Anthony Cole Training
SEPTEMBER 23, 2020
Virtual relationships aren’t new and neither are virtual business relationships. What is new are the expectations and the tools. Instead of in-person meetings, we are now expected to meet via Zoom, GoToMeeting, Facebook Live. Technology is consistently providing us with more and better ways to connect.
Membrain
SEPTEMBER 23, 2020
Account planning is a critical element of complex b2b sales. Traditionally, this process begins with an assessment of where the sales team might win “more wallet share” or how many additional products they might be able to sell into each account.
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Understanding the Sales Force
SEPTEMBER 21, 2020
Most companies don't understand that crappy customer service is really a sales issue. When a company's customer service is thoughtful, helpful, kind and thorough, that great customer service actually serves the sales organization. It becomes easier for salespeople to renew accounts, cross-sell, up-sell and succeed. When a company's customer service sucks, it has the opposite effect, creating objections, resistance, disdain and animosity.
Heinz Marketing
SEPTEMBER 19, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Critical Elements of Proactive Client Retention. Of all the clients who changed suppliers in 2019, 68% did so because they no longer felt valued by the supplier.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
SEPTEMBER 21, 2020
So our SaaStr Digital events since March have been wildly successful — much more than we expected. With 100,000+ total attendees, and probably 200,000+ including on social, we’ve had a ton of fun and learned a lot, from the CEO of Slack, Box, PagerDuty, Unsplash, and so, so much more. Our next big Digitial Event will launch next week, SaaStr Scale 2020 on Dec 8-9.
Membrain
SEPTEMBER 20, 2020
There we were, in the dark, in the middle of a hotel parking lot, at 3:45 AM. Why? The hotel fire alarm went off and we didn't want to ignore the warning that was so loud my wife and I couldn't hear each other speak. Why was every other guest in the hotel parking lot with us? Well, what if the hotel was on fire? What if our lives were truly in danger?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Force Management
SEPTEMBER 24, 2020
With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes.
Partners in Excellence
SEPTEMBER 24, 2020
When we engage our customers in discussing opportunities, we know it’s critical to understand “why.” Why are they considering making a change? Why now? What are the consequences of doing nothing? What are they trying to achieve? Why is this important to you and the organization? We are much more effective when we understand what’s driving the customer and we align our strategies around helping the customer navigate the change initiative.
Selling Power
SEPTEMBER 23, 2020
Imagine a deal where every step has been confirmed by the customer. A deal where the close date is the same date forecast in Salesforce, and where there are no surprises from a new stakeholder at the last minute. That’s the promise of a Mutual Action Plan (MAP), a document shared between the seller and the buyers detailing everything that each side must do to make the deal happen.
ConversionXL
SEPTEMBER 22, 2020
“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency. But as the saying goes, there’s no such thing as an overnight success. Throughout my career, I’ve received hundreds of rejections on the journey to landing a few big wins. While rejection comes with the territory, you can do a few things to improve your chances of success.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesmate
SEPTEMBER 22, 2020
As a sales rep, your efficiency is measured on how well you can attain the sales quota. Without a healthy pipeline, it becomes difficult to achieve those sales quotas. You end up receiving negative feedback during the sales performance review. “ 57% to 67% of salespeople miss their sales quota every year. Sales success begins with effective prospecting.
Engage Selling
SEPTEMBER 25, 2020
Recently, a Canadian colleague of mine needed to travel out-of-country and wanted to purchase medical coverage for COVID-19. I happily referred her to my business insurance broker.
Heinz Marketing
SEPTEMBER 22, 2020
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Listening is the ability to accurately receive and interpret messages in the communication process. Listening should not be confused with hearing, they are two different words with two different meanings. A few months ago, I listened to Dorie Clark’s LinkedIn Learning session, Improving Your Listening Skills , and there were a few things that stood out to me.
Partners in Excellence
SEPTEMBER 23, 2020
“Let’s partner,” or many variations on the theme appear in a large number of the LinkedIn and email communications I receive. We all know that’s just another term for “I’d like to sell you something.” Perhaps it’s my sadistic nature, but every once in a while, toying with someone who sends a particularly strongly worded “partnering” message, I often respond, “It would be great to partner.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
RAIN Group
SEPTEMBER 23, 2020
How many times have you received a prospecting email or phone call and said, "Sure, let's meet right away?". If you're like most of us, it probably doesn't happen very often. If you're on the other side and the one sending emails or making calls, what's your success rate? Probably pretty dismal. Congratulations! You're like most of the people we surveyed.
