Sat.Mar 14, 2020 - Fri.Mar 20, 2020

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How to Move Forward and Increase Sales During Uncertain Times

Anthony Cole Training

In this blog post, we pray for the health and safety of those at risk or sick during this time in human history.

Sales 233
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How to Turn a Field Sales Rep Into an Inside Sales Rep (And Still Make Quota)

Gong.io

Career shift? New sales model? Sales team temporarily grounded? There’s no shortage of reasons to make the case for moving outside reps to inside roles. Here’s what you – aka sales professionals – need to know to make the switch. . And keep knocking your number out of the park. #1 Master the Online Demo. It’s the ultimate test to becoming a world-class inside sales rep. .

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Trending Sources

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Why You Will Finally Pay the Price of Not Selling Value

Understanding the Sales Force

Given the current circumstances - a Global Pandemic and an economy where so many industries have been shut down or compromised - selling value will be more important than ever. The result of selling value is that you are able to win the business despite not having the best price. But when we talk about selling value, what does it really mean? One sales expert who reached out to me last week was worried that when we are focusing on the Value Selling Competency, uninformed salespeople interpret th

Price 135
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One Thing to Maybe Build Now: A Great Dashboard

SaaStr

Depending on who you are, and what you do, sales may or may not have slowed way down. But one thing I do know: the best SaaS companies will come out of this time with the strongest products. They will keep innovating. And I also know that the best investment you can make today is in your existing customers. The vast majority aren’t going anywhere, and may even upgrade to more seats.

Meeting 141
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

In sales, it’s normal to deal with slow seasons, bad seasons, and horrible seasons. But none of those compare to the current situation. The COVID-19 outbreak has been hitting the world where it hurts since February, ultimately affecting our lifestyles, our plans, and, naturally, our businesses. This is a lot to take in and adjust to. What to expect?

B2B 135
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Strategies for Managing Remote Sales Teams (By Choice or By Necessity)

Gong.io

The future of work is uncertain, but one thing is clear: the end of quarter will be remote. The bad news: quotas aren’t going down. The good news: the principles behind managing a team are the same whether they’re in the same room… or remote in their living room. We put together a few no-bs tips, and pointers on how to implement them, to home-deliver some of that bullpen energy your team might be missing. . #1 Make Pipeline Reviews Strategic.

Pipeline 145

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How to kill your sales organization with bad assumptions

Membrain

Every great salesperson knows that a bad assumption can kill a deal. Assume that the buyer understands the cost of not acting. Assume that the buyer understands the benefits of your offering. Assume that they know where to find the budget for your solution. Assume that there's one primary decision-maker.

Sales 126
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Guest Post: Now More Than Ever, It’s Time to Help Each Other

SalesLoft

Guest post by Scott Leese, CEO & founder of Scott Leese Consulting , and founder of The Surf and Sales Summit. You’re home now, not in the office. Remote work is here for the foreseeable future. You’re used to having people right next to you to get advice. Or you’re used to coaching your team on the sales floor. Now you need to engage everyone from afar.

Quota 131
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Pick Up The Phone And Talk To A Customer

Partners in Excellence

It’s a unique time in history. We are all struggling with fear, uncertainty, risk. Physical separation and isolation is becoming increasingly important, both for our own safety, but also for the safety of others. Unfortunately, this separation and isolation creates social isolation–which is very unhealthy. Human beings are social creatures, we are used to and thrive on day to day interaction with our colleagues, suppliers, customers.

Customers 137
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” Tim Stewart, trsdigital. An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still. Work can be a welcome intellectual distraction. It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times.

Growth 121
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Get Busy: Responding to the Crazy Week That Was

Force Management

It's Saturday morning and I am reflecting on this past week. It started off with my sluggish reaction to the time change; moved through a free-fall of personal wealth and ended with overwhelming public health concerns for my company and global community. I like to talk and write about things that give people “spirit”. What often happens, is that I wind up getting the most spirit out of the exercise.

Start-ups 107
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Selling in the Time of COVID-19: Pro Tips to Help You Hit Your Numbers

SalesLoft

COVID-19 may be changing the way you work and where you work, but one thing it doesn’t change is the need to hit your numbers. We feel your pain because we’re feeling it, too. . Travel restrictions, temporary hiring freezes, changes in market demand, and remote teams all create new challenges and make it harder to sell. We get it. As a SalesLoft customer, our #1 priority is to help you hit your numbers , so let’s talk about how we can do that.

Sell 129
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Buying During Difficult Times

Partners in Excellence

Complex B2B buying is never easy. I’ve written, extensively, about how difficult it is for buyers to align diverse priorities and agendas, and navigate the buying process. The majority of buying ends in no decision made. The need hasn’t disappeared, the customer, for various good/bad reasons just fail to make a buying decision. We are learning, as sales people, what we need to do is help the customer organize to buy and navigate their buying process.

Up-sell 131
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How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott

Predictable Revenue

To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn. The post How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott appeared first on Predictable Revenue.

