2010

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How the World’s #1 Online Building Supply Company uses Social Media

Closing Bigger

'Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com. BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts. Today''s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com ([link] BuildDirect sells more building supplies online than any other company on the planet

Sell 90
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10 Examples of Amazing Viral Marketing Videos

Hubspot

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos.

B2C 78
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Trending Sources

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Social Media Calendar

Closing Bigger

'There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur.

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Why Social Media in the C-Suite is Vital

Closing Bigger

'Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with customers, stakeholders and staff.

Launch 88
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Interview with Bruce Philp author of the new book Consumer Republic

Closing Bigger

'Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here’s what the book site says about the book: Consumer Republic Using brands to get what you want, make corporations behave, and maybe even save the world.

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Facebook, Twitter, Blogging, SEO – Which one is right for you?

Closing Bigger

'The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla analogy: What’s the best weapon for combat? The answer is: You need more than one weapon, you need multiple weapons, multiple approaches and a lot of redundancy and back-up.

More Trending

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Worthy Cause: Local Man is Fundraising for New Spandex Outfit

Closing Bigger

'Just kidding… but he does need skates. Ever thought of dropping everything to chase a dream? We all would… as long as it fit in to our busy schedules. BUT who has the time or the energy? I was chatting with Steve Jagger , my co-author for Sociable! , and he shared the new adventure his younger brother Kevin has undertaken. I had spoken with Kevin just a few months ago, at the time he was working for a US college media firm after putting in his dues on Bay Street as an investment ban

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10 Best Practices in Social Media for Social Causes

Closing Bigger

'There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon to some of the great stuff that organizations like the Redcross have achieved through online funding.

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Guerrilla Social Media Marketing Traditional Websites versus Social Sites

Closing Bigger

'In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your website and homebase must be social. Traditional Websites versus Social Sites. Traditional Sites. Social Sites. Require technical knowledge to update and add content.

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What Guerrilla Social Media Marketers Know…

Closing Bigger

'This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks are bi-directional communications tools. Most of your competitors will be stingy with their real level of interaction and conversations with the marketplace. Chat more, contribute more, and listen more than your competitors.

Trust 78
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Guerrilla Social Media Marketing Secret #19 Implement

Closing Bigger

'Guerrilla Social Media Marketing Secret #19 Implement is covered today by Shane Gibson. Implementation is a key element in any marketing strategy. .

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related

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The 9 Worst Ways to Use Facebook for Business

Hubspot

Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. But there are some common mistakes that companies make on Facebook.

Pitch 78
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17 Examples of Great Presentation Design

Hubspot

Last week we shared 10 rules to help instantly improve your presentations. While readers mostly agreed with the rules, they requested some examples of well-designed slides, so Dan and I did some digging. We gathered some of the best examples of slides and presentation design to help provide a clear picture of what great presentation design is and isn't.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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36 Awesome Social Media Blogs Everyone Should Read

Hubspot

The great thing about the internet is that it is full of really smart people sharing great information, all for free. We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! If you can find some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to 36 blogs on the following list. 36 Awesome Social Media Blogs (In No Certain Order) 1.

Pitch 78
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How to Create a Facebook Page Vanity URL

Hubspot

If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). By default, your Facebook page will get a randomly assigned number and URL (facebook.com/pages/yourbusiness/123456789), but last summer, Facebook made it possible to customize y

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Inbound Marketing vs. Outbound Marketing

Hubspot

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

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Ben & Jerry's Drops Email Marketing In Favor of Social Media

Hubspot

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are most effective when used together.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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22 Educational Social Media Diagrams

Hubspot

Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time. Sometimes it is easier to see concepts visually to get a basic understanding and then do further research on the topics that are most relevant to your business.

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The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1.

Promote 77
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25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.

Promote 76
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12 Amazing SEO Infographics

Hubspot

Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites.

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Who should guest host HubSpot TV?

Hubspot

We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. So I need someone to help me out as a guest co-host on September 3 or 10. Don't know what HubSpot TV is? We're broadcasting live really soon (4pm EDT) so watch the live show. I posted a message on Twitter looking for volunteers and suggestions for a guest host, and I got a ton of them.

Closing 75
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60 Proven Ways to Increase Your Online Marketing Influence

Hubspot

On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. We’re talking real experts like David Meerman Scott , Anne Holland , Brian Solis , Todd Defren and our own Mike Volpe , and all of the unmentioned names are equal in expertise to those I mentioned.

Niche 75
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23 Awesome SEO Blogs Everyone Should Read

Hubspot

Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer. 1.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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3 Ways Facebook's Pending Page Changes Affect Marketers

Hubspot

Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook.".

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9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. To many, social media can seem like an overwhelming black hole of time with no end in sight.

Promote 73
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11 Killer Social Media Presentations Worth Watching

Hubspot

Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Slideshare has become a powerful resource for discovering new ideas.

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Must Watch: 12 Awesome Social Media Tutorials

Hubspot

For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business. Leave a comment below and let me know if there are other social media outlets you would like to learn more about.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.