Sat.May 09, 2020 - Fri.May 15, 2020

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Go For The "No" Early in the Sales Process

Anthony Cole Training

In today's blog post, we discuss the technique of going for the "No" early in the sales process. It may seem counterintuitive, but countless studies have shown that humans desire what they can't have.

Process 324
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Honing Your Remote Selling Abilities

Engage Selling

Has your team started honing their remote selling abilities? That is, are you and your sales team prepared for the inevitable “virtualization” of sales that was already well underway prior to the pandemic?

Sell 168
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Trending Sources

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Here's why your salespeople will love Membrain

Membrain

When talking with one of our sales training partners recently, we were asked for content to help salespeople understand “what’s in it for them.”.

Sales 158
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Three Ways Sales Leaders Can Shape What's Next

Force Management

The main goal right now for many organizations, including Force Management, is to effectively lead through the turnaround while supporting customers, employees and communities in the best way possible. That’s why we wanted to share some of the insights in this recent article by McKinsey & Company on how marketing and sales leaders can shape the next normal.

Sales 127
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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11 Concepts For Managing Yourself and Your Employees During Change

Anthony Cole Training

In today's blog, we discuss the notion that effective sales leadership requires leaders to meet the challenge during times of major change.

Meeting 199
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What It Takes to Sell in a Virtual Setting

Heinz Marketing

By Andrea Grodnitzky , CMO at Richardson. Recent global events have accelerated the use of video-conferencing technology to conduct virtual meetings with customers. Though global circumstances have precipitated this sweeping change, it is likely that virtual selling skills will become an established and ongoing practice, even when the normal economic cycle resumes.

Sell 139

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“I’m Selling As Hard As I Can, Why Aren’t You Buying?”

Partners in Excellence

The universal lament of sales people is, “Why aren’t my customers buying? I’m busting my ass selling to them?” We make dozens of prospecting calls, send hundreds of emails. We find customers with some level of interest, then do everything we can to convince the customers to buy our products. We train ourselves about our products, become masters at pitching them and comparing them favorably with the competition.

Sell 143
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Reprioritising your target accounts

Membrain

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is responsible for proactively developing their own territory (or who has BDR resources focused on their behalf).

Territory 131
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The differences between electronic and digital signatures

PandaDoc

In today’s digital world, the signing process for a paper document is time-consuming, wasteful, and, quite frankly, unnecessary. So, it makes sense that with the rise in popularity of the electronic document, electronic signatures have become the new standard for brick-and-mortar and remote businesses alike. They’re more convenient for the signer, paperless, and perfectly suited for any business that is conducted remotely.

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Feeling Uninspired? Your Time is Now.

KO Advantage Group

Times are tough, nobody will disagree with that. COVID-19 has closed businesses everywhere. People like you, or your family members are getting laid off, and have no form of income. What if you saw this recession in a different light? It is time! It is time to start the business you always dreamed of, of becoming your own boss. Follow your dreams. Want to learn more about what sales looks like for your company?

Consult 118
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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VC Founder Networking is LIVE for SaaStr’s New New in Venture!

SaaStr

[link]. Our VC <-> founder networking for New New in Venture on May 27 is now going LIVE! If you’ve registered as either a CEO or a VC, you should be getting an email to sign up soon. We already have 200+ VCs joining New New in Venture and 500+ founders of the 4,200+ registrants already. You just plug in the days you want to do meetings, in and around New New in Venture.

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Sandler Rule: Sales is a Broadway Play Performed by a Psychologist

Sandler Training

How do your prospects feel after sitting across from you in a sales call? The post Sandler Rule: Sales is a Broadway Play Performed by a Psychologist appeared first on Sandler Training.

Sales 120
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Tempted to Peek? Why Sequential Testing May Help

ConversionXL

Raise your hand if you’ve ever struggled with a decision between disciplined testing procedures and expedient decision-making. For example, think of a time when you’ve had to decide between sticking to your A/B test design —namely, the prescribed sample size —and making a decision using what appears to be obvious, or at least very telling, test data.

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The 5 Most Common Sales Problems Salespeople Experience

criteria for success

Our list of common sales problems salespeople experience is about a mile long. As sales leaders, we're often faced with challenges or obstacles. It's our job to see the opportunities in those challenges and lead our team to do so, too. We’d like to help you and your sales team identify and solve common sales problems —so, we’ve plucked out what we believe to be the five most common sales problems salespeople experience and offer some tips on how to solve them.

