Anthony Cole Training
MARCH 28, 2019
In our follow up to last week's March Madness write-up, we discuss the idea of "sales madness", and the notion that it can be defined similarly to insanity, or doing the same thing over and over again but expecting a different result.
Gong.io
MARCH 27, 2019
Are you looking for the BEST discovery call tips? Ones that will set your sales calls on FIRE? Well, this might be the most important thing you’ll read this year. You’ll see why in a minute. But First… A Disclaimer: These tips are NOT for beginners. You have to know the basics of good discovery for these to work. If you don’t, you’ll misapply them. If you DO know the basics, these tips will take you to the next level.
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Membrain
MARCH 24, 2019
It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales opportunities. For those who are unfamiliar with the term, it dates back to the steam-driven days prior to the emergence of the Internet, SaaS and modern buying behaviours and stands for Budget, Authority, Need and Timeframe.
Understanding the Sales Force
MARCH 27, 2019
When you hear a phrase like the hard sell , do you instantly think of car salespeople? Insurance? Replacement windows? No offense intended to those of you in one of those three industries! While someone's reference to a hard sell may differ, the perception of the hard sell is fairly universal. After prospects state an objection, say they're not interested, or tell the salesperson, "No," prospects tend to raise their resistance.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
The Sales Hunter
MARCH 29, 2019
Do not assume anything! This is easy to say, but sometimes tough to do in the moment. It can seem painless to make an assumption from reading someone’s email, but the real question is what is your assumption, and is it correct? That is where the problem lies. Anyone working with wood has been told this valuable phrase: measure twice, cut once.
Hubspot
MARCH 28, 2019
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
InsightSquared
MARCH 27, 2019
Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” This simple methodology is the basis of her entire approach when she works with clients to feel more comfortable and secure living in their own home.
Women Sales Pros
MARCH 29, 2019
There is a common belief that sales force turnover is always a bad thing. I’ve even read several articles supporting this point of view. Well, I am here to say that some sales force turnover is a good thing. Anytime someone leaves, it affords you the opportunity to upgrade your talent. I suppose most employers look at it differently, though, if they don’t have a predictive tool to hire salespeople correctly.
Hubspot
MARCH 28, 2019
No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms.
Partners in Excellence
MARCH 26, 2019
The sales team knew the sales process helped improve the results they produced–they had tested it, they’d seen profound improvements in result, but they weren’t using it. They struggled to produce results. The manager knew he was supposed to coach his people. He knew that coaching was the most effective way to improve performance and drive results.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
ConversionXL
MARCH 25, 2019
Should you follow a list of best practices when working on a conversion optimization project? Maybe. Best practices in the conversion optimization world get a bad rap, but it doesn’t mean they are wrong. In this episode, Peep discusses why following some best practices at the beginning of a project, is actually a good thing. If you don’t have enough data, best practices can at least give you somewhere to start.
Sales Hacker
MARCH 26, 2019
Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. From an evolutionary standpoint, this makes sense: craving routine made life safer and easier.
Hubspot
MARCH 26, 2019
YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.
Partners in Excellence
MARCH 23, 2019
I got an interesting prospecting note recently. It came, as so many do, disguised as a LinkedIn invitation. Honestly, I do try to look at these things to see if there is some value, something I can learn from the invitation, or from the individual if we connect. With this one, perhaps the biggest learning is how not to do things. Anthony is right, no one needs another random LinkedIn connection.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ConversionXL
MARCH 27, 2019
How do you achieve growth through conversion optimization? You need high-quality research and experimentation. In this episode, Peep discusses why research is critical to understand the problems on the website and why you need to develop multiple hypotheses in order to find the right solution. [This post contains video, click to play]. Subscribe to our YouTube Channel.
The Sales Hunter
MARCH 24, 2019
View every problem as an opportunity. Instead of looking at what has gone wrong, focus your thinking on the solution. This will move you forward with your customers and make them see you in a different light. You have an opportunity to demonstrate leadership. Will you choose to lead in the next problem that you face? Copyright 2019, Mark Hunter “The Sales Hunter.
