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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

It’s easy to get caught up in what to charge. For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. But how you charge for your products and services is just as important.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

And now, it's true of the modes of transportation we use to get around -- in some cities, anyway. When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. That's what our research shows, anyway.)

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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. And all of this without the hassle of hiring a tour guide or looking everything up online. AR in tourism. In other words, AR and VR are game-changers.

Sports 140
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Selling Signs – Selling is a Team Sport

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. We had to use propane heat turbines under the truck to keep it from freezing up. We broke these marble signs during transport to the job site. Many more branches followed.

Sports 71
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Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need

Hubspot

Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. According to Recode , the company has been courting public companies to gauge interest -- and pay up.

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8 Mistakes Brands Make With Instagram

Hubspot

Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. Hello, my love. ValentinesDay. Who’s doing it right?