Sat.Dec 30, 2017 - Fri.Jan 05, 2018

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Do You Have Sales Growth Problems?  Solution #3: Do Something with Your Pipeline

Anthony Cole Training

Of course you have sales problems. If it’s not a production problem, it’s a productivity problem. If it’s not a productivity problem, it’s a servicing problem. If It’s not a service problem, it’s a sales/sales support turnover problem. In the words of Rosanne Rosannadana, “It’s Always Something”.

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Prospect on LinkedIn Without Being a Pesky Salesperson

A Sales Guy

LinkedIn is a great tool for selling, but most salespeople are using it wrong. They’re treating it it’s a telephone or email and spamming people. We’ve all gotten them (and many of you have sent them). I’m talking about the LinkedIn connect requests that are then instantly followed by some lame pitch or request for your time so push some irrelevant ware on us.

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36 Email Sign Offs That Put "Best" and "Thanks" to Shame

Hubspot

Most of us stop reading after the last full sentence in an email. After all, the majority of people sign off with “Best,” “Thanks,” “Sincerely,” or something similarly boring -- and there’s no point reading this a million times: Thanks, Aja. However, the ubiquity of boring email sign offs is actually a great opportunity for sales reps. Closing with something memorable and personalized won’t just make you stand out -- it’ll also give you one last chance to connect with your prospect.

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How to Write a Sales Email That Works

Understanding the Sales Force

I receive so many unsolicited emails each day that it makes my head spin. Most of them, like the cold calls I get, are simply horrible. Delete. Delete. Delete. Junk. Block. Unsubscribe. This week I received the daily double - a cold call with an identical, corresponding email. The email read like this: Hi Dave, I hope this message finds you well. We spoke in the past regarding the copier equipment in your office.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Be a Stand-Out Seller: Method 2 – Process

Engage Selling

So far in this series, we’ve looked at how you can apply the hard-earned wisdom of top sales professionals who thrive in crowded, commodity-driven markets and apply it to any organization—even yours.

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Here are the top 9 Membrain posts of 2017

Membrain

As we enter the New Year, I wanted to share with you our top posts from 2017, based on the number of views. It’s always interesting to compile these lists and try to understand why some pieces were more popular than others, and uncover any common themes.

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More Trending

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How Much Leads Cost

Pointclear

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).

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3 Sure-Fire Steps for a Great Q1 | Sales Strategies

Engage Selling

I want to talk to you about how to kick off this year by having your best first quarter yet. One of the ways we have to do that is to get really focused on three things.

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Want to Be Your Company’s Digital Mobilizer? Become An “Intrepreneur”

SalesforLife

Within the walls of thousands of organizations around the world, there are leaders looking at their company’s “Random Acts of Social” and they feel frustrated. Does this sound like you? Do you look at your sales team’s execution, and wonder how you can push everyone to focus on a greater digital sales transformation?

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The Ultimate Guide to Successful Sales Kickoffs [Agenda Included]

Hubspot

What’s a sales kickoff? A sales kickoff is an annual meeting (usually in January) for your entire sales team. The main objectives are motivating your reps, managers and leaders; laying out your strategy; and celebrate last year’s wins. You’re setting the tone for the next 12 months and getting the entire organization -- from the top to the bottom -- fired up to hit their goals.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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10 Questions I Ask Myself Each Week and You Should Too in 2018

The Sales Hunter

We are starting another year, and I’m sure you’ve made plans. I want to challenge you to continually calibrate yourself and look for ways to improve both personally and professionally. As I look back on the year that just ended, I’m in shock. Some of my goals were made and others not even close. Am […].

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December Product Round-Up

Outreach

We had a lot of things on our wish list this holiday season. Last month, the Outreach product team put on their Santa suits and delivered some delightful new features that are sure to extend your holiday cheer long after December -- and prepare you to crush your 2018 goals. No lumps of coal here! Snippets and Inbox Bump for Outlook . We’re excited to bring our Outlook users some exciting new features that will increase productivity and organization when sending emails from your inbox: Snippets

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What 300 Enterprise Clients Taught Us About Sales Skill Adoption

SalesforLife

Every year we analyze our client performance data to determine any new trends or derive patterns that accurately predict how successfully a program will aid in behavior change. After many client engagements around the globe, we found several key factors that drive behavior change and adoption.

