projects to smaller one-off tasks.

Sales 54
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Tell if Your Facebook Campaign Was Actually Worth It

Hubspot

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. After all, Facebook is a no-brainer for marketers.

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Stand Up and Stand Out! 12 Ways to Get Your Prospects to Call You Back

Engage Selling

No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back.

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What Good Sales Leaders Need To Sell Change: Common Pitfalls (1/2)

SalesforLife

People resist change, whether it's internal change or with buyers. This isn't because people don't want to change. It starts with a more complex understanding how change will happen and what the result will be.

Sell 55
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Dumbing Down The Sales Organization

Partners in Excellence

Over the past several months, I’ve been on a bit of a rampage on sales and marketing automation tools. Some of my friends in those companies might be thinking, “What’s gotten into you Dave? Why are you turning your back on us?” Others of you may think I’m from the stone ages, and should just crawl back into some cave and be quiet.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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7 Books That Will Help You Develop More Empathy

Hubspot

When Brian McGrory, Editor-in-Chief of The Boston Globe , gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor. At night, Brian would answer emails before bed, and it became a daily routine for a few years. He enjoyed his nightly ritual. But when he pictured a young reporter seeing one of his emails at 11 PM, it irked him.

Product 74
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Simplify and Increase Your Win Rate! | Sales Strategies

Engage Selling

Nothing kills a proposal faster than when you add so much value and so many extra benefits that the client says, ” Hey, I don’t need this much. This will be too expensive. This company doesn’t understand my needs.

Clients 49
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The Definitive Guide To Spark Sales Conversations With Content [Ebook]

SalesforLife

Content has quickly become one of the most effective ways for companies to attract, educate and sell to buyers. According to Forrester, 82% of buyers viewed at least 5 pieces of content from the winning vendor.

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The “Why” of What You Do Each Day

The Sales Hunter

I’ve written before about the need to know why you sell. In my own life, my sales performance changed dramatically when I realized why I was in sales, and that was to help others see and achieve what they didn’t think was possible. Take a moment and let the last sentence sink in, and ask […].

Sell 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.