Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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The 9th (and Final) Sales Productivity Tool: Performance Recording

Anthony Cole Training

In our 9th and final installment in the Sales Productivity Tools blog series, I dive into an essential item on the list: the Performance Recording tool.

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5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR

SaaStr

We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??

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Here are the 7 BEST Data-Backed Sales Tips of 2019

Gong.io

There’s no shortage of sales tips online. In fact, Google returns 1,370,000,000 results when you search “sales tips”. Yeah. That’s 1.37 BILLION articles. Some of those results are Gong’s articles, and what sets them apart is our focus on data-backed sales tips. Toss anecdotes and opinions out the window and let data tell the REAL story. As you know, Gong lives — check that, thrives — on (big) data.

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Goal for a Healthy Sales Culture

Score More Sales

In my sales career I had 22 different sales managers (not counting a few interim ones) over time and experienced great, amazing leadership - and also horrible, disappointing leaders – from “awesome” to “awful”.

Sales 101
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How your sales technology should support sales training

Membrain

How would you feel if I told you that for every dollar you spend on sales training, you may as well be throwing 80 cents of it into a bottomless pit?

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From Engineer To Sales Role – What You Need To Know

The 5% Institute

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales. In this article, you’ll learn why going from Engineer to sales can sometimes make people feel hesitant, the things to be careful of when going from an Engineer to sa

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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. It also made me feel valued as a subscriber to their record label's emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with

CTR 101
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Dave Kurlan's Predictions for Sales Organization in 2020

Understanding the Sales Force

Before I can make any predictions for 2020, let's start with these ten simple truths about selling for proper context. ONE: Selling is not as difficult or as simple as many would have you understand. TWO: While there are certainly nuances that influence how selling changes based on the target audience and complexity, selling is essentially the same whether it is technology, pharmaceuticals, capital equipment, financial services, cars, components, accounting or any of 200 other industries.

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Sales Leaders: What Your Top Performers are Thinking in Your Sales Kickoff Presentation

Force Management

Many of you are prepping for your sales kickoff. We often put so much into the planning of the SKO, that sometimes we fail to give the same amount of attention to the actual presentation we will give at the event. The sales kickoff is often the one chance sales leaders have to get the momentum going at the beginning of the fiscal year. Past quarters are over and done with and the SKO is a time to start fresh, right the course and chart the path towards increased sales productivity and revenue.

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8 Ways to Make Every Sales Conversation Count in 2020

Highspot

Business, on the other hand, is in constant flux. Continuously shifting customer expectations bring new challenges. In recent years, companies around the world have rapidly evolved their approach to sales to keep pace with modern buyer demands. When 77% of business buyers feel that technology has significantly changed how companies should interact with them, sales organisations have no choice but to adopt fresh processes, techniques, and technologies — or face irrelevance.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The 18 Most-Followed TikTok Brands and Influencers

Hubspot

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create eng

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How to switch your team to a new sales stack

PandaDoc

There’s no doubt that having a solid sales stack is a must. In fact, 82% of SDRs agree that sales technologies are critical for closing deals while the companies that don’t use any software for sales enablement are known to be less likely to achieve their goals. Yet, just like a proper sales stack can boost your productivity and help you close more deals, relying on wrong tools can significantly harm your business.

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Keys To Success In The New Year!

Membrain

December is always ripe for prognostication and advice for success in the New Year. Pundits, consultant, vendors of Sales/Marketing automation tools will offer endless insight and advice on how to beat your goals, how to be successful, how to have a fast start for the New Year.

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Beware of the Talk Trap

Engage Selling

There’s a menace in your sales territory today. It’s one that can drain your resources, rob you of your time, lay waste to your sales targets and sink the morale of your entire sales team…effortlessly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create an HTML Form That Sends You an Email

Hubspot

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit.

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5 Must-Read Books for Sales Operations Leaders

Outreach

Sales operations is the unsung hero of the sales world. Its role is far-reaching and yet is critical for frontline reps and for your revenue's health as a whole. As a sales ops leader, the scope of the role can be overwhelming, but don’t worry. We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy.

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A Crash Course for Creating Client Criteria

SalesProInsider

If you want to shorten the time to a buying decision…. Work with more of the clients you enjoy. Focus your marketing efforts on the right people. And save yourself a lot of time and headaches. Identify your ideal client profile and the criteria that allows you to filter who will be ideal. First, I’ll explain the two types of criteria and then I’ll share an easy and efficient way for you to identify them.

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Sales Process Development: How to Keep It Fresh

criteria for success

It can be tempting to think of sales process development as a one-time thing. You build your process and you’re good, right? Unfortunately, that's not the case. Over time, you’ll need to review and revise your sales process. If you don’t, you’ll eventually need to start back at the beginning and develop a process from [.]. The post Sales Process Development: How to Keep It Fresh appeared first on Criteria for Success.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons to explain this shift. More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years.

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The Impossible to Inevitable Audiobook is out!

SaaStr

Are you already a fan of the Impossible to Inevitable book? You’re in luck. The audiobook has been released and we’ve saved a few FOR FREE just for our readers. Read more to find out how! Impossible Goals, Inevitable Successes. Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it?

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Infographic: 3 AI-Verified Signs Your Prospect is Going to Sign

Gong.io

We all have ways to gauge whether or not a prospect is going to sign. You probably check your CRM, look for nonverbal clues, or maybe you trust your gut. But what if there was a data-backed way you could tell whether or not your deal was going to sign? There is. And it all starts in your inbox. We analyzed over 500,000 emails sent during sales opportunities and applied AI to isolate the sellers’ and buyers’ patterns.

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Words That Sell – Use These To Increase Your Sales

The 5% Institute

In this article, you’ll learn a variety of words that sell in both your sales conversations, as well as in writing. The type of language we use; both in our conversations with potential clients, as well as what we write for our ads are very important, as it can create emotion and persuade people to buy. In this article, we’ll be covering words that sell in your sales conversations, as well as words that sell in replacement of usual words you may use in your copy writing.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Beginner's Guide to Customer Targeting

Hubspot

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey.

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Three Keys To Improving Your Customers’ Experience

Miller Heiman Group

The phrase “defining moment” can be defined as any moment in time when your customer has the opportunity to evaluate how well you have met their expectations. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. A skilled customer success team is especially critical to sales success because they touch an account 10 times more than the sales team.

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Steps to Take Now for Your Next Quarter | Sales Strategies

Engage Selling

As we’re rounding out any month, quarter, or year—depending on how your fiscal year is created—I always like salespeople to think about accelerating their sales in the next period.

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High Ticket Closing – Your Step By Step Guide

The 5% Institute

High ticket closing is a popular niche within sales that many Sales Professionals are moving towards, because when done correctly – it can be very profitable. But what is high ticket closing; and what is the step by step system needed to make your high ticket closing journey successful? In this article, we’ll explore what is the definition of high ticket closing, as well as the exact step by step process required to sell high ticket products on a consistent basis.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It's a life-saver, right? Now think about whether you've provided the functionality so your own webpages are ready for a global audience. If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be.

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30 Inspirational Quotes on Sales Coaching

criteria for success

You hear a lot about sales coaching, but what is it? Who needs it and who is the best person to provide it? What is the best way to coach your sales team? Well, we’ve collected 30 quotes from the sports and business worlds to answer those questions. We love to share quotes on social [.]. The post 30 Inspirational Quotes on Sales Coaching appeared first on Criteria for Success.

Sports 69
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Pricing And Discounting Are Different!

Partners in Excellence

As usual, I’ve stuck my nose into some on-line discussions. This time, the discussion started on “creating value,” and devolved into a discussion of discounting. Bob Apollo kicked off the discussion with the premise: Discounting is a sign of failure. It’s something I wholeheartedly agree with. Without meaning to repeat Bob’s post, discounting comes as a result of our inability to get the customer to understand the value that we provide and create.

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Investing In Yourself – The Key To Success

The 5% Institute

Investing in yourself is one of the most important, and smartest things you could ever do with your income. Although there are various ways you can invest your time and money; investing in yourself can be one of the most profitable; for reasons we’ll explore in this article. In this article, you’ll learn what investing in yourself means, why you should be investing in yourself regularly, how to start investing in yourself, and ways in which you can invest in yourself.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.