Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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FinTech or PeopleTech?

Anthony Cole Training

I drive a Ford Explorer. Most of the people that ride with me, except my friend Jerry Barron, think I’m a good driver. Not only do I drive well, but I know my vehicle, how to maintain it and how to make adjustments to my driving and the vehicle when necessary. However, all the enhancements in the vehicle won’t keep me from crashing if I fail to turn into the slide instead of against it, or if I fail to ‘tap’ the breaks when I hit a sheet of ice on a frozen bridge.

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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

If you’ve ignored the design and content of your “thank you” page, you’re neglecting: Recent purchasers. New leads. These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. Whether you’re confirming access to a PDF download or thanking someone for a four-figure purchase, there are ways to add value for users—and get more value for your business.

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Trending Sources

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Golden Nuggets from the CSO Insights 2018 Sales Talent Study

Membrain

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their data, overlay some of Objective Management Group's (OMG) data, and see what we can take away from that.

Sales 109
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[Infographic] The Sales Leaders' Guide to B2B Sales Growth in 2019

RAIN Group

Seventy-five percent of purchases are strategic, meaning the buyer is making an investment and not required to buy. Yet only 14% of buyers discover these strategic opportunities from sellers. If you want to grow your sales in 2019, the opportunities are out there and very few sellers are taking advantage. How can you build a team that closes this gap?

Growth 105
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Being a Great Steward for Your Clients

Anthony Cole Training

Today's blog turned vlog comes to you from our very own Walt Gerano, as he discusses the importance of being a great steward for your clients, and how these tactics will help you grow your business and relationships.

Clients 137
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What is Account Based Marketing? Interview with Steve Watt

ConversionXL

ABM works – when it’s done right. Taking shortcuts can cost you time and money. In this video, Steve covers what account based marketing is and how your marketing and sales teams can close bigger B2B deals faster with an effective ABM program. [This post contains video, click to play]. Subscribe to our YouTube Channel. The post What is Account Based Marketing?

B2B 100

More Trending

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How to sync the brains of buying committees and make the sale

Membrain

Take several mechanical metronomes and set them to tick at different speeds, so that you create a chaos of random sound. Tick tick tock ticktick tick tickticktick tocktock tick. This is what buying committees can feel like. A chaos of random ticking in different directions at different speeds, all of it coming to nothing.

Sales 93
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9 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

Hubspot

In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

Categorize this post as “thinking out loud.” I’m not sure what I think about this issue, so I’m using the post to help me think through it and to get your input and ideas. We all know the story—buying has changed profoundly, complex buying is chaotic, we need to be customer focused/driven, we need to create value in every interaction… At the same time, customers have many more sources/channels for information to help in their buying decisions, AI/ML technolog

Sell 92
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If You’re Selling Without Video, You’re Doing It Wrong (This Data Explains Why)

Gong.io

In the Gong Labs series, we publish what we learn from analyzing sales conversations with AI. Follow me to read upcoming research. I’m not a natural salesperson. I had to learn to sell manually. And I’m going to tell you about the time I went from good to great in sales. It happened in July 2014 during a one-on-one with my sales manager. “I can almost hear your mind racing during sales calls,” he told me.

Sell 76
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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B2B Instagram Strategy: A Simple Guide

Heinz Marketing

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. So I swallowed my pride and asked our president, Matt Heinz , if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. Can you write about that?”. My immediate thought was “Uh, YEA, I look at that app way too often!

B2B 78
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5 Guaranteed Ways to Boost Job Satisfaction on Your Team

Hubspot

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%. Undoubtedly, your company will grow faster if you invest in your employees' happiness.

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Faux Transformations

Partners in Excellence

The word “transformation,” has become the buzzword for 2018. Every consultant, guru, prognosticator talks about transformation. Within organizations, executives proudly present their transformation strategies. Yeah, I also use the word–possibly too much. The problem is, when one looks at most of these “transformations,” nothing looks that different from before, certainly the outcomes don’t look any better-much of the research data would suggest sales/market

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Tools Every Account Executive Should Have

CloserIQ

The most successful Account Executives (AEs) aren’t just smart and driven. They also know how to make efficient use of their time, and stay on top of client relations. Of course, using the right tools makes these tasks a lot easier. Here are seven indispensable tools every AE should try out. 1) Remote presentations/video conferencing applications. The ability to communicate with prospects and clients remotely is critical for sales success.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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6 Reasons to Walk Away from a Deal

Sales Hacker

Why successful sales people walk away. When you’re young and new to sales, there’s a strong compulsion to chase after every opportunity that comes your way. It’s not surprising, just getting prospects to engage at all has become so hard! So, when you get someone to actually talk and you spot a possible opportunity, you’re onto it all guns blazing! There’s a sort of die hard, “I’m a sales guy/gal, I’m relentless, I never give up” type mentality that sets in.

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The 13 Best Real Estate Videos of 2018

Hubspot

As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. Real estate mogul, Barbara Corcoran , began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website.

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Are Our Customer Conversations Substantively Different Than Internal Discussions?