Sales 105
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Are the Public Markets Strong When Unemployment is Terrible? Answer: The Cloud

SaaStr

Q: Why are investors doing well while unemployment is terrible? Because The Cloud continues to perform well during these crazy times. And the public markets have become … The Cloud. While a little dated, this is my favorite visual representation of the S&P 500. It has become The Cloud: The Cloud was already growing fast. It is, for now, growing even faster during Shelter.

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The 2020 sales and marketing tips for startup owners

Salesmate

As a startup owner, I am sure you are always looking for ways of building a huge audience for your business? But it’s easier said than done, isn’t it? If you are a SaaS startup, you will be hungry for more signups and subscribers, if you are a digital product development startup you will want more clients that will pay for your services. . Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone.

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How to Succeed at Sandler Rule #19 ? Never help the prospect end the interview

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #19 – Never help the prospect end the interview appeared first on Sandler Training.

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Sales Management Training – Your Ultimate Guide

The 5% Institute

Effective sales management training can be the difference between keeping your Sales Managers performing at the status quo or reaching new heights that’ll leave the competition behind. But what should you include in your sales manager training? What core and fundamentals modules should be in all effective sales management training programs? In this article, we’ll look at: What is sales management training?

Sales 98
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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37 Tips To Keeping Morale Up

SaaStr

These are challening times, even for SaaS companies doing relatively well. Shelter is getting tiring for many, its wears on us. Communication gets strained. What's your top tip for keeping morale up on the team? — Jason ?InItTogether? Lemkin (@jasonlk) May 13, 2020. I asked on Twitter for folks’ top tips for keeping morale up now, and got some great responses.

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Great Customer Relationships Are a Marathon, Not a Sprint

Highspot

This is particularly challenging when you consider the role of functions like account management or customer success in building lasting customer relationships. Without the critical content, guidance, or training they need to elevate every interaction, post-sales engagements will suffer. And while this may have been dismissed by buyers when business was booming, during periods of uncertainty, these fractures become fault lines — capable of leveling renewal and expansion efforts when they matter

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A/B Testing on Facebook: How to Do It Right

Hubspot

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts?

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Sales Incentives – 10 x To Reward Your Sales Team

The 5% Institute

Sales incentives can be an excellent way to show your appreciation when your sales team not only meet quota ; but work hard to exceed it. Depending on your business type, you maybe limited to using money only as a form of a sales incentive. Fortunately, although money can be a great incentive for salespeople; there are many more things you can do to motivate your staff and show your appreciation.

Sports 98
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Succeed at Emotional Intelligence

Sandler Training

Mike Montague interviews Sandra Crozier-McKee on How to Succeed at Emotional Intelligence. The post How to Succeed at Emotional Intelligence appeared first on Sandler Training.

Growth 92
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Why Do VCs Want To Own So Much When They Invest?

SaaStr

Why Do VCs Want To Own So Much When They Invest? It’s confusing. Why do VCs need to own “so much”? Why do they often have these specific targets? Isn’t just making your investors a good return enough? It’s because it’s really hard for VCs to make enough money otherwise. To meet its own financial goals, a VC firm has to return 3x the amount it invests.

Meeting 93
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A Content Marketing Playbook for Times of Crisis

Hubspot

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

Trust 101
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Inspirational Quote by Dale Carnegie

criteria for success

Today's quote from Dale Carnegie is about prioritizing your goals. Read on to learn more about this week's Let's Talk Sales inspiration! Dale Carnegie Quote. Dale Carnegie is an American author, most famous for his book, How to Win Friends and Influence People. He said: “Do the hard jobs first. The easy jobs will take care of themselves.”. – Dale Carnegie.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports.

Gaming 85
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First Teams, Daily Wows and Yellow Scorecard Bans: What CMOs Talked About Last Week

Heinz Marketing

One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different. That’s why we try to summarize highlights from both sessions in these recap posts.

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How to (Easily) Make Perfect Content Calendars in Google Sheets

Hubspot

What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar?

Clients 101
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How To Get 1,000+ Top Leads in Q2. At The Summer of Apps.

SaaStr

Coming off the heels of the 17,000+ that registered for our first SaaStr digital event, Bridging the Gap , we have 2 more large scale digital events coming up. Next up is New New in Venture on May 27t h, where we’ll connect 250+ VCs, 1,000+ CEOs and founders, and 10,000+ attendees to share what’s new, and what’s changed in venture capital.

Product 85
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.