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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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Sales and Marketing Alignment Best Practices

Salesforce

Connect your teams: It’s not just about sales and marketing. For example, don’t forget about service teams. Discover resources for Salesblazers and Moment Marketers Watch Salesforce+: Check out How to Integrate Sales and Marketing featuring Steve Hornyak, CCO and executive director at BrightDrop. Entertainment Inc.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. Rokt’s use cases began with ticket-buying services.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

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Convert Buyers by Unleashing their Hidden Enemies

Cerebral Selling

While these messages intentionally do not invoke the features and functions of the products or services they are meant to represent, their purpose is to capture the imagination and interest of the buyer by invoking the specter of the problem and related emotion the customer experiences. Men want to dress well, but they hate to shop.