Partners in Excellence

The other day, I published a post, “ Are Traditional Selling Skills Even Relevant Anymore? ” It’s generated a lot of great ideas and good discussion on both sides of the topic. One of the premises I had in the article is that the skills/challenges we face in driving change within our own organizations, and that those customers have within their organizations are not much different than the conversations/engagement that sales people and buyers have.

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Streamline and Shine: How to Double Your Sales Email Response Rates

Outreach

Most limits aren’t limits. That’s why Olympic records get broken and all-time-highs in just about any field get pushed further up every now and then. Sales is no different. If you’re a sales manager or have been an SDR for a while, you know that even the finest playbooks can still be tweaked here and there to squeeze just a little more efficiency, or produce a few more responses and deals than the team usually achieves.

Sales 73
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Increase Diversity and Inclusion in Your Sales Hiring Process

Sales Hacker

Let’s set a scene. Company raises money and is now ready to “scale the sales team.” Their current seller has done a great job, so the natural inclination is to assume that we want to replicate that person and sales will continue to grow, right? “John is our best AE– I need 10 more Johns!”. Fast forward 1 year later: “Oh no, my entire sales team looks the exact same…”.

Process 74
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Debt to Equity Ratio, Demystified

Hubspot

Growing a business requires investment capital. Scaling businesses need money to launch products, hire employees, service customers, and expand. There are numerous ways to raise capital, and each will have a different impact on your company and the pace at which you grow. The most common way to raise capital is through either equity or debt. But what do each of these entail?

Finance 82
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Stopping Our Metrics Obsession!

Partners in Excellence

Metrics are important. They provide a means of helping us understand whether we are on target to achieving our goals. They also give us insight into potential changes in the market. As we “instrument” more of the selling process, whether through CRM, mobile tools, and other means, we have the capability of measuring many more things than we have in the past.

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Putting yourself first means you’re smart, not selfish

Heinz Marketing

My first of “ ten lessons learned in ten years in business ” was to Put Values First. Today I want to talk about Putting Yourself First. I’ve invested a lot of time and energy in my career, throughout my life, trying hard to give back to others. One of my early professional mentors taught me about servant leadership and I strive to live that with my employees, customers, partners, peers, family and others.

Product 72
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Account Collaboration and Strategic Account Planning With Video

SalesHood

Account Collaboration and Strategic Account Planning with video is a very efficient and effective way to align a team and deliver great value to your customers. Last week, I needed to quickly get up to speed on one of our customers. We had a scheduled meeting with one of our larger and most strategic [ ] The post Account Collaboration and Strategic Account Planning With Video appeared first on SalesHood.

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What's a Finsta? We Explain This Confusing Instagram Trend

Hubspot

I first heard the term "Finsta" from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it "Finsta-worthy". When I asked what she meant, she explained a "Finsta" is a fake Instagram, or a "Finstagram" (shortened for cool factor, probably). "But … Why do you need a fake Instagram account? Isn't one enough?" I asked her.

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“We Chose The Vendor With The Most Complete Solution”

Partners in Excellence

I just read a report, “ The Mood Of The B2B Buyer.” The results weren’t surprising, reinforcing most of the other research I see. There was one piece that provoked me to reflect. It was the response to the question, “In what circumstance might you opt for a more expensive solution to address a specific business need or pain point?

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Matt’s App of the Week: Liven.io

Heinz Marketing

Keeping your audience engaged is a challenge for every speaker. Some put polls in the middle of their presentation to keep things interactive. Liven.io takes that to another level, giving your audience access to your entire presentation in real-time on their own machines (laptops, smartphones, tablets and more). Through Liven your audience can follow alone with your slides, answer poll questions, share feedback, even engage in real-time chats about your content with other attendees.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Weekly Roundup – Nov 30, 2018

CloserIQ

The CloserIQ Weekly Roundup is a list of some of the best content we’ve been reading recently. Check back every week to stay up to date on industry trends and advice on everything from sales and recruiting to tech and startup news. Featured Article. Tools Every Account Executive Should Have. The most successful Account Executives (AEs) aren’t just smart and driven.

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What's Considered a Current Asset?

Hubspot

As an entrepreneur , cash is necessary to fund your operations. Whether you need new equipment for your business or a larger office space, you'll have to raise funds to pay for these investments. Funding can come from a loan, investor, business line of credit , or you can pay cash. Cash and short-term assets that can be quickly converted to cash are called current assets.

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7 Ways to Ensure an ROI on Your Sales Kickoff (SKO)

SalesLoft

Whether you’re planning your first sales kickoff (SKO) or it’s your 20th, there’s always pressure to make it memorable and see a return on your investment. To that end, we rounded up 7 ways to ensure an ROI on your sales kickoff. There is no one-size-fits-all plan for sales teams. Variables like size, experience, team dynamic, past year’s performance, and your big goals for the coming year need to be factored in.

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How to get a lot done but accomplish nothing

Heinz Marketing

Over the past ten years, I’ve learned to Put Values First and simultaneously Put Myself First. My third of “ ten lessons from ten years in business ” is to Recognize and Prioritize Two Distinct Levels of Focus. I work day to day from a combination of to-do lists and a calendar that together keep me focused. In the midst of a busy workday, I want to know where my time is best spent.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.