Cerebral Selling

OCTOBER 5, 2020

You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. Chances are you pictured this: Classic Nutella, sold and loved around the world. Now imagine, you’re a food manufacturing giant, Kraft. ” But there’s a problem.

Drivers/motivators 130

Drivers/motivators Manufacturing Entertainment High impact 130

Hubspot

JUNE 14, 2022

Ryanair sustains its advantage through strategies like maintaining a large fleet of planes with limited aircraft variety — allowing them to purchase large quantities of spare parts — and cutting down on non-essential travel perks like free food and in-flight entertainment. Differentiation. Example of a First Mover Competitive Advantage.

X-functional 69

X-functional Territory Entertainment Price 69

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc. We are particularly attentive to these pivotal elements: Products and services differentiation. Internal digital skills vs. outsourcing. Omnichannel maturity.

Objectives and Key Results 113

Objectives and Key Results X-functional Intrinsic Construction 113

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 116

Objectives and Key Results Retail Engineering Launch 116

Hubspot

JUNE 22, 2022

High-Low Pricing vs. Market Penetration. Market Penetration occurs when a business deliberately lowers its prices to undercut its competitors and boost its market share. 2K Entertainment releases a new iteration of the NBA 2K franchise every year. Image Source: Nike. Image Source: Apple. NBA 2K Series.

Price 57

Price Profit margin Entertainment Promote 57

Hubspot

JANUARY 24, 2018

We love to share. There's a popular misconception that people will generally only share frivolous, entertainment videos (cats and epic fails!) Our findings suggest that, if you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends.

Technique 101

Technique Entertainment Service Start-ups 101

Search Engine Land

JANUARY 25, 2023

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content 2012: The groups proposed a “Code of Practice” for how search engines could better encourage consumers to locate legal content on the web. Collecta Widget Brings Real-Time Search Results To Any Site 2010: It included several customization options.

Objectives and Key Results 90

Objectives and Key Results Retail Real Estate Engineering 90

Hubspot

DECEMBER 27, 2012

To be honest with you, I could read through a few dozen more of these, so please, for the love of marketing , share your corny (or actually funny) marketing jokes with us in the comments! Alright, some light and light-hearted reading for you -- 10 ridiculous marketing jokes! None -- they've automated it.

Entertainment 78

Entertainment Market share 78

Hubspot

MAY 29, 2012

This dynamic is primarily due to the content of the video, which isn't promotional and boring, but informative and/or entertaining. Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising.

Entertainment 73

Entertainment Pitch Launch Gaming 73

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. How market share and revenue have grown. Target market. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

SEPTEMBER 12, 2016

The interactive video received over 90,000 comments and nearly 5,000 shares. BuzzFeed decided to try out Facebook Live with a video purely for fans' entertainment. How do you plan to use live streaming in your marketing? Share your ideas in the comments below. 8) Get fans and followers to laugh.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

NOVEMBER 28, 2017

Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. Coke, for its part, felt the need to regain market share with a new recipe.

Transportation 78

Transportation Launch Price Campaign 78

Sales Hacker

MAY 22, 2020

Education is key to gaining market share. Content marketing is the foundation of online business today. To create your own exit-intent pop-ups you can use an Optinmonster alternative such as Poptin, Sumo, Sleeknote, or others. Educate your target audience. It’s one email outreach tool in a sea of hundreds.

Closing 111

Closing Education Sales Follow-up 111

Hubspot

JUNE 18, 2013

Ford has gained a couple points of market share by partnering with Zipcar on college campuses. I doubt this ad will sell many of these Windows-based Dell tablets, but hey, it’s entertaining. Marketing Win of the Day. Nevertheless, males aged 18 to 34 visit automotive websites more than any other demographic group.

Government 70

Government Entertainment Legal Represent 70

Hubspot

AUGUST 3, 2017

With so many people already using Facebook, users often come across content from creators that they don’t already follow because it’s recommended by the platform’s algorithm, or one of their friends engaged with it or shared it, which shows up as activity on their feeds.

Promote 75

Promote Entertainment Follow-up Negotiate 75

Hubspot

SEPTEMBER 27, 2015

Its grand idea for bringing together the two chains fighting for market share? At the end of the day, they're actually pretty entertaining. A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21.

Launch 74

Launch Campaign Entertainment Follow-up 74

Hubspot

JANUARY 8, 2016

Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. By intelligently lowering their prices in order to compete against other retailers, they were able to capture huge market share, though margins had to be sacrificed along the way.

Price 47

Price Retail Customers A/B testing 47

Hubspot

JULY 17, 2012

We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. Turner Broadcasting. So, how did it turn out?

Transportation 78

Transportation Launch Price Campaign 78

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” How Google (and others) define search intent. Learn something (e.g. Website. “

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

OCTOBER 28, 2019

Unlike cable, a DVD player allows you to choose your own entertainment for the evening, and DVDs have more features and offer a better quality viewing experience than VHS tapes (remember those?). When price skimming is their tactic, companies know that their market share will be small to start. It can help create buzz.

Price 39

Price Profit margin B2B Entertainment 39

Hubspot

JANUARY 4, 2012

It's taken a HUGE lead in market share for search. They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Take a step back, and look at what Google has acquired and built over the past several years: 1. Ultimately, the platform wins.

Networking 66

Networking Launch Entertainment Customer Relationship Management 66

Closing Bigger

JULY 26, 2009

Key principle: don’t update unless it adds value, solves a problem, inspires or entertains your target market. Share useful links to sites other than yours. Also pass on and share (know as retweeting on Twitter) useful information from other Twitter users.

Entertainment 52

Entertainment Networking Trust Market share 52

SBI

MARCH 25, 2014

Sellers often rule out potential competitors because “Company X could never do that,” and buyers entertain a wider range of competitors because they think about problems differently. For example, showing how your solution will help them expand their own market share, or open a new market.).

Healthcare 53

Healthcare Drivers/motivators Entertainment Education 53

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. What made this campaign remarkable?

Campaign 75

Campaign Entertainment Sports Promote 75

Lead Fuze

DECEMBER 1, 2021

Counting calls is a great example of an activity goal, and while it may seem like something you would see in Boiler Room (or Count von Count depending on your entertainment tastes) this type of tracking can be powerful to help keep track. “Quality The goal is to reach the endpoint by completing a certain number of tasks.

Prospecting 52

Prospecting Pipeline Meeting Represent 52

Hubspot

MAY 15, 2012

If this type of interactivity appeals to your audience, it's a great way to get the information you need to segment your email list and solidify yourself as an entertaining brand! Focus Pointe Global provides focus groups so businesses like you can get some meaty market research. Share some of your favorite campaigns in the comments!

Referrals 78

Referrals Click Through Rate Campaign Construction 78

Hubspot

FEBRUARY 13, 2015

The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience. Often, it will help you find untapped market share that you might not have even known existed.

Represent 78

Represent Manufacturing Entertainment Promote 78

Hubspot

NOVEMBER 28, 2018

In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. Popular content management systems include HubSpot , Joomla , Magento , and WordPress — which has almost 60% market share. (In The internet isn’t going away anytime soon. As of 2018, there are 4.2

E-commerce 73

E-commerce SQL Networking Non-Profits 73

SBI

MARCH 25, 2014

Sellers often rule out potential competitors because “Company X could never do that,” and buyers entertain a wider range of competitors because they think about problems differently. For example, showing how your solution will help them expand their own market share, or open a new market.).

Healthcare 20

Healthcare Drivers/motivators Entertainment Education 20

Search Engine Land

MARCH 7, 2023

Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant. Ask.com Launches New Visual Q&A App “Pollroll” 2011: Pollroll, according to Ask, was “designed to facilitate the creation, distribution and sharing of poll questions and results.”

Engineering 93

Engineering Launch Networking Entertainment 93

SaaStr

MARCH 8, 2019

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product. Entertaining.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. Target Audience : Determine who their primary target audience is.

B2B 74

B2B Objectives and Key Results Click Through Rate Strategize 74

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

CTR 96

CTR Drivers/motivators Territory Finance 96

Search Engine Land

FEBRUARY 14, 2023

The State Of Online Marketing In Russia 2011: Yandex was the market leader, with a 64% market share, more than double Google’s 22% share. ” Bing Gets Dedicated Button On New Windows (7) Phones 2010: Somewhat ironically, the largest source of Bing mobile queries at the time was the iPhone.

Engineering 95

Engineering Entertainment Sports Retail 95

Hubspot

MAY 16, 2019

In reality, they’ll only listen to it if it can hold their attention and, ultimately, entertain them. Big companies often extend their brand to develop new products in industries that they don’t have any market share in. Link Building. Brand Extensions.

Technique 101

Technique A/B testing Angle Pitch 101

SaaStr

MARCH 8, 2019

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product. Entertaining.

Cold Call 18

Cold Call Trust B2C Go To Market 18

ConversionXL

JANUARY 18, 2022

72% of Reddit users report using the platform for entertainment purposes; 43% use it to get news, and 17% use it to follow brands and companies. For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Each platform serves different needs.

Campaign 122

Campaign Networking Non-Profits Launch 122