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Google launches privacy-focused measurement tool for advertisers

Search Engine Land

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Education: Meridian users will have access to a range of resources for implementation and use. Accessibility. Meridian is currently available to select users.

Launch 125
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TikTok launches new ad performance measurement tools

Search Engine Land

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Eligibility. What TikTok is saying. ” Get the daily newsletter search marketers rely on.

Launch 106
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LinkedIn launches enhanced audience insights and predictive analytics

Search Engine Land

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 101
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Customer education is a vital part of the customer experience

Martech

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. The first four courses were launched in June 2020. Customer education is a strategic must for customer-centric businesses. This was not scalable.

Education 130
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The 4 steps you must take before launching your product

Martech

Educate This doesn’t mean education about your product. Click here to take the survey You provide this by creating educational content, hosting webinars on relevant topics, sharing insightful case studies that highlight industry challenges and solutions, and providing smart analyses that stimulate engagement. Get MarTech!

Launch 105
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PolyientX launches self-service NFT platform

Martech

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Dig deeper: Salesforce launches pilot NFT cloud. The post PolyientX launches self-service NFT platform appeared first on MarTech. ” Why we care.

Launch 89
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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Create a Pitch: Launching in beta this summer, reps can create personalized email copy, expediting the time it takes to develop, edit, and personalize engagement with their buyers. Highspot prepares our team with the skills, knowledge, and tools they need to excel.

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