Anthony Cole Training
APRIL 29, 2021
Storytelling is a powerful tool in sales. It can take prospects on a journey, assist in developing deeper relationships, and helps them connect to you as a sales professional.
ConversionXL
APRIL 28, 2021
My co-founder and I consider his sister to be a trusted confidant. So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and didn’t want more email clogging up her inbox, it made us stop in our tracks. Could this be true across the board? We dug into our data and quickly discovered that our users shared her sentiment.
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Membrain
APRIL 25, 2021
Far too frequently, competent salespeople are expected to channel their own activities into the areas that will produce the quickest wins. Unfortunately, left to their own devices, they don’t develop and pursue a formal strategy for moving a sale tangibly forward during each prospect interaction, neither do they have a clearly defined set of goals against which to measure the progress they are making.
The 5% Institute
APRIL 30, 2021
In this article, we’ll explore 8 x consultative selling tips to help you close easier and more consistently. These tips are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate. 8 x Consultative Selling Tips To Close More Sales.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
APRIL 24, 2021
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue? Well of course it does. But like “Cloud” and “SaaS”, its definitely has evolved.
Adaptive Business Services
APRIL 28, 2021
At least that is what I had hoped since … I have none. I’m about to bare my soul. Approximately ten months ago, I decided to set about creating an online course. I have since worked on this 7 days a week every week. Now, I’m about as dumb as a box of rocks in this particular endeavor. I still am. I had literally no idea as to …. How to create a course from scratch.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
APRIL 29, 2021
By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time.
G2
APRIL 30, 2021
Content audits are a valuable process to help you identify weaknesses and opportunities in your existing library of content assets and your overall content strategy.
SaaStr
APRIL 28, 2021
So many curious things have happened as Cloud and SaaS companies have exploded to $2T+ in market cap. One of them is a challenge to the rule that at some point, you have to go enterprise to really scale. Another is a related challenge to the idea that SMBs, since they don’t pay all that much, sort of “max out” These rules are still true in many cases.
Sandler Training
APRIL 29, 2021
Mike Montague interviews Michael Coles on How to Succeed at Getting Tough. The post How to Succeed at Getting Tough [PODCAST] appeared first on Sandler Training.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Heinz Marketing
APRIL 24, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Well Does Content and Marketing Help Sales Teams? How do marketers develop sales content within their companies?
Capterra Sales & Marketing Software
APRIL 26, 2021
The post 3 Salesforce Alternatives for CRM appeared first on Capterra. Salesforce is everywhere, but it’s not the only option. We did the research to give you choices. One of the most popular ways to learn about your clients and improve their experience is by building a customer journey map , and one of the best ways to collect customer data to build one is customer relationship management (CRM) software.
Sales Hacker
APRIL 26, 2021
“Why is my sales team not closing a large percentage of the leads they’re given?” This question often keeps sales team leads up at night, and the result is new strategies and revamped training programs. While some fault may lie in these areas, the real reason for a lack of deals is an issue in your pipeline. Your pipeline’s health closely reflects your sales team’s success.
SaaStr
APRIL 25, 2021
Missed some of the top SaaStr content of the past few months? We got you. It’s on YouTube! Here are the most popular sessions that 1000s of you were watching this week: #1. “How to Build a Unicorn in 8 Simple Charts with SafeGraph CEO Auren Hoffman” Safegraph CEO Auren Hoffman (and past co-founder/CEO of $2B+ Liveramp) takes some of his super-popular charts from Twitter and does a live session on how to build a unicorn in 8 simple charts.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sandler Training
APRIL 30, 2021
The results of the Sandler Research Center’s most recent survey offer important insights for sales leaders eager to create and sustain momentum in their sales team. The post Highlights From the New Sandler Research Center Survey, “Leading From the Front in Challenging Times” appeared first on Sandler Training.
G2
APRIL 26, 2021
If you’re running a small business, chances are you grapple with low productivity from time to time.
The 5% Institute
APRIL 29, 2021
If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the key sales skills you’ll need to learn is how to negotiate price effectively. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully. In this article, you’ll learn what negotiating on price means, as well as three important strategies to help you learn how to negotiate price effectively.
