Anthony Cole Training
FEBRUARY 13, 2019
In a business world filled with an abundance of technologically advanced CRM tools, there are 5 tools that salespeople must use and sales managers must implement throughout their day-to-day activities and agendas, in order to be successful.
ConversionXL
FEBRUARY 12, 2019
In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Why? Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers.
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Women Sales Pros
FEBRUARY 15, 2019
In email prospecting , one of the first things I recommend is that you send yourself a draft before hitting send. That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can quickly see where you need to make adjustments to grab your prospect’s attention and get a reply.
Openview
FEBRUARY 11, 2019
Being a salesperson isn’t just about knowing the ins and outs of your product. You may have all the answers to commonly asked questions and have no problem pitching your product, but your value proposition only goes so far. In order to be successful, you have to be able to identify the needs of each potential customer. A needs-based salesperson is the gateway between brands and consumers.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Membrain
FEBRUARY 13, 2019
According to the Sales Education Foundation, on average, graduates of academic sales programs ramp up 50% faster than their peers without a sales-specific educational background, and experience 30% less turnover. Yet colleges and universities have been slow to meet the need, with only a few leading universities offering dedicated sales majors.
ConversionXL
FEBRUARY 15, 2019
Which popular beauty and cosmetics website has the best user experience? This is a conversion-focused benchmark analysis of four competing beauty and cosmetics websites : Clinique. Fresh. Lush. Sephora. We selected sites from among the top 25 in their category, according to Alexa rankings. Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesLoft
FEBRUARY 12, 2019
Conventional wisdom for crafting sales prospecting emails is based almost purely on gut instinct. That isn’t a terrible start. Writing is an art, after all. However, adding a little structure in the form of sales email best practices will have a significant impact on email performance. To add some science to the art, SalesLoft deconstructed millions of emails to find out which best practices indeed lead to higher reply rates.
Membrain
FEBRUARY 10, 2019
Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, Sandler, Solution Selling® and so on – the list goes on for ages. I’m particularly but not exclusively attracted to "value selling" myself.
Miller Heiman Group
FEBRUARY 11, 2019
CSOs, CFOs and CMOs (and salespeople) should be troubled by the outcome of deal forecasts in 2018. Just 47 percent of forecasted opportunities resulted in wins, identical to 2017, while losses of forecast deals increased to 32 percent. On its face, this looks like a dire moment. But the new “Selling in the Age of Ceaseless Change: The 2018-2019 Sales Performance Report ” from CSO Insights , the research division of Miller Heiman Group , finds a bright spot for sellers who are prioritizing relati
Hubspot
FEBRUARY 14, 2019
There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
FEBRUARY 10, 2019
I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious, “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality, however, is that sales people waste too much time chasing customers they can’t help or worst, customers that don’t want/need their help.
Outreach
FEBRUARY 14, 2019
The best way to attract new customers? Make your value proposition attractive. It sounds obvious, but can be surprisingly hard to do. A good value prop goes beyond a high-level description of your product or service and a list of features - it shows you understand your prospect and leaves them wanting more. After a while, the value prop that worked so well at first just doesn’t have the same spark anymore.
Understanding the Sales Force
FEBRUARY 14, 2019
I pulled up to the entrance of the Doubletree Hotel, greeted Chris, and we walked into the hotel restaurant. As we approached the table, a well-meaning server asked, are you an Honors member? I said, "yes.".
RAIN Group
FEBRUARY 13, 2019
This article was originally published on the Sales Enablement Society. Sellers often complain that it's impossible to get through to buyers. Gatekeepers are tough. Buyers are busy. Calls go to voicemail. Email goes to junk. The list goes on. While getting through certainly isn't easy, sellers who work at it do get through. In fact, 82% of buyers say they accept meetings at least sometimes with sellers who reach out to them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
FEBRUARY 15, 2019
The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Wouldn't it be great if your sales team could connect with prospects in a similar way?
SaaStr
FEBRUARY 14, 2019
Here’s what I look for to try to get a sense if they’ll perform: Do they call out top performance with metrics ? The best reps are often quite precise. E.g., hit 152% of Quota last year, 143% year before, etc. Maybe they are exaggerating, that’s besides the point. The question is, do they love to win and have a history of it? Metrics are a good indicator here.