Hubspot
MARCH 27, 2019
Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. On YouTube's Help Forum , Community Manager Marissa explained, "We've seen limited usage of these features, so we've retired them to focus our efforts on building new tools and improving on other existing features.".
Partners in Excellence
MARCH 28, 2019
Meet “Bob,” Bob is the diagram below. I wish I could take credit for the brilliance underlying Bob, but the credit goes to one of my favorite clients, a top performing sales organization in the semiconductor industry. Bob is a discussion of virtually any type of business opportunity or challenge your customer faces. But it is probably very unfamiliar, because very few sales people assess their customers’ problems–and how they can help in this way.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Hacker
MARCH 29, 2019
Transitioning From Baseball to a Sales Career. In September of 2012, I drove eighteen hours straight through the deserts of New Mexico and Arizona with everything I owned. With Colorado Springs and my professional baseball career in my rear view mirror, I headed to my new life in software sales. My baseball career ended one level below my childhood dream of making it to the big leagues.
Outreach
MARCH 28, 2019
How productive do you think your sales reps are throughout the week? On any given day? Your Outreach Dashboard might be telling you that your team is staying on top of their tasks, but if your reps are working extra-long days just to stay afloat, they’re going to burn out sooner or later. The key to avoiding the dreaded burnout is to increase productivity.
Hubspot
MARCH 27, 2019
You've spent hours prospecting : researching, making warm calls , reaching out via email and on social media. If you have prospects who are dragging their feet or slowing a deal down, you might be working with a tire kicker. The Cambridge Dictionary describes a tire kicker as, "someone who appears to be interested in buying something and asks a lot of questions, but doesn't buy anything.".
Engage Selling
MARCH 28, 2019
In today’s world, you either decide to be digital or you decide to be dead. What’s your choice?
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Jill Konrath
MARCH 23, 2019
I was standing on a ledge, facing a rock wall. The path at Water Canyon ended there; we couldn't go any higher. Looking down over my right shoulder, I saw a bottomless pit. One that I was supposed to descend. My stomach was churning, my head was spinning. Fear owned my body and I was at its mercy.
Sales Hacker
MARCH 28, 2019
To address the disparity between men and women in sales, a good start is to change your hiring practices , and update your company policies. But those two steps on their own are not enough to drive true equality in our male-dominated industry. After hiring, the real work begins. In a recent survey by D2L , an online survey company, 64% of men said that they received access to training resources, while only 48% of women said they did.
RAIN Group
MARCH 27, 2019
I recently switched financial advisors for both my business and personal finances. In order to make an informed decision, I interviewed three different advisors before choosing. The approaches taken by each of them both before and during the meetings were wildly different and greatly influenced my overall choice.
Engage Selling
MARCH 29, 2019
???????????I was working with a CEO and his management team recently and the CEO said, “If you’re batting 300, you would be in the hall of fame.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
MARCH 29, 2019
Did you know, on average, a 1% price increase translates into an 8.7% increase in operating profits ? It's hard to believe the smallest percent increase or decrease in price can make a significant impact on profit margins. This statistic highlights the importance pricing can have on your company's bottom line. Now, I'm sure you're wondering which pricing strategies will help you turn a profit.
KO Advantage Group
MARCH 25, 2019
Sales meetings are more than just business deals. Yes, you’re selling B2B products and services, but beyond that, you’re injecting emotion into the conversation. Without it, how will you connect with your prospects or customers? Customers make their purchasing decisions based on situation, information, and emotion. The logical part of the sales process is important, but in the end, emotion can drive sales.
SaaStr
MARCH 26, 2019
The best sales reps solve my problems: They listen to my actual problems and show me the best solution using their product — and other products. They learn my business fast, and show me exactly how their product solves my problems. They help me demo, pilot or try the product in whatever fashion makes me the most comfortable. They are fluent in, and honest about, the competition.
Selling Power
MARCH 25, 2019
There are four interrelated elements to the away-game selling process. Here’s how you can use them to succeed with customers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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