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

Hubspot

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process for creating and executing on each piece of marketing collateral.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dominate Your Inbound Game with the Best Tech Stack in the Business

SalesLoft

As a seller, you know that both inbound and outbound leads are important. While they’re both valuable, inbounds deserve a fundamentally different approach in the beginning stages of a sale. Because they’re already familiar (and interested) in your business, they’re not the cold leads you’re accustomed to in an outbound sale. What this means is that response time is incredibly important as you connect with your inbound leads.

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A New Outreach and Meetings and Unleash, Oh My: What we Shipped in 2017

Outreach

2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago! Over the past year, we set out on a mission to create innovative technology that would empower every sales rep to book and hold more meetings, create more meaningful connections with prospects, work more efficiently to focus more time on selling activities, and ultimately, bring incredible innovations to market.

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Stumbling with Cold Calls? You’re Not Alone. Here are Some Helpful Tips.

The Sales Hunter

Even for experienced salespeople and sales leaders, it is not unusual to occasionally hit a wall — even fear — when it comes to making cold calls. Here are a few tips to put you at ease: Today will soon be done. Essentially, my encouragement to you is to stay positive and remember that one […].

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If everyday were like today, you would be….

Heinz Marketing

What new habits did you start, or recommit to, yesterday on New Years Day? Did you hit the gym? Hit the pavement for a run? Did you count your calories, drink a little less, or otherwise execute day one of your new resolutions? Whatever your New Years Resolutions, I hope yesterday was the start of a trend, and a set of new habits that help you hit your goals.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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“Old School Prospecting”

Partners in Excellence

I’ve been working with a fascinating new client. We’ve been looking at how to improve their prospecting results. It’s been a fascinating project, in some sense, I may be learning more from them than they have from me–but they seem excited about the changes we are introducing. First, a little background. They wouldn’t be offended, but what they sell is about the furthest thing from being mission critical that one can imagine.

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How to Supercharge Customer Acquisition with 4 Unconventional Outreach Tactics

Sales Hacker

The post How to Supercharge Customer Acquisition with 4 Unconventional Outreach Tactics appeared first on Sales Hacker.

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Sales Motivation Video: What Will You Do Differently?

The Sales Hunter

It’s a new year, which is the perfect time to think about what you will do differently this year than last year. If we want to succeed in business and in life, we must be willing to continually refine and grow. Check out the video to see what I mean: Don’t forget to sign […].

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Inside the acquisition: How and why Terminus bought BrightFunnel

Heinz Marketing

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. The first-day news is always buzzworthy on its own, but my interest is typically on what the news media call “the day two story” – which often focuses on why the news happened, why it is important, and what happens next.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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“My Outlook Is Money, And Money Is Money!”

Partners in Excellence

My friend Keenan was on one of his rants on LinkedIn. This particular rant was on really bad prospecting through LinkedIn. It generate a huge amount of conversation (Jim, I would have chosen a different shirt ). I was struck by a number of comments arguing against Jim, basically saying anything goes. One leaped out to me from a woman stating, “My outlook is money, and money is money!

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How to Win More Deals with Sales Engagement Data

Sales Hacker

The post How to Win More Deals with Sales Engagement Data appeared first on Sales Hacker.

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Make Sure Your Sales Emails Don’t Look Like This! (What Telzio Did Wrong)

SalesFolk

One of my 2018 New Years Resolutions was to get more comfortable with video, and so I decided to do this email critique of Telzio’s sales prospecting email on video instead of writing an article. Here is what came of my little video experiment. I hope you enjoy and learn something too: If you liked this video, please let me know what you enjoyed, as I’m going to test many different video styles and topics this year.

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B2B Reads: GDPR, Understanding Your Audience, and Preparing for 2018

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: How Prepared Are Marketers for the GDPR?

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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SORD Extra: The history of Gitomer Studios with Adam Chin

Sell Or Die

You hear our podcast, you watch our videos on youtube, twitter and instagram but do you know the history behind how Jeffrey Gitomer has built his sales media empire? Jeffrey recently sat down with his first head of production Adam Chin to discuss building the studio, revolutionizing sales learning and the foundation of BuyGitomer's audio and video operations.

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How to Bring Value Every Time On Your Calls

Smart Calling

Salespeople complain they can’t get through, no one returns calls or emails, they get screened out… all true–for the salespeople who don’t have anything compelling to say. People are still buying. If you want to get more people interested, YOU need to be more interesting. That means bringing the value. Every time. Here’s an example of a good prospecting opening from a call I received.

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8 Ways To Get More Women In Sales

Sales Gravy

We?re in an age of revolution for gender equality, and with that comes a desire to blaze trails. Young women want to take the path less traveled, and they?ll go out of their way to fight cultural norms.

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Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.