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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I have no idea what episode we are currently on, but it’s getting up there. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? They’re signing the renewals, the cross-sell, up-sell. They’re signing the check.

GTM 101
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

And ultimately take it public on the New York Stock Exchange. And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow. So you know, Procore, we started selling to the general contractor. Food business.

GTM 84
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How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 85
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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit. Source: McDonald's.

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Why I Paid $25 to Take a Nap (And You Should, Too)

Hubspot

But it turns out that Casper -- the company that admittedly started out as one that aimed to sell mattresses to millennials -- wants to cure this epidemic. Its answer to the nationwide sleep shortage is The Dreamery: a brick-and-mortar nap boutique, of sorts, located in New York's SoHo neighborhood. To democratize sleep.

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PODCAST 169: How to Become an Effective Self-Advocate with Mike Feldman

Sales Hacker

Learn how the team follows up with every lead in record time and how they turn people that attend virtual events into prospects. Today’s virtual selling environment demands a new kind of approach, one that prioritizes the buyer above all else. And I wound up taking it and five months later I started Xerox.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.