Engage Selling
SEPTEMBER 25, 2020
Often, the obvious pick for a sales manager is also the wrong one. Picture this. You have an opening for a sales manager position in your organization. The obvious pick is your top performing sales rep, right? Not necessarily.
SaaStr
SEPTEMBER 21, 2020
Totally spot on. So much of sales is process and execution. If you have the materials to work with, success is completely possible. — Brendan McAdams (@brendanmcadams) September 21, 2020. When you are finally ready to hire your VP of Sales, oftentimes, there’s often a bit of a quiet panic around time. About getting the hire done. Because there’s a window.
Partners in Excellence
SEPTEMBER 20, 2020
I was having a conversation with a very good sales person. We were speaking about a very competitive, difficult deal. The conversation started with “value.” I asked questions about what the customer was trying to do, the results they expected, and the business impact. The sales person answered some of my questions about what the customer was trying to do—-but the conversation started getting diverted.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
SEPTEMBER 21, 2020
Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors.
Sales Hacker
SEPTEMBER 22, 2020
Multi-threading. We’re all hearing lots about it lately. But what I’m not seeing are very many tactics on it. I thought I’d fix that. Consider this your No-BS, leave-the-fluff-behind guide to things you can start doing today to multi-thread your deals. But hold up, Andrew. What is a multi-threaded deal? The concept is simple. We all know it: nine times out of ten, you have to pull in multiple stakeholders to get a deal across the line.
Heinz Marketing
SEPTEMBER 21, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Partners in Excellence
SEPTEMBER 24, 2020
The discovery part of the buying and selling proceesses are, perhaps, the most important part of the process. It is a huge amount of the shared learning process we start with our customers. But, do we really “discover,” in this process, or are we just seeking confirmation for what we want to hear? Too often, our discovery questions are highly scripted to get us to learn the things we need to know to better sell?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
SEPTEMBER 23, 2020
As a billionaire inventor and CEO, the fictional Tony Stark , also known as Marvel's Iron Man , worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark's impressive achievements, his career success and robotic super-suit weren't what made him a legend. In fact, Stark’s best Marvel Comics storylines began when he joined The Avengers to save the entire universe.
Sandler Training
SEPTEMBER 25, 2020
We live in an era when virtual selling has, in many industries, all but eclipsed face-to-face, in-person selling. The post Pre-Call Planning for the Virtual Sales Landscape appeared first on Sandler Training.
Sales Hacker
SEPTEMBER 24, 2020
The product you were selling six months ago is not the product you’re selling today — not if you’re improving it correctly. The team that was selling product six months ago is not the same team out there hustling leads today? —? not if you’re hiring and training right. That’s why targeting people who were interested enough to sit down with you, but never pulled the trigger is the perfect way to pull leads and big wins out of your existing database.
SaaStr
SEPTEMBER 24, 2020
You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? That when you make a mis-hire, you'll always look back and say you should have made a change 3-4 month earlier? Well, everyone is right. — Jason ?BeKind? Lemkin ?? (@jasonlk) September 24, 2020. A lot of classic SaaStr advice has been how to spot the best potential VPs.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
SEPTEMBER 24, 2020
We've talked about it before, but diversity, inclusion, and belonging shouldn't be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language. Whether it's intentional or not, we all carry implicit biases in our everyday language.
Highspot
SEPTEMBER 24, 2020
At Highspot, we strive to deliver beautifully designed software with a spark of magic. And now we’re bringing that same spark to our inaugural global customer conference. Welcome to Spark 2020 — a two-day virtual conference during which you’ll learn the best ways to enable your teams on Highspot, how to configure the product to suit your organization’s needs, and gain the know-how to strengthen your sales enablement function as a whole.
Sales Hacker
SEPTEMBER 23, 2020
It’s probably been a while, but was the last in-person sales summit you attended a once-in-a-lifetime, career-defining experience? Probably not. Sales kickoff (SKO) events are often long, expensive get-togethers that leave attendees looking forward to the flight home. They might be flashy, but they lack engagement opportunities that would make them truly useful and memorable experiences.
InsightSquared
SEPTEMBER 21, 2020
I’m James Davison, Chief Product Officer here at InsightSquared taking you behind the scenes of our Revenue Intelligence Platform launch. . Let’s start with the obvious. Product launches are HARD. There are a million details, months of work, huge investment in both capital and resources. It’s no surprise companies can’t afford to do them very often, so when you do, you want to make them count. .
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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