SaaStr
APRIL 29, 2021
Ah, the age-old question of if you really need salespeople these days. Isn’t that kind of … old school? Can’t bots replace them? Well, there are probably at least 3 core true-isms with customer buying: For a product much more than $299 a month, most prospects want to talk to someone before they buy. For almost any product that requires real business process change, most prospects will want to talk to someone before they buy.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sandler Training
APRIL 30, 2021
There's been a lively debate among sales leaders in recent years and it centers on a big question: Has the digital selling environment we are all now operating in brought about a fundamental change in what it means to be a professional salesperson? The post Three Ways Sales Leaders Can Develop a Powerful Sales Strategy in a Digital Environment appeared first on Sandler Training.
Predictable Revenue
APRIL 26, 2021
Speaking your customer’s language has always been an essential to successful sales. We conducted research with hundreds of B2B sales leaders to figure out what it’s going to take to speak your customer’s language in the new age of sales. It’s time to learn a new language! The post Lessons from the Frontlines: How to Sell When No-One’s Buying appeared first on Predictable Revenue.
Partners in Excellence
APRIL 28, 2021
I was involved in a fascinating Clubhouse discussion on the future of selling. There were all sorts of interesting insights with some drill downs into the implications of those. We all know virtual will play an increased role in how sellers engage customers, but the more interesting perspective is how customers want to engage sellers and each other.
SaaStr
APRIL 30, 2021
Lately at SaaStr, we’ve become more and more buyers of SaaS software ourselves. Our own tiny little team and organization has grown, and we have to start putting the infrastructure in place for a $20m+ business. And it’s been a vivid reminder of what I hate so much about buying software: Vendors selling you software you never use or deploy.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sandler Training
APRIL 30, 2021
Create and circulate a documented playbook of best practices for anything and everything that occurs on an ongoing basis. The post The Power of the Playbook appeared first on Sandler Training.
Force Management
APRIL 29, 2021
Our April episodes cover sales fundamentals that reps can implement right now to improve win rates and margins. From influencing decision criteria to attaching to big business problems that demand urgency — each episode shares proven best practices and actionable tactics salespeople can use to beat the competition and close at a premium price. Review each episode below, and encourage your sales reps and managers to listen in.
Partners in Excellence
APRIL 29, 2021
There’s a lot written about what managers should expect of their people. In sales, it’s usually summarized as “Make your numbers and stay out or trouble!” (With the first being, by far, the most important).). But in reality, it’s a two way street. Our people have (and should have) expectations of us. Sadly, too often, we’re oblivious too those expectations, or simply lack the empathy to care.
SaaStr
APRIL 24, 2021
Q: Is venture capital really necessary to do a start-up? Maybe it isn’t. Squarespace’s solo CEO managed to go years without taking any investment at all. It will soon be worth $15B+. And he’ll be worth $5B+. More here. Atlassian never raised any primary capital and waited many years until raising money at all for secondary liquidity. Today, Atlassian is worth $56B and the two co-founders own 70%.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Sandler Training
APRIL 30, 2021
It’s baseball season, and here in Southern California, we have high hopes for our teams this season. The post Using the Infield Shift with DISC appeared first on Sandler Training.
Hubspot
APRIL 28, 2021
For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more.
Partners in Excellence
APRIL 26, 2021
We tend to take for granted that our customers know how to buy. We think they know who should be involved and why. We assume they know how to get approval, how to contract, how to issue an order. The reality, unless they are in a role where they are buying frequently, they don’t know these things–yet we assume they do. Too often, our customers get derailed in their buying journey, they want to buy, they need to buy, but they don’t know how to navigate the process and the hurdle
SaaStr
APRIL 25, 2021
I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. I didn’t know much about anything other than direct sales at the time. I’ve sure learned a lot since. However, there were a few things I/we were relatively good at early on: Integrations. We were in the first batch of apps to integrate with Salesforce on AppExchange, several years ahead of competition.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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