SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 100

Go To Market Growth GTM Product 100

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth.

Engineering 69

Engineering GTM Territory Management Consulting 69

SaaStr

JULY 27, 2022

As a result, they’ve continued perfecting their marketing engine to support automatic or self-guided transitions to eliminate any final sticking points before a conversion. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine. Unhappy customers can kill your growth engine.

Go To Market 72

Go To Market GTM B2C Price 72

SaaStr

MAY 13, 2022

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. What is revenue marketing? “Marketing is not a service provider. Marketing is not a cost center. The Right Toolkit.

Engineering 85

Engineering Objectives and Key Results GTM Growth 85

Search Engine Land

JULY 5, 2023

It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Click here to view more Search Engine Land webinars.

Engineering 91

Engineering Go To Market Presentation 91

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 91

GTM Consult Sell Engineering 91

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

JANUARY 30, 2024

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. What You Will Learn: Challenges of entering crowded markets with large incumbents. 21:12) Changing the playing field in a competitive market. (22:15)

GTM 79

GTM UX Finance Growth 79

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

GTM 121

GTM Campaign Launch B2B 121

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Read part 4 of a presales redefined series on it here.

GTM 93

GTM Growth Cross-sell Referrals 93

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

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Pipeline Go To Market Cross-sell Sales 115

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners.

GTM 90

GTM Growth Referrals Contract 90

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 86

Gambling GTM Legal Contract 86

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 88

GTM Strategize Networking Go To Market 88

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

MAY 25, 2023

This takes weight off marketing and sales teams and also brings them in closer alignment to product design and engineering teams. How product-led growth works in tandem with account-based marketing Account-based marketing (ABM) has long been a go-to B2B marketing approach that delivers results. The result?

Growth 98

Growth Product Customers B2B 98

Sales Hacker

SEPTEMBER 26, 2023

He has a background in electrical engineering and volunteers as a member of national ski patrol. Dan is now a co-founder of Dibs Beauty , which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 95

GTM Electrical Engineering Gambling Electricity 95

SaaStr

JUNE 22, 2023

At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Headquartered in New York with 20+ offices, Vention provides access to 3,000+ engineers worldwide and equips technology leaders with the top engineering talent from the world’s most respected tech hubs.

Contract 72

Contract Engineering Trust Technique 72

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Building the engine. Your enterprise must grow, and profitably.

Growth 86

Growth Drivers/motivators Go To Market Sales 86

Search Engine Land

MARCH 13, 2023

Instant on-demand access to all sessions and keynotes – participate when it fits your schedule Your very own Certificate of Attendance and digital badge – perfect for sharing on social and showcasing your commitment to the latest in marketing … all for free – and all without leaving your desk.

B2C 97

B2C Technology Technology B2B 97

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. “The

Territory 29

Territory Engineering Strategize Technology 29

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Over-engineering the customer experience CX is one of the most valued company assets in gaining market share and growing margins. The accelerated framework didn’t allow this.

Go To Market 110

Go To Market GTM Strategize Growth 110

SaaStr

JULY 7, 2022

Mistake 3: Not appreciating go-to-market as a strategic advantage. Your business suffers when you myopically focus only on the product instead of recognizing other engines that might be to your strategic advantage. ZoomInfo is one of the most efficient go-to-market companies in software, with nearly 40% operating margins.

GTM 84

GTM Strategize Engineering Go To Market 84

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

JULY 31, 2023

James had previously worked as a quantitative trader and analyst and studied Information Systems Engineering. The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 52

GTM Networking B2B Go To Market 52

Martech

OCTOBER 14, 2021

Problems with orchestrating processes across multiple tools aren’t limited to lead management, either: If you work in RevOps, you’ve certainly earned some battle scars when trying to make the litany of software tools across your go-to-market org play nice. But nobody gets off easy. This approach has its own challenges.

SQL 112

SQL Pipeline Technology Technology 112

Search Engine Land

OCTOBER 25, 2023

For example, many businesses go to market by industry, so those types of businesses will need an ICP per each industry market. Dig deeper: How SEO content helps increase sales Tip 4: Integrate and set clear expectations SEO should touch almost every marketing and sales function within a B2B organization.

B2B 119

B2B B2C Non-Profits Education 119

Martech

AUGUST 5, 2021

Alan Trefler of Pega may be the longest-serving CEO in the marketing technology space (38 years) and Marc Benioff has led Salesforce since its inception (22 years), but 15 years at the head of HubSpot, the company he created with fellow MIT student Dharmesh Shah, is quite an achievement.

Technology 112

Technology Technology Engineering Go To Market 112

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. 2 Go-To-Market Approach and Expansion. Determine if your growth is product-led, sales-led, or marketing-led. Competitive differentiation.

Territory 124

Territory Healthcare Growth Go To Market 124

SaaStr

JANUARY 11, 2024

Our mission at Stage 2 Capital is to support the next generation of entrepreneurs and their startups with go-to-market expertise and capital. in Mechanical Engineering from Lehigh University. What’s different about your fund / how you invest and support founders?

Mechanical Engineering 105

Mechanical Engineering GTM B2B Technology 105

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Mistake #1: Putting your growth team into marketing. Engineers don’t want to work in marketing. When you put your growth team in marketing, it doesn’t attract engineers.

GTM 92

GTM Price Quota Growth 92

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 120

Entertainment Sports Gaming Technology 120

Sales Hacker

MAY 6, 2021

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Depending on the size of the organization, the VP of Sales will have peers who are responsible for marketing, customer success, and solution engineering. Singular focus on sales. Their peers.

B2C 93

B2C Pipeline SQL Strategize 93

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Determining if, how and when to act. Rallying the right resources. Delivering on client requirements.

GTM 133

GTM B2B Strategize Pipeline 133

SaaStr

AUGUST 6, 2022

SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri. SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr with the CMOs of Salesforce, Box and Attentive. 5 Scale-Up Mistakes for Startups with Dave Kellogg.

Pitch 82

Pitch Growth Engineering Go To Market 82

Sales Hacker

OCTOBER 19, 2022

Ah, yes, the age-old challenge with compensation plans: over-engineering. Compensation is the caboose, not the engine. Strategy is the engine. Compensation is the caboose, not the engine. Strategy is the engine. Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity.

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Commission Finance Quota Strategize 94