Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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Call a Sales Audible!

Anthony Cole Training

In today's blog post, we discuss the importance of calling a sales audible at the line of scrimmage. Like an elite Quarterback, an elite salesperson must be willing to change things up when they're not working and be open to trying something completely different in the field.

Sales 161
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“…. More Challenging Than I Expected….”

Partners in Excellence

Just got a note from a good friend. About 6 months ago, he and I discussed a new job he was considering. It was a dream job, he accepted it. He reached out the other day to catch up and get some coaching. A phrase in his note struck me, “… It’s more challenging than I expected… ” My knee jerk reaction was, “Fantastic!

Customers 143
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Trending Sources

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In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.

SaaStr

There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton. Yet … is that really the whole story? Why did Atlassian essentially need no capital to IPO, yet Slack raised epic amounts ?

Contract 130
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How to run a successful sales discovery call (with tips and 16 questions)

Salesmate

Salespeople are always in a hurry to sell. Well, everyone wants the applause and incentives that are given when the sales quotas are achieved. But sadly, few things are missed out when you do things in a hurry. Salespeople do not give enough attention to the initial stages of the sales process and suffer in the end with a poor conversion rate. 79% of marketing leads don’t convert into sales.

Sales 125
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to use account planning to improve customer success

Membrain

When most sales professionals talk about account planning, they immediately think of how they can maximize the revenue from their existing accounts. Or how they can prevent accounts from selecting a competitor.

Customers 118
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Knowing Your Numbers

Partners in Excellence

I’m always stunned by the number of sales people and leaders that don’t know their numbers. By that, I mean the numbers that help them understand the leverage points in driving performance. Some readers will push back, “I know my quota and the revenue I produced…I know what I have to do each month, quarter!” Those are important numbers, but not very useful in managing performance.

Pipeline 111

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Powerful Virtual Sales Conversations: Preparing Yourself Before the Conversation

SalesProInsider

With more virtual sales conversations occurring these days than ever, what can you do to make sure that you maximize the productivity and the efficiency of your efforts in that conversation, in that sales opportunity? In a previous video, I shared what you can do before a conversation to help the buyer be ready and have expectations for the experience.

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Strategic Pivots During These Times

Engage Selling

Strategic pivots can help you during these times. I’ve noticed salespeople, sales leaders and executives get discouraged because their current buyers have slowed down or completely ceased ordering.

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“Getting Back Out There”

Partners in Excellence

I have to admit, I’m going stir crazy. My days are filled with back to back Zoom, Team, Skype meetings. I’m “connecting” with people, perhaps more than before. But I’m longing to jump on a plane and go to a face to face meeting. There’s something about physical presence that virtual meetings cannot replace, at least yet.

Meeting 109
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Banish farmers and farming!

Membrain

No, I’m not making a political statement about our agricultural sector. Farmers and farming are what brings food to all of us.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Make MEDDICC Work for Your Sales Organization

Force Management

Over the past few months new challenges may have forced the need for changes and shifts in your sales process. As you consider ways to help reps faster qualify opportunities, improve forecast accuracy, and increase win rates, make sure you’re looking beyond the process.

Sales 90
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The Difference Between an Objection and a Heckle | Sales Strategies

Engage Selling

In this week’s Sales Leader, I examine the difference between an objection and a heckle. Objections Versus Heckles An objection comes after a substantive discussion. It’s a legitimate question you have to answer.

Sales 106
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On Planning And Preparation

Partners in Excellence

Anyone who has spent any time with me knows that I’m focused on planning and preparation. Whether it is applying design thinking to the next meeting with a customer, or a manager doing a pipeline review, or developing and executing a deal plan; I am hard over on planning and preparation. I can quote all sorts of statistics on the difference in results produce by those who plan and prepare, and those that wing it.

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Salesforce: Still Very Important. Just Not as Important as It Used To Be.

SaaStr

For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company. The first to $1b in ARR, the first to $10b in ARR, and likely, the first to $100b in ARR.

Represent 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is Inside Sales? – Your Ultimate Guide

The 5% Institute

Inside sales refers to any sales role, where you speak to your potential and ideal clients remotely. Over the last few years – and even more so today; inside sales is becoming increasingly popular, because it’s got excellent benefits compared to Sales Professionals that don’t sell remotely. Just some of the business methodologies utilising inside sales include: Software as a service.

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6 Key Communication Skills You Need to Succeed in Sales

Sales Hacker

It’s easy to see communication skills as a gift — either you’ve got them or you don’t. But communication skills can make or break your success. If you’re a skilled communicator, you’re more likely to be perceived as an expert. If you speak eloquently at a job interview, you’re more likely to get the job. In fact, according to a recent survey of approximately 1,000 employers, effective oral communication is the most desired skill in job candidates.

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Longing For “Getting Back To Normal”

Partners in Excellence

So much of what I hear and read focuses on “getting back to normal,” or “the good old days (pre-pandemic).” It’s stunning how short our memories are. Reflecting back, as little as six months ago, “normal” wasn’t so great. The “good old days,” weren’t very good. Think about it: The majority of sales people were not making quota.

Quota 94
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Why are you losing your sales deals in the closing stage?

Salesmate

Well, you might have been taught by sales managers in your induction program that closing sales deals is an art and it is really simple. You have to be prepared, show up for your sales meetings, leave a mark on your prospects, navigate through their objections, pitch your proposal, and follow-up! Seems so simple right? When given a practical view, the selling process is a lot more complicated than this.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 x Effective Tips To Improve Your Sales Conversations

The 5% Institute

Every sale initially starts with a conversation; therefore – improving your sales conversations are critical to your closing success. But what makes an excellent sales conversation? And how do you utilise them to make them effective? In this article, you’ll learn five critical tips to improve your sales conversations, so that you can win more sales, and serve more people consistently. 5 x Effective Tips To Improve Your Sales Conversations.

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Who Owns Sales Enablement? Sales? Marketing?

SalesHood

The number one goal for any sales enablement team is to empower effective sales. Ideally, this is done on every level in the company - although your first knee-jerk reaction might be to turbocharge the sales team only, and have sales enablement be grouped with sales teams. The fact is that the whole [ ] The post Who Owns Sales Enablement? Sales?

Sales 95
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You Aren’t Doing Enough Customer Marketing

SaaStr

How much do you talk about Customer Marketing? Be honest. While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Over the last 5+ years, we’ve all started to turn Customer Success into a science and a key discipline in SaaS.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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This Too Shall Pass

KO Advantage Group

Reaching out to people when times are uncertain can be hard or intimidating. How should you approach it? 2020 has been one surprise after another, with a global pandemic, a recession, or civil unrest. But this too shall pass! When approaching clients or contacts, take away from the immediate sale! Focus on the future. Want to learn more about what sales looks like for your company?

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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 1)

Miller Heiman Group

As a result of the coronavirus pandemic, everything seems different, but sales fundamentals haven’t changed that much, if at all. What’s most different is our time: each moment seems more precious, which means sellers must be conscious of how they spend their time preparing for interactions and of how they spend their buyers’ time. Because every moment matters, foundational selling and questioning skills are more critical now than in the past.

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3 Ways We Are Making Heinz Marketing Customer Experience Real #HMCX

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Here at Heinz Marketing we are really proud of the experience we offer our clients through each and every engagement. A large chunk of our business is from returning clients and we think that’s the best proof of a positive customer experience. To be honest, our customer experience has developed quite organically.

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10 Content Marketing Analytics Tools That Finally Do What You Need

Hubspot

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.

Territory 101
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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4 Steps to Run Better Video Conferencing Meetings

Sales Hacker

During the week of March 14th to March 21st, 2020, video conferencing apps hit a record number of 62 million downloads. For years, companies have been gradually discovering the benefits of replicating face-to-face interactions with video. However, in 2020, video meetings quickly evolved from something that was nice to have into something that is a critical tool.

Meeting 85
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Where’s The Puck Going?

Partners in Excellence

“I skate to where the puck is going to be…” It’s a quote attributed to Wayne Gretsky about what differentiated his style of play from other hockey players. It’s old, after all, Gretsky retired in 1999. It’s tired, the metaphor has been applied to so many things–I’ve used it in different contexts in many past posts.

Up-sell 84
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Content Research: 4 Ways to Find a Ton of Wins

ConversionXL

If I told you that a post earned 30 links and 100 shares, how would you respond? “Wow, must’ve been amazing!” “Not bad.” “Total flop!”. Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example. Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results.

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What is Localized Content [+When to Use It]

Hubspot

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers' preferences and culture, marketers can miss out on significant opportunities. So, how can marketers make sure their content is prepared for when new markets open?

Education 100
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.