Sat.Sep 23, 2017 - Fri.Sep 29, 2017

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. The trick is figuring out which ones. What are key performance indicators? A key performance indicator (KPI) is a quantifiable activity used to measure how a key aspect of your business is operating or how much volume it’s receiving.

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How to Eliminate the Rollercoaster and Anemic Pipeline Syndrome – 5 Sales Management Best Practices

Anthony Cole Training

Why are rollercoasters and anemic pipeline syndromes important?

Pipeline 126
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Trending Sources

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How to Build Value in Sales Negotiations

RAIN Group

In our research report, The Value Driving Difference , we studied almost 500 organizations' practices regarding how focused they are on driving value for buyers. Companies that rose to the top as Value-Driving Sales Organizations had higher sales win rates, were more likely to grow revenue, had lower undesired sales staff turnover, and much more highly motivated sellers.

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7 Habits of Highly Effective People [Book Summary]

Hubspot

7 Habits of Highly Effective People Summary: The 7 Habits of Highly Effective People by Stephen R. Covey is a self-improvement book. It is written on Covey's belief that the way we see the world is entirely based on our own perceptions. In order to change a given situation, we must change ourselves, and in order to change ourselves, we must be able to change our perceptions.

Teamwork 101
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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9 Reasons Why Salespeople Lack the Urgency Necessary to Succeed

Understanding the Sales Force

I was in the right-hand lane of very slow moving traffic because of a lane closure ahead, marked by orange cones. I was along side the cones in the lane where traffic was merging left. All of a sudden, a police siren and flashing lights were upon me but I had nowhere to go. Cars were in front of me and to the left of me with cones to the right and the cop was right on top of my rear bumper.

Closing 89
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Don’t Be Oblivious!

Engage Selling

Are you present enough with your clients? A couple of years ago, I had just boarded a flight and noticed an attendant in the aisle helping another passenger find their seat.

More Trending

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6 Keys to Closing Tough Customers in Sales

Hubspot

In a perfect world, all prospects would love you starting the moment they shook your hand -- and then they’d eagerly sign on the dotted line. Unfortunately, deals are almost never that easy to win. And it can seem nearly impossible to close when you’re dealing with tough customers who make everything harder than it needs to be. If clients try to push you around, or they waffle indefinitely over their next steps, deals can drag on for weeks on end.

Closing 100
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Scaling Lead Gen: Growing NetSuite’s BDR Team to 170 People in 3.5 Years

Openview

I just returned from Dublin where I spoke at SaaStock 2017 (what an amazing group of founders and investors!) to share some of the lessons I learned while building out NetSuite’s BDR team. NetSuite is the world’s leading cloud ERP provider. Founded in 1998, they IPO’d in 2007 and were ultimately acquired by Oracle for $9.3B in 2016. What’s amazing about NetSuite is that their software can literally be used by any company.

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Bad Advice: Focus Your Coaching On Your Top Performers!

Partners in Excellence

I just read some really bad advice from a really smart individual, “Managers spend too much time on their bottom performers, they need to focus on their top and middle performers.” The explanation went on that time invested in bottom performers wouldn’t result in substantive performance improvement, the equivalent time spent with our top performers produces more results.

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Are You Owed a Reply to Your Well-Crafted Sales Emails?

Score More Sales

You worked hard through trial-and-error to create an introductory email that is worthy of a reply. But do you expect to really get one?

Sales 81
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Your Content Strategy Needs More Consistency

Hubspot

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”. That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader.

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Is your sales enablement enabling the right things?

Membrain

Sales enablement is a hot topic at the moment, and a key priority for many sales organizations. Yet, as an industry, we’re failing badly at it. According to the CSO Insights 2016 Sales Enablement Optimization Study, 32.7% of surveyed organizations had a sales enablement function in 2016 (up from 25.5% in 2015), but only 5.2% of surveyed companies said that sales enablement was meeting all expectations.

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The Nimble Smart Contacts App Just Got Smarter – Introducing Prospector!

Adaptive Business Services

If you are not already familiar with Nimble, Nimble is a Social CRM that has revolutionized CRM in a number of ways …. It does the 3 Cs (contacts, calendar, and communications) right and in a way that is actually usable. Nimble will create, and flush out social profiles, contact records for you and it will do so automatically. Or, as Nimble says … automagically.

Contact 59
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Quit Stating the Obvious! You’re Boring Your Customer!

The Sales Hunter

You may think it’s important, but does your customer? Is what you’re sharing with the customer nothing but a statement we’ll call a blinding flash of the obvious? I was just in Australia and saw this sign, “Danger Crocodiles,” with the words “No Swimming.” Excuse me, but did I miss something with my limited knowledge […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 of the Coolest Bots of 2017

Hubspot

In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries. And although we've rounded up AI and bot use cases for you as they relate to productivity and marketing , we wanted to round up other cool ones, too -- that anyone can use, even for fun.

