Netflix Tonight? No Thanks, I’m Watching a Teams recording!

    

As more and more people remove their masks and emerge from the past 2 years, it is becomingthe -ext-netflix cliché to use words like, “disrupted”, “unprecedented”, and “unparalleled” when describing the next new normal. Yes, everything has changed, and we are now all settling into new patterns of living, working, exercising, and enjoying amazing entertainment at home through digital systems that provide superior enjoyment. The quality of shows and movies to watch at home is truly unprecedented and if you have a great work-life balance, you can carve out some solid downtime to relax and enjoy some of these amazing forms of entertainment with family and friends. There is truly nothing better than binge-watching the Mandalorian of a Friday night with your kids.

I had an interesting predicament today that raises the potential of “alternative” forms of content that potentially rivals enjoying these great shows. At 2 pm this afternoon, I was triple booked, and it was a real predicament. It happed because I gave that time slot out as part of a list of alternatives and before I knew it, I was triple booked. Lesson learned. Luckily, I was able to attend one of the meetings live and then requested my teammates running the other meetings to record them for viewing later.

Earlier in the day, I was talking with one of my co-workers about Season Two of Star Trek Picard and she suggested that I really need to watch it and catch up as soon as possible. I thought tonight was going to be the night! But instead, something interesting happened on the way to where no person has gone before, instead of catching up with Jean-Luc Picard, I watched the two meetings I missed so I would be all caught up on some simulation development work for the next day. 

Which got me wondering…

Are recorded Teams meetings going to compete with Netflix for disposable time? If you think about it, being able to schedule a meeting for whenever you want to watch it, just like your favorite TV show or your favorite Peloton workout, increases the flexibility of your work-life balance.

Now, it gets interesting and a little whacky. If watching a recorded Teams meeting is going to compete with watching your favorite TV show, what would happen if those recorded meetings were sponsored? Think for a moment about the possibilities. You set up a queue of recorded meetings to watch and they are sponsored by great companies like #P&G? If the goal of digital marketing is to create awareness and get as many eyeballs on advertisements as possible, what would innovative marketers be willing to pay for the rights to sponsor recorded meetings? For large companies that have thousands of employees, it could be another source of revenue, and for the companies doing the marketing, they have complete control over delivering the right message to the right customer. It may sound crazy, but it’s certainly not impossible.

As you brainstorm the possibilities, there is a large list of innovations that could play out including the potential ability to manage work schedules in a way that you could see you prioritizing your time in an entirely different way. Instead of going to a meeting that is at best a “B” priority, you could spend your time doing “A” work and then catch up with your B meeting later. I hypothesize that if everyone knew the meetings were being recorded and consumed later, I bet that those meetings would have agendas, notes, follow-up actions, and better overall efficiencies.

In summary, things are still accelerating in terms of change. More and more is being thrown at us every day and the suggestion here is to be proactive. Leverage technology to change the laws of physics and time management by optimizing the best practices of recording meetings for later.

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Robert Brodo

About The Author

Robert Brodo is co-founder of Advantexe. He has more than 20 years of training and business simulation experience.