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Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions

Search Engine Land

Google also added new ways to follow up with AI-generated search answers, new AI translation help, and additional AI-powered definitions. SGE Follow-up questions Google is now testing a new way for searchers to ask follow-up questions within the SGE search results page.

Follow-up 130
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Why search marketing education is a MUST within companies

Search Engine Land

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. SUBSCRIBE See terms.

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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Answer: To build high-quality backlinks and improve SEO for www.polestarcf.com, I would recommend the following strategies: 1. HARO (Help a Reporter Out): Sign up for HARO and respond to relevant queries from journalists and reporters. Breakdown each step using headers and bullet points so it is easy to understand and follow.

Finance 103
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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

Pointclear

Following the prayer, the quarterback threw a quick pass over the middle to score. The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. 2) Communication.

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50 Ways to Avoid Ruining Your Life

Iannarino

I submit the following for your consideration: Take care of your own health first. Know that your parents love you even if you don’t follow the path they chose for you. Never follow the crowd. Pull people up and stop others from pulling them back down. Wake up early in the morning and reserve that time for yourself.

Education 286
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Buyers Are Self Educating, So Should Sellers!

Partners in Excellence

Buyers are self educating on the web. When sales people first encounter the customer, the customer is already informed and educated. Just as buyers are self educating, sellers have the same resources available to them. Are you leveraging resources on the web to self-educate? Buying has changed. But what about sellers?

Education 101
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Advanced conversational abilities based on datasets up to September 2021.