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The Tech Inbound SDRs Need to Maximize Response Time

SalesLoft

Few things light a fire under a sales development rep more than a new inbound lead. When a lead fills out a form, downloads some content, or takes any other type of inbound action, an experienced SDR knows that time is of the essence. Luckily, the right technology can help you respond to leads lickity-split. Tools like Slack can instantly notify you of interactions people have with your website on your desktop or from your phone.

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Prospecting, How Much Pre Call Research?

Partners in Excellence

How much pre-call research do you need to do to be effective in your prospecting? Frankly, it’s a really loaded question, with answers all over the place. Some argue you need to research deeply, learning as much as you can about the company and the individual as possible, becoming well informed about them and their business so you can be relevant in the conversation.

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Cold Calling is Dead

Engage Selling

It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert: Cold calling is dead. Stop wasting your time with it.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 Steps to Boost Your Social Media Sales

SalesHandy

The social media phenomenon has exploded in just a few years. And, now it seems that it’s the most frequent place people hear their news, find out about interesting information, share with others and even make purchases. You’ve got to make those personal connections with people throughout social media in order to find prospective customers and have your information shared widely.

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How to Transition From an SDR to the Top of the AE Leaderboard

SalesLoft

For Sales Development Reps (SDRs) aspiring to climb the sales career ladder, the next step is often graduating to an Account Executive. If you’re an SDR, this is likely the goal motivating much of your work and performance. However, once you attain that sought-after AE title, a whole new type of work begins. Many of the skills from your days as an SDR will help you hit the ground running as an AE.

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Q4 Does Not Mean Wait Until 2018

Pointclear

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. My answer to that question is not based on self-interest. For every 1,000 suspects you disposition (complete contact with) between now and the end of this year you should expect (on average) the following results: 40 to 50 fully qualified sales opportunities (not lightly qualified marketing leads). 40 to 50 pipeline accounts (from which 20% to 30% wi

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Customers Are Choosing How To Invest Their Time, Is Investing In You Their Best Investment?

Partners in Excellence

The reality of our professional, business, (perhaps our personal lives), is that we are time poor. Everyone is over-committed, overworked, and overwhelmed. Time becomes their most precious and unrecoverable commodity. With this as the glaring reality of our own time utilization and that of our customers, I’m astounded at how cavalier we are about how we use time.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Executive Sales Leader Briefing: It’s Not How You Define Things. It’s How Others Define Them.

The Sales Hunter

The sign said “Crocodile Safety,” followed by the words, “Very Low Crocodile Risk.” Seeing a sign like that, I naturally began to wonder what they mean by “very low crocodile risk.” Does low risk mean the worst case is you’ll lose a foot or an arm? Or does it mean the other person swimming […].

Sales 52
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More People Than You Think Are Involved

Engage Selling

When I facilitate a workshop with a group of sellers, we inevitably start talking about all the different ways that you can communicate with clients. There’s social media, email, Zoom, Skype, Abobe, etc.

Clients 48
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Top 4 Reasons Why Salespeople Suck at Consultative Selling.

Understanding the Sales Force

Image Copyright iStock Photos.

Consult 91
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Show Your Customers That You Care

Partners in Excellence

Everything we read about customers and their attitudes about sales people is pretty negative. Customers do everything they can to avoid sales people until the very last moment. To most customer, 600 sales people trapped in a downed plane on the ocean floor is simply a good start. When one looks at the orientation and focus of most sales and marketing programs, it’s no wonder customers feel that way.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Sales Motivation Video: Why Do Your Customers Like Doing Business With YOU?

The Sales Hunter

I want you to list all the reasons your customers like doing business with you. Yes, all of the reasons. Then compare your list with the lists of the other people on your sales team. Too often we overlook many of the reasons customers like doing business with us. Yet these reasons are great sales […].

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It's Risky Business to NOT Prepare Your Voice Mail Messages

Sales Gravy

Good opportunities are hard to come by, so blowing it because of a bad voice mail is a waste. Could your reps be leaving poor voice mail messages? Bernie left two messages today.

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Thriving vs. Surviving with Digital Marketing Guru Joe Apfelbaum

Sell Or Die

Our guest this week is Joe Apfelbaum, speaker, author, motivator, CEO of Ajax Union, a New York marketing company. He’s back again to talk about the biggest issues facing people who are OR want to be entrepreneurs. Ajax Union: [link] Joe Apflebaum: [link] This episode is brought to you by, Owler. Every morning, Owler sends you the most relevant news about the companies you follow, so you can effortlessly catch up with updates in your industry in a matter of minutes.

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Independent Contractor Classification

Sales Hacker

An exploration of independent contractor tests and guidelines from the IRS, DOL, and individual states.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.