Meeting 111
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. They’re taking a more B2C-like approach, optimizing the buying experience to win more business. Eight out of ten business buyers want the same experience as when they’re buying for themselves. This means that even in the B2B space, your buyers want ultra personalized experiences, they want their needs to come first, and they want on-demand engagement.

Follow-up 109
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Beware: 7 sales call mistakes that you shouldn’t commit

Salesmate

History repeats itself. The same dissatisfying sales result again. As per the sales reports, you’ve made many calls. However, the question is how many out of them were successful? Sales call failures are the root causes of many lost deals. Sales call is one of the main communication channels used to interact with potential buyers. 92% of all customer interactions take place over the phone – Salesmate .

Sales 109
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COVID 19 Lessons For Current And Better Times

Partners in Excellence

The COVID 19 crisis is forcing all of us to deal with issues few of us have ever faced. The risk, complexity, uncertainties, fear are profound. It impacts every individual, organization, society. But it’s fascinating to see how tragedy brings out the best in people and the best in addressing crises. Everyday, we are learning things that help us deal with the challenges presented by the virus and it’s impact on our lives, companies, nations, and economy.

Trust 126
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Is it ethical to keep selling right now?

Heinz Marketing

By Matt Heinz, President & Founder of Heinz Marketing. I’m not usually one for hot takes, but this might be one. I’ve chosen the word “ethical” in this question intentionally because of its implied severity. I could have asked “is it uncomfortable to sell right now” or “is it inappropriate to sell right now”. And I think we’ve all seen examples of companies that clearly meet that bar in the past few days.

Sell 102
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Drive Great Engagement at Your Virtual Sales Training Event

Force Management

Best Practices to Drive Great Outcomes. Your work environments may be shifting, but you and your team still have revenue goals to make. Nothing has changed about the need to use your time productively. Until further notice – the goal in today’s changing business world is to make the necessary transitions and stay the course.

Sales 80
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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic

Hubspot

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. There isn't any way around it.". I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

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Automation Run Amuck

Partners in Excellence

Technology is a double edged sword. We can use it to improve the impact, value, effectiveness, and efficiency in engaging prospects and customers. At the same time, we can use it to drive away customers/prospects by creating crap at the speed of light. Unfortunately, rather than doing the former, in focusing on our own self centered objectives, we end up doing the latter.

Technique 116
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How to work from home when your kids are there too

Heinz Marketing

Most of the “how to work from home” blog posts I read last week missed one important element – how do you do it when your kids are stuck home with you as well?! I posted this question on LinkedIn last week hoping that other parents facing this new reality for the new couple/few weeks would have some ideas (proven or otherwise). And boy did you guys deliver !

Meeting 95
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Now Is The Time to Upgrade Your Discovery Funnel and Process

SaaStr

In talking to dozens of SaaS companies this week and past, it’s clear most of us are seeing a big slowdown in new deals. Not all of us, but most of us. But one thing is still going on outside of the most impacted industries — discovery. In fact, in some cases, tech companies that are WFH have more time as customers to do discovery for new vendors.

Process 92
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The Ultimate Guide to Social Media Analytics

Hubspot

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers.

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We’re All in This Together: Four Customer Experience Best Practices for Crisis Management

Miller Heiman Group

In a crisis—whether it’s a health pandemic like COVID-19 , a natural disaster or another unforeseen emergency—those on the front lines make a difference. For sales organizations, that means sellers and customer service reps will take the brunt of the customer onslaught brought on by fear, uncertainty and doubt. Or, in certain industries, they may face a dearth of customers and panic and push sales to make their numbers—a misstep that could lead to diminished customer relationships.

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Sheena’s App of the Week: Krisp.ai

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. Whether or not current world health events have you working from home, you’ve certainly battled background noise during calls before…everything from kids to dogs to construction work or if you’re like me– even a woodpecker hammering your chimney or your house mate making a smoothie at the worst possible time.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Is having multiple investors back a startup in the first round a good thing?

SaaStr

Q: Is having multiple investors back a startup in the first round a good thing? As a rough rule, every investor that owns more than 10% will act, at least ideally, as a “lead” investor: They will “reserve”, i.e. save, some more money in case you need it and do reasonably well. They will lead a “bridge” financing if you struggling but doing well enough to perhaps earn a little more money from the existing investors.

Finance 91
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How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

Hubspot

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans.

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Are Your Clients Receiving the Best “You” During This Crisis?

SalesProInsider

Greetings! Please picture yourself sitting on a really comfortable airplane seat, getting yourself all settled in as you’re excitedly thinking about the fabulous destination you’re going to and the wonderful things that you’re going to do there. Got yourself seated? Just snuggle in because those seats are so comfortable. As you’re getting situated, the onboarding announcements begin and the friendly flight attendant starts on their spiel, and one of the components is always this message: “In the

Clients 81
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Rethink Sales Training With WFH Teams

SalesHood

It's Our New Reality The way we learn, coach and sell is forever changed with the introduction of the Coronavirus COVID-19 and working from home (WFH) teams. What follows for all of us is the evolution of sales enablement, sales training and team collaboration. We all have to rethink sales training with live-virtual [ ] The post Rethink Sales Training With WFH Teams appeared first on SalesHood.

Sales 86
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.