Partners in Excellence
FEBRUARY 9, 2019
As you know, I’m continually focused on getting a little better every day. I go through my ups and downs, but am generally making great progress. I’m almost embarassed to say this, I’ve just rediscovered something, it’s my single best productivity hack and has done amazing things for me. A little background. I’m rarely in my office, but when I am, I’ve designed a workspace to focus on maximizing my ability to focus and be productive.
Heinz Marketing
FEBRUARY 15, 2019
You’ve probably seen, heard or maybe even used the term “interesting moments” in tracking and scoring what your prospects are doing. You may track site visits, downloads, email clickthroughs and other activities. You may even string together some of these activities and, assuming an establishment of momentum and prospect interest, accelerate the pace of “active buyer” content and/or sales phone calls as a result.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Outreach
FEBRUARY 12, 2019
You've probably been hearing a lot about "sales enablement" lately, especially if you're an Outreach customer or attending Unleash '19 in March. Sometimes though, the jargon can get jumbled with other sales and marketing processes and it can be unclear what a sales enablement team really does, and if you need one in your company. So what is sales enablement anyway?
SaaStr
FEBRUARY 15, 2019
By Neha Mirchandani, RingCentral VP of Corporate Marketing. At SaaStr Annual this year, Vlad Shmunis, RingCentral founder and CEO, participated in a fireside chat with Fortune Magazine’s Jonathan Vanian. The topic was: the journey from idea to billion-dollar business. Vlad’s experiences could serve as a roadmap for others on a similar journey. For leaders nurturing a startup or scaling a business to the next level, Vlad had one central piece of advice: Embrace change.
Miller Heiman Group
FEBRUARY 13, 2019
When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Unfortunately, in large markets controlled by a small number of companies, such as automobile manufacturing or medical devices, this can be riddled with challenges. Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs.
Heinz Marketing
FEBRUARY 13, 2019
By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I discovered a pattern with most of the blog posts I write for our Heinz Marketing blog and it’s they likely are written based on experience but, that’s the best way to learn whether it was a positive experience or a not so great experience. Here at Heinz Marketing we are a small but, mighty , team and we manage a decent number of clients at any time.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Predictable Revenue
FEBRUARY 14, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET. The post Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team appeared first on Predictable Revenue.
Hubspot
FEBRUARY 15, 2019
These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. Alternatively, as a business, you likely use Twitter for many of your marketing purposes -- in fact, 75% of B2B businesses use Twitter as a part of their marketing strategy.
InsightSquared
FEBRUARY 15, 2019
The revenue ops event of the year is back and better than ever. Sales, marketing, and business operations professionals will join forces for Ramp by InsightSquared June 13-14 at the Revere Hotel in Boston, MA. Here are the top 5 reasons you need to be there: Learn from thought leaders around relevant tactics that you can put into action when you get back to your desk.
Heinz Marketing
FEBRUARY 10, 2019
It’s basically the equivalent to a really good weather app but for travel nerds. Or just those who want more detail about the flight they’re on or the flight they’re tracking. Enter the airline and flight number and FlightView will only see where the flight is on a map, you get up to the minute updates on likely arrival times, arrival gates, connecting flights and more.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
KO Advantage Group
FEBRUARY 11, 2019
When people ask me what’s the difference between sales as a whole and high value sales, I ask them which do they want to achieve better: quick wins or long-term achievements? Any sales person can make a sale, but not everyone can tap on qualified leads and generate high value sales. You’ll want to establish and nurture your client relationships because in the long run, these will help you sell more, faster.
Hubspot
FEBRUARY 11, 2019
Choose your own adventure stories aren’t just limited to the form of books anymore. In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. However, as his deadline looms and the pressure to perfect his game mounts, Stefan starts to question his own reality, growing increasingly paranoid that he’s actually a character in a choose
SalesLoft
FEBRUARY 14, 2019
Guest post by Sahil Mansuri, CEO and Co-founder of Bravado. Did you know that your job is one of the best-kept secrets in the 21st century? Sure you did. Why not pay it forward? For the love of sales, be a sales mentor! Sales professionals have one of the highest paying jobs in the United States. Anybody with a good work ethic can be successful in sales.
Heinz Marketing
FEBRUARY 9, 2019
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Top Tips to Build Writing Focus with Pavlov and Pomodoros. Some excellent tips for being successful when it comes to your writing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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