Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Research shows that 85% of job success hinges on soft skills, while only 15% is tied to technical skills. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills

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The marketing community reacts, as the clock runs out on TikTok (for now)

Martech

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which was overwhelmingly approved by the U.S. Congress last year, was upheld by the U.S. Supreme Court on Friday, setting the stage for TikTok to go offline. It was no coincidence the law took effect on the last day of the Biden administration.

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Building Winning Sales Teams for the Future with Two Tall Guys

Membrain

Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025. In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales

Sales 98
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Dear SaaStr: At What Point Should a Startup Hire a Salesperson?

SaaStr

Dear SaaStr: At What Point Should a Startup Hire a Salesperson? Only once you have closed 10 customers yourself. Never before. After 10 you will know. Youll not only know how to actually pitch, sell and close your product. But from that, youll also know when you are ready to hand that off to a full-time salesperson. If you hire a salesperson before 10 customers.

Pitch 98
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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“If You Can’t Do It Yourself……”

Partners in Excellence

“If you can’t do it yourself, you probably shouldn’t be using AI!” This was a brilliant observation by James Pursey in an outstanding seminar on AI in sales. The only modification I would make would be to say, “If you can’t do it excellently yourself, you probably shouldn’t be using AI!” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service.

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Maximizing Sales Success: How AI Transforms Sales Strategies and Enhances Human Connections

Iannarino

Imagine a world where AI helps you sell smarter, not harder. Welcome to the future of sales innovation.

Sales 223

More Trending

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Free Speech vs. Algorithmic Manipulation

David Meerman Scott

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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“It’s Not A Numbers Game, It’s A Human Game!”

Partners in Excellence

Anyone entering into selling immediately sees the obsession we have with numbers. We are focused on hitting our revenue goals, not just by the end of the year, but quarterly and monthly. Recognizing revenue is a trailing metric, we become obsessed with things that tell us whether we will achieve those goals. We become obsessed with forecasts, pipelines, and their health.

Gaming 123
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Are You Coachable? (Money Monday)

Sales Gravy

Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.

Sports 92
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What’s more important: our Sales Process, or our Customer’s Buying Journey?

Membrain

Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.

Process 96
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Top SaaStr Posts, Vids & Pods of Week: HubSpot’s CoFounder, YCombinator’s Secrets, GitHub’s CPO on AI, MangoMint and More!!

SaaStr

Top SaaStr Posts: #1. AI Should Kill Contact Me in 2025. Its Long Since Time. #2: Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp #3: Crunchbase: 50% of VC Capital Went to SF Bay Last Year, Q4 Roared Back for Venture Capital #4: 8 Quick Ways to Get More High Quality Leads. Right Now. #5: Doing 5, 6 or 7 Figure Deals?

Pitch 108
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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

As typical, I was sitting with a leadership team reviewing their performance. The RevOps exec, displayed the organization’s performance dashboard. We’ve all seen them, all sorts of graphics with dials, red lights, row after row of numbers. I counted, this dashboard was tracking over 30 items. There was lots of discussion about various numbers, usually the resolution was, “We have to do more… ” Finally, the CRO asked for my view.

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Make 2025 the year your video creative shines by Edna Chavira

Martech

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

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How to Get CEOs to Answer Cold Calls (Ask Jeb)

Sales Gravy

Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 83
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Coaching Our Customers

Partners in Excellence

I recently wrote an updated version of “ What Is Coaching ?” In it, I focused on how leaders coach and develop their people. At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. I want to do a deeper dive in this article.

Customers 127
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The Best of Scaling Vertical SaaS: 3 Deep Dives with The CROs of Slice, Owner and Mangomint

SaaStr

So one big theme of 2025 SaaStr Annual (May 13-15 in SF Bay) will be going deep on Vertical SaaS. We’ll hear from the CRO of $3B Clio (legal SaaS), the CEO and CRO of Flock Safety (police and safety SaaS), and dozens of others on how to scale their vertical SaaS industries and platforms. See you there! And we’ve done several great live Workshop Wednesdays with top CROs and VPs of Sales in Vertical SaaS in particular recently that are all A+ and worth watching: #1. $100m+ ARR Vertical

Legal 75
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Charting the High Seas of Sales: Challenges in the Cruise Line Industry

Sales Pop!

As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. But with changing consumer trends, increased competition, and regulatory pressures on the horizon, it’s more important than ever to stay ahead. In this comprehensive blog post, we’ll delve into the particular challenges facing sales leaders at cruise lines and provide actionable advice and insights for fueling sales growth and revenue.

Niche 67
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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My Experience Reviewing 10 Best Email Marketing Software

G2

I tested 10 email marketing tools to see which are worth the money in 2025. The list is based on my experience with the software interface and features.

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The Continuing Decline Of Our Expectations….

Partners in Excellence

Over the past several weeks, I’ve been involved in a number of very disparate conversations. Mostly, focused on various aspects of our business, GTM, selling and other strategies. They all tended to look at various issues around performance, how we attract and engage customers, how we service and develop them. While each one of them has been fascinating, there has been a common underlying theme in all of them.

GTM 67
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3 Blind Spots Killing Your Revenue Growth

Predictable Revenue

Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.

Growth 52
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Go-to-Market Training Courses and Strategies for Success

Highspot

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Behavioral Science for B2B Marketing With Nancy Harhut [Video]

G2

B2B buyers decide emotionally but justify those decisions using rational means. Learn how to apply behavioral science to marketing to win more customers.

B2B 59
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How to be a Consultative Sales Coach

Anthony Cole Training

Most sales managers spend less than 10% of their time coaching their people, and only one-third coach their people on a weekly basis. Yet, the coaching competency is the most critical part of a sales manager's responsibilities. It is also the most difficult skill set to learn and master. And remember, not all coaching is effective. The very skill of coaching is a fine art, and the ability to be consultative in nature adds complexity.

Consult 239
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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

Niche 133
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Doing Our People’s Jobs……

Partners in Excellence

One of the biggest mistakes I see too many managers make, is they dive in and start doing their people’s jobs. The motivations for this range from being well intended to malicious. We have all seen the managers believing they are the best sales people in the world, sweeping their people aside, playing “Superseller” in important customer calls.

Growth 126
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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7 Best Job Search Sites I Am Using in 2025

G2

Let's get real for a minute. Searching for jobs can be a real drag, right? Ive been exactly where you are just a year back when I decided to resume working after a breakup late, the computer on, endlessly clicking 'next page' on job search sites , hoping the perfect role would just pop out. Its especially tough when you have the pressure and urgency to land a good job.

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Driving Revenue Outcomes After Your SKO: 3 Expert Perspectives

Force Management

The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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AI is the Best Thing to Ever Happen to SaaS. Why? It’s Unlocking Even More Budget

SaaStr

The thing that is underpriced right now in software is that AI will meaningfully increase the TAM of many software categories. With AI Agents that do work for people, from coding to reviewing contracts, these are brand new dollars in software spend that didnt exist before. [link] — Aaron Levie (@levie) January 16, 2025 So there was a looming meta issue in SaaS many of us older times worried about for years, until the 2020-2021 boom: Will we run out of budget to buy SaaS?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten