Anthony Cole Training
MAY 30, 2019
In this article, we offer solutions for your CRM system and provide 5 concrete steps in helping your salespeople improve their numbers and ratios so that a sales manager can more accurately identify choke points in the sales process.
Sales Hacker
MAY 27, 2019
Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. So what’s going on behind the curtain? Yeah, we’ve been thinking about that too. Namely… What does the perfect sales stack look like? And is it possible to leverage technology for a better pipeline and bigger deals?
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ConversionXL
MAY 29, 2019
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de FACTO”: F alse winners; A nti-winners; C hanging winners; T ricked winners; O verestimated winners.
Understanding the Sales Force
MAY 29, 2019
Last week Tom Hopkins shared a post on LinkedIn that resembled what I have said so many times. He said, " The art of selling involves two jobs: Job One is to reduce sales resistance and the other is to increase sales acceptance.". Many readers left comments about the importance of relationships as a means to preventing resistance from going up. I left a comment that said, " Thanks Tom.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Membrain
MAY 29, 2019
For salespeople entering the workforce today, it may be unimaginable that there once was a time before CRM. A time when contacts were managed in a flip file of actual physical cards with names and phone numbers written on them by hand.
Women Sales Pros
MAY 31, 2019
I can’t tell you how many times people tell me they “could never” be in sales. When I ask why, I get vague answers about not liking to sell or not being good at it. Eventually, when I bring it up, they’ll agree that one of the big issues is, they couldn’t handle the rejection. Most people’s default in life and in their business is to avoid having people say ‘no’ to them at all costs.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
ConversionXL
MAY 29, 2019
Since we started, our mission has been to bring elite-level know-how to everyone. We’re all about helping marketers and optimizers become the best they can be. A screen shot from our Marketing Management course. Our customers drive our path forward, and we’re always listening to your suggestions. We love your live chat messages, your emails, and phone calls.
Membrain
MAY 26, 2019
I’m sure you’ve experienced something that gives you a “rush.” It’s when, all of a sudden, everything just falls into place, everything is working as it should, it seems effortless.
Openview
MAY 29, 2019
For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.
Miller Heiman Group
MAY 30, 2019
As a sales professional, you need a game plan—a method for prioritizing your time and focusing your efforts on the deals that are most likely to close. But you also need a coach—someone who wants to see you win, because when you win, they win too. While you may be thinking of a coach in the traditional sense—as a personal mentor—you also need a different type of coach to build your book of business.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
MAY 30, 2019
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages.
SalesLoft
MAY 28, 2019
Guest post by Sahil Mansuri, CEO and Co-founder of Bravado. Why does a buyer talk to a sales professional? To get pricing? Take a demo? Compare features and capabilities? Historically, submitting your info to get pricing, a piece of content, a free trial… anything at all… was seen as a bear trap set by vendors to coerce buyers into a miserable sales process.
SaaStr
MAY 27, 2019
The main advantage is you can pursue a market or opportunity that is not worth their time. Yet. Big, established tech companies aren’t stupid, or ignorant. Not at all. They are better aware of tech trends than you are, usually. After all, they have all the customer data. But so many things just aren’t worth their time … yet. As a rough rule, anything < 10% isn’t material or worth their time.
InsightSquared
MAY 29, 2019
I remember attending the first Ramp conference two years ago. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Partners in Excellence
MAY 28, 2019
This is the second article in my series on Sensemaking. For links to all the other articles, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. It’s impossible to begin to think about sensemaking unless we have a foundation. That is, a context in which we are seeking to make sense of things. It’s this context that provides the basis for all our sensemaking activities.
Hubspot
MAY 28, 2019
Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.
SaaStr
MAY 26, 2019
SurveyMonkey is one of the Old School SaaS companies that has followed an interesting path. Founded back in 1999 (like Salesforce) in the Web 1.0 days, for years it was run by a tiny team and dominated the self-service side of surveys. It stayed small until 2009 when the founders were bought out by a private equity firm. Its growth has been more slow-and-steady than traditional rocketship, crossing $69m in Q4 revenues (let’s call that $280m+ in ARR, so soon to be $300m) — growing 1
Miller Heiman Group
MAY 29, 2019
In this episode of Move the Deal, People.ai founder and CEO Oleg Rogynskyy chats with host Greg Moore about what he’s learned about scaling sales teams from his experience leading startups and how artificial intelligence drives the future of sales. Rogynskyy started his career at a machine learning company as its first inside sales person, moving into roles as a sales and growth leader.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
The Sales Hunter
MAY 28, 2019
If there is one type of person every salesperson has more than a few pain-filled stories about, it is the gatekeeper. Relax! I’ve experienced my share of this too. You can’t make too many sales calls of any type without encountering one. You don’t have to think that the gatekeeper is the person waking up in the morning with the sole intent to keep you out.
Hubspot
MAY 29, 2019
Who thinks they have enough time in a day? If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Most of us are constantly pulled in many different directions and, as a result, are forced to multitask all day long. Finding time in a packed schedule can be challenging, especially when you're trying to find free time in your own schedule as well as ten other peoples'.
SaaStr
MAY 29, 2019
Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.
Predictable Revenue
MAY 27, 2019
Surprisingly, outbound sales campaign is not about selling at all – the goal of your campaign is to stand out from the crowd and to catch somebody’s interest. That’s it. The post The best (worst) outbound sales campaign by Growbots appeared first on Predictable Revenue.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Partners in Excellence
MAY 30, 2019
This post is the fourth in my series on Sensemaking. For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. In this post, I’ll do a deep dive into how we sell into organizations operating in the Simple Quadrant. As a recap, the Cynefin model is displayed below: The Simple Quadrant, is characterized by “known-knowns.” With a name like “simple,” people can mis-characterize businesses, thinking of them as simplis
Miller Heiman Group
MAY 28, 2019
Today, buyers wait longer than ever before engaging a salesperson. In part, that’s because buyers turn first to many other resources—including social networks and trade publications—before turning to salespeople to solve business problems, according to the CSO Insights Buyer Preferences Study. In that study, salespeople ranked as the next-to-last resource that a buyer would consult for advice, finishing just before trade associations.
Hubspot
MAY 29, 2019
So you’ve just been promoted to sales manager -- congratulations! You were a top-performing individual contributor in your previous position, but in your new role you won’t be able to do everything yourself. Making that transition and becoming an effective coach and leader aren’t easy. In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not.
Engage Selling
MAY 30, 2019
Take the time to analyze how you respond to things, both online and offline. Recently, I posted a new video on cold calling on LinkedIn.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Partners in Excellence
MAY 26, 2019
When we talk about critical skills and competencies of great B2B sales people, one seldom hears about organizational nimbleness or ability. Increasingly, however, this capability is critical for sales success. Organizational nimbleness is the ability to understand how organizations work and to navigate them to get things done. There’s a lot of evidence that shows the importance of this skill: More people are involved in the consensus decision-making process.
Heinz Marketing
MAY 25, 2019
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Myth of ‘Learning Styles’ A look at why the theory that some people learn better visually or aurally keeps getting debunked.
Sandler Training
MAY 28, 2019
Many sales professionals we work struggle with the question of how to leverage social networking platforms like Facebook, LinkedIn, and Twitter into their business development plan. Here are twelve simple steps you can take that will make it easier for you to launch and sustain mutually beneficial social connections online. Read Time: 4 Minutes.
SaaStr
MAY 31, 2019
My gut was that equal splits were more common than non-equal — but I just looked and I’m wrong. Of the 25+ investments I’ve made, less than half have equal splits. And it looks like only a minority of the SaaS companies to IPO had equal splits. And looking at them, most seem “fair”. In some cases, the CEO really started the company first, and the others came later.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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