2008

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Forget Closing The Deal | Get The Appointment!

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Salespeople who are less than successful in securing appointments are sometimes told by others, “It’s not you; we’re just in a bad economy.” My contention is that maybe it is you.

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Client or Customer? Is It Important?

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Clients stay with us over the long haul because their purchase isn’t based on price. They didn’t buy because we happened to persuade them to make a purchase they later regretted.

Clients 40
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Apple, Google Search, and the Four Way Stop

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An interesting footnote to corroborate the message. In the security screening line at the airport stands a guy carrying a brand new Macbook Pro, in it's delivery case.

Product 40
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Hitchhiking and the Bootstrap Sale

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I spent the night in a Salvation Army flop house and woke hungry and achy. My spirit was broken and I picked up the receiver of a pay phone to call my parents and ask for help.

Sales 40
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Two Keys to Achieving Your Goals

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You need to feed your mind the possibilities and send the right message to your subconscious mind. What seems difficult should be considered easy. What you think you can't do should become something you can do.

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How To Get Face To Face Over The Phone

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When you are sitting with a prospect it's much easier to read their body language. You can see the look on their face when they're confused about something you said. You can see the delight when you hit a hot button for them.

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Three Goal Setting Tips That Will Change Your Life

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Get out a piece of paper and start with your top 100 goals. Start writing a list of the things you want to accomplish in your life. I mean anything you can imagine, learning a language, taking a trip, meeting a famous or not so famous person.

Meeting 40
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Principles of Persuasion - Speak with Power and Passion

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Whether you're in commission sales or on a salary, your income and career advancement are directly linked to your ability to communicate and persuade. The higher you climb the corporate ladder, the more you will be called upon to speak.

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Are You a Sales Professional or Semi-skilled Laborer?

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The typical company gives their sales team members less than 50 hours a year in formal training—and the majority of that training isn’t sales training but is rather product training.

Sales 40
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Cold Calling That Builds Great Relationships

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"Fake it 'til you make it" may not be the best way to go when you are cold calling. Being genuine and sincere are more likely to gain you the sale. People want to feel like you are truly interested in them. So, keep it real.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Strangest Secret

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Your belief system, like your computer, doesn't judge or even question what you input; it merely accepts your thoughts as the truth, the whole truth and nothing but the truth. Think thoughts of defeat or failure and you're bound to feel discouraged.

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The Price Increase Switching Game

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When you are presented with the threat of a customer moving to another supplier because of a price increase, focus in on the cost of the conversion instead of allowing yourself to panic.

Price 40
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Selling the Mocha Grande

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Why are we so hung up on price when it comes to selling? It is never solely about price. Certainly, price is a contributing factor, but it is not the factor. People simply do not make important buying decisions based on money.

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Networking: It's Better To Give

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For those who continue to wear “networking blinders,” only thinking of how others can help them, they are missing out on many, many opportunities beyond their immediate sphere of influence.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are You Listening?

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Recently, a window company rep called me and asked if I was interested in having a free, no-obligation sales call. I explained that we had replaced all our windows five years ago and that I was not interested.

Sales 40
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Growing Sales in Tough Times

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You cannot allow fear and anxiety about the economy to paralyze you. Instead, focus on what you can accomplish and take steps to do so. Today, more than ever, it is imperative to reach out to new prospects and to existing customers.

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Is Email Hiding Your Personality?

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You know that it’s your personality and message that distinguish you on the phone. But, when you write, you have to be really careful that the words you choose let your personality shine through.

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The Five Keys To Success

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Combining all the keys to success will create a sense of urgency needed for success. Examine the current level of each of the five keys to success in your life and create a personal game plan for successful living.

Gaming 40
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Challenge Your Lessons

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Whether you’re a manager or a salesperson; don’t rely on the company to provide you with the tools, training, support and coaching you need to succeed in your position and in your career.

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Book Review - Advertising 2.0

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{mosimage}Tracy L. Tuten’s new book Advertising 2.0 is one of the most comprehensive books I have read on internet based advertising and the implications for B2B and B2C organizations.

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The Powerful Sales Person

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A customer will move through three stages of the selling process – Character/Trust, Emotion, and Logic. People have to like and trust you, then they allow you to guide them to emotions that eventually combine with logic. Emotion distorts reality.

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Find Your Hidden Wealth

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All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what their hidden wealth may be.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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5 Tips for Keeping Your Job in a Recession

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Facing the worst economic crisis in 80 years, many Sales Professionals and Sales Leaders are, with good reason, concerned about their jobs. Fear is palpable everywhere I go. Everyone is scared. Most people are searching for answers.

Sales 40
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How To Talk To Anybody, Anytime

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If you get adept enough at asking questions of others, you will inevitably find a connection to talk about. And having something in common with someone is the start to a long and mutually beneficial relationship – one of the foundations of success!

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Ten Tips For Closing More Business

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If a prospect raises an objection, after you respond to that objection, ask: "Aside from (whatever objection your prospect voiced) what else might stand in the way of us doing business together?

Closing 40
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The Power of Choice!

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Henry Ford was right when he said, "Whether you think you can or think you can't - you're right." Your belief system, like your computer, doesn't judge what you input; it simply accepts it as the truth.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What to Do When They Say "Not Right Now"

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Not making enough sales and prospects are telling you "not right now"? Take off your blinkers and start thinking creatively about what you can do to link your solution to a current pressing problem that your target market is experiencing.

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Stop Managing the Pipeline, and Start Managing Your Sales Team

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While the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made, and this mistake costs companies millions (if not billions) of dollars every year.

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4 Secrets To Selling Value Versus Price

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You've told your prospects in so much detail about all the great value they will receive but they just don't seem to get it. You know that if only they could see the value in your products and services then price would not be such an issue.

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Beliefs + Actions = Results

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So what do you believe? And are your beliefs standing in your way? If so, it's time to change some of those beliefs. Remember: At one point in history everyone believed the world was flat. Most of us no longer believe that. It is possible to change.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.