ConversionXL

NOVEMBER 10, 2013

'In a study by Google in August of 2012 , researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the b

E-commerce 134

E-commerce Electricity Retail Price 134

Closing Bigger

OCTOBER 15, 2013

'Have you ever pondered about the negative effects of social media? Today’s podcas t is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting.

Networking 126

Networking Meeting Product 126

The Sales Hunter

OCTOBER 15, 2013

'What separates great from average, and what do you need to do if you want to step up your sales game? Here is what I’ve found in having worked with thousands of salespeople over my 15 years of sales consulting — and before that, nearly 20 years of sales with 3 Fortune 500 companies: 1. Great salespeople set goals. But unlike average salespeople who also set goals, great salespeople are continually measuring their performance and looking for ways to achieve their goals. 2.

Drivers/motivators 112

Drivers/motivators Presentation Consult Gaming 112

Hubspot

DECEMBER 10, 2013

'When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. Why? According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket.

A/B testing 78

A/B testing Promote Follow-up Conversion 78

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SBI

SEPTEMBER 25, 2013

'$44 Billion. That’s the amount of money that companies collectively spent on Content Marketing in 2012 [1]. According to recently published research from MarketingSherpa’s 2012 Lead Generation Benchmark Report, “the creation and distribution of unique, engaging content is becoming increasingly critical to the success of any online outreach program.” [2].

Prospecting 55

Prospecting Lead generation Education Launch 55

ConversionXL

DECEMBER 31, 2013

'Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle. The post will be particularly interesting for those of you who want to grow your online revenue and not concentrate on just generating a lot of traffic! Conversion is the key.

UX 134

UX User Experience Angle Conversion 134

ConversionXL

JANUARY 16, 2013

Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring us down. There is also a psychological side to colors – certain colors are said to be associated with different qualities and emotions.

A/B testing 134

A/B testing Sports Conversion Follow-up 134

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. 7.6% of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. That’s ~12% more than the average person. These stats make a good case that if you and your brand is active on social networks, you can get rewarded – if you do it right.

E-commerce 134

E-commerce Networking Sales Promote 134

ConversionXL

JANUARY 3, 2013

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

ConversionXL

JUNE 28, 2013

'I hear this all the time. “ Our competitor X is doing Y, we should do that too ” or “ X is market leader and they have Y, we need to have Y “ There are 2 key things wrong with it: The reason they have Y (menu, navigation, checkout, home page layout etc) the way it is, is probably random. In 50% cases it’s what their designer came up with (and most likely not because of a long, thorough analysis and testing) or they just copied another competitor.

Conversion 133

Conversion Growth Consult Price 133

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

ConversionXL

APRIL 9, 2013

'Know those sales pages that are really, really long? They’re great, but they mostly suck. I mean the way they’re usually implemented sucks. Long form sales pages have their place and they work extremely well in many circumstances. (Hell – my own agency has one ). Think about it – the reason you have a website is cause you want to sell something.

Sales 133

Sales Price Up-sell Trust 133

ConversionXL

DECEMBER 12, 2013

'One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts. That’s why we want to have good data for: A) which pages have uplift opportunities and. B) specific page issues.

UX 132

UX Conversion Start-ups Clients 132

ConversionXL

MAY 29, 2013

'So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages are quite hard to get right. But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever.

SQL 132

SQL CTR Follow-up Start-ups 132

ConversionXL

MARCH 27, 2013

Back in 1984, Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” Since then, it’s been widely hailed as a seminal book on marketing, something that every self-respecting business shouldn’t be caught without. The most significant aspect of this tome was the highlighting of Cialdini’s 6 Principles of Influence , which were reciprocity, commitment/consistency, social proof, authority, liking and scarcity.

Conversion 131

Conversion E-commerce Retail Price 131

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

ConversionXL

AUGUST 18, 2013

'Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic (everyone is), site speed becomes even more important. No one wants to download a 4MB website on their smartphone, but most sites are that way. Yours can be different.

Conversion 131

Conversion Objectives and Key Results Retail User Experience 131

ConversionXL

MAY 24, 2013

'A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing. Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actu

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Closing Bigger

OCTOBER 25, 2013

'I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite? Social Media Tip: Behind almost every "small" person on the internet there's a massive influencer one-click or tweet away. — Shane Gibson (@shanegibson) October 10, 2013.

Follow-up 119

Follow-up Drivers/motivators Campaign Meeting 119

Closing Bigger

NOVEMBER 14, 2013

'Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.

Presentation 113

Presentation Sales 113

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline

Closing Bigger

DECEMBER 17, 2013

'Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit.

Clients 106

Clients Process Sales 106

The Sales Hunter

SEPTEMBER 10, 2013

'Not all customers are good customers. In fact, there are some customers who are just plain stupid. Sometimes we as salespeople don’t recognize how stupid they are until it’s too late. As a public service, I’ve come up with 5 things you can do to avoid dealing with stupid customers. 1. Don’t sell on price. When you sell on price, the biggest group of people you’re going to attract is stupid people.

Customers 111

Customers Negotiate Price Up-sell 111

The Sales Hunter

MAY 20, 2013

'First reason is how you start Monday is a good indicator as to how the entire week is going to go. If you allow Monday to slide by and not make it productive, then most likely you’re going to let the entire week slide by. Second reason is Mondays are the best day of the week to firm up appointments for the week. Use Mondays as your time to schedule any additional appointments you need to make it a full week and to confirm with people you will be meeting with.

Appointment 111

Appointment Drivers/motivators Start-ups Meeting 111

The Sales Hunter

JUNE 18, 2013

'Quit kidding yourself! You’re not making any money off the low-price customer, regardless of what you think. Let me give you 4 reasons. Reason 1: The customer who demands a lower price from you is also going to be the customer who nags at you all the way through the sales process and long afterward. Low-price customers are wired to think they can get everything cheap and they can get people to do for them whatever they ask.

Price 110

Price Customers Drivers/motivators Gaming 110

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

Price

Hubspot

OCTOBER 24, 2013

'According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. We have to come up with a topic, write something engaging , optimize it for SEO , and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar topics online.

Presentation 78

Presentation Networking Start-ups Engineering 78

Hubspot

OCTOBER 24, 2013

'Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior.

Follow-up 78

Follow-up Launch Relationship building Pitch 78

Hubspot

OCTOBER 24, 2013

'I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.

Campaign 78

Campaign Lead generation Gaming Networking 78

Hubspot

OCTOBER 15, 2013

'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.

B2C 78

B2C Campaign B2B 78

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Contact

Hubspot

OCTOBER 15, 2013

'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.

B2C 78

B2C Campaign B2B 78

Hubspot

SEPTEMBER 24, 2013

'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. And like Peter Griffin says , it''s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads.

Engineering 78

Engineering Contact Lead generation Start-ups 78

Hubspot

SEPTEMBER 26, 2013

'You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you''re really busy, it reads a little something like this: Did you all hear about Goorgle''s encryption news? If not, you should read about it, especially if you''re doing a lot of SEO [link]. Ah, crap.

Start-ups 78

Start-ups 78

Hubspot

SEPTEMBER 17, 2013

'We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it''s not hard to see why 55,000 people downloaded our set of 75 free stock photos last month.

Campaign 78

Campaign Presentation Promote Technology